A few days ago, Zejing Technology announced the completion of a new round of strategic financing.
This financing is made by the strategic investment of CVC, the old shareholder bridge capital, and StarBridge Capital continues to act as the exclusive financial adviser.
According to public information, Zhongjing Capital was founded in May 2021, and its legal representative is Feng Jingfeng, who is also senior vice president of Geely Holdings Group and CEO of Lutes Group.
In addition to Feng Jingfeng, other shareholders include Li Shufu, chairman of Geely holding Group, Li Xing, son of Li Shufu, and Li Donghui, CEO of Geely holding Group.
Which means that Volkswagen Capital is a Geely auto fund.
In addition, according to Tianyan check information, since its establishment in 2015, Zejing Technology has disclosed a total of nine rounds of financing, including China FAW, Shunwei Capital, Beidou Xingtong and BAIC Industrial Investment.
and SAIC’s private equity investment platform Shangyi Capital and so on.
The main products include W-HUD, AR-HUD, CMS, transparent A-pillar, transparent window display and other intelligent cockpit related products, and has mass production customers such as Lailai, Geely, BAIC, Chery and so on.
Source: Galaxy Automotive, which is in the field of HUD, according to the configuration data of Galaxy Automotive Research Institute, from January to May this year, Zejing shipped a total of 177651 sets in the domestic passenger car terminal market (excluding imports, exports and options), corresponding to a market share of 16.
6%, ranking second in the HUD supplier market installed Top10 in the previous May, second only to Huayang Multimedia.
The latter installed a total of 239378 units in the first five months, occupying a market share of 22.3%. From the point of view of the core customers, the W-HUD of Zejing is mainly equipped with ideal, Ulay, Red Flag, Polar Krypton, Chery, Star Road, Shortcut and other brands.
In addition, other companies on the Top10 list include Yili Electronics, Denso, Fudi Seiko, Future cool techs, Japanese Seiki, mainland China, Crystal Optoelectronics and Huawei.
On the whole, the domestic HUD market presents a diversified competition pattern, in which autonomy occupies an absolute advantage, and 7 of the Top10 enterprises are local manufacturers.
Thanks to the continued deepening of the layout of major suppliers and the increasing demand from end users for a safer driving experience, the overall penetration of HUD in the domestic market continues to rise.
According to the statistical analysis of Geshi Automotive Research Institute, from January to May this year, the cumulative standard quantity of on-board HUD in the front assembly market has exceeded 1.
07 million sets, with a corresponding permeability of 13.
5%, compared with less than 10% in the same period last year.
The carrying rate of the new energy vehicle market has increased significantly.
According to statistics, the proportion of new energy vehicles standard with HUD in the passenger car market in 2023 has exceeded 50%, and further exceeded 60% in the first four months of this year.
According to the technical route, W-HUD is still the mainstream at this stage, with a cumulative installed capacity of 781000 sets in the first five months, accounting for as high as 72.8%. However, compared with the same period last year, W-HUD ‘s market share has declined.
Due to the limitation of vision and the single way of information display, C-HUD is gradually eliminated by the market, and the current market share is less than 2%.
Picture source: Huawei, by comparing the virtual image with the real scene, AR-HUD can put vehicle driving information such as speed limit signs, steering directions, road information and other vehicle driving information on the windshield in a more dynamic picture, which not only presents richer information, higher quality, and strong interaction, but also is widely used in more and more new vehicles.
According to statistics, in the first five months of this year, the cumulative installed capacity of AR-HUD in the pre-installed market has reached 278000 units, with a corresponding permeability of nearly 26%, compared with just over 10% in the same period last year.
Among them, the overall permeability of AR-HUD is higher in the 20-300000 price range of new energy vehicles.
From the perspective of core supporting suppliers, Yili Electronics, Crystal Optoelectronics and Huawei ranked in the top three, with 94020 sets, 42564 sets and 42388 sets respectively, with a corresponding market share of 33.
8%, 15.
3% and 15.
2%, respectively.
This means that the top three alone account for more than 60%.
Other companies on the Top10 list include Huayang Multimedia, Fudi Seiko, Jingwei Hengrun and so on.
Gaishi Automotive Research Institute believes that with the continued promotion of personalized and intelligent development of the intelligent cockpit, the overall penetration and market size of HUD are expected to further improve.
By 2025, China’s passenger car HUD market is expected to exceed 8.
6 billion yuan, and further approach 16 billion yuan in 2030.
At that time, AR-HUD is expected to occupy the market share of more than 1Comp3.
About “Seeds Discovery”: the “Seeds Discovery” column of Galaxy aims to create a service platform that links start-ups, ecological partners of the industrial chain, investment institutions and local governments, and deeply empowers the upstream and downstream of the industrial chain.
Since its inception, this column has been committed to exploring good companies, good technology and good business models that play an important role in enlightening and leading the industry in the spring tide of intelligent electric vehicles, so as to promote the growth of the innovation force of the automobile industry.
According to the statistics of Galaxy Automotive, almost all the start-ups reported by Seeds Discovery have successfully docked the ecological resources of the industrial chain.
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