After a big rise in the last week of November, sales of China’s new energy head brands fell in the first week of December.
The weekly sales of Xiaopeng, Mengjie, Polar Krypton, Geely, Xiaomi and BYD fell by more than 10% month-on-month, of which Xiaopeng and Wanjie sales dropped by more than 20%.
Zero-running sales fell 7.
6% month-on-month, surpassing Xiaopeng, which fell 26% month-on-month, to rank second in the new power list, while deep blue sales rose 7.
9%, surpassing the 22% drop in sales for the first time to enter the top five.
In addition to the rise in sales of deep blue, Tesla’s sales increased by more than 17% month-on-month, and sales of ideal, wisdom and Wuling all rose to varying degrees.
▍ ‘s new momentum list: Xiaopeng and the world fell by more than 20%, while Deep Blue reached a new high.
In the 
, TOP10 list, the sales of ideal, Deep Blue and Wisdom increased month-on-month.
Among them, benefiting from the hot sales of S07 and S05, deep blue sales rose 8% month-on-month to 6800 vehicles, a record high, surpassing the question line and entering the top five for the first time.
At the same time, the deep blue December car purchase policy is also very strong, all its models provide 999 yuan to 5999 yuan limited time red packets (equivalent to a discount of 5000 yuan).
Intellectual sales rose 6.
5 per cent month-on-month to 3300 vehicles, ranking ninth on the list again, mainly due to the strong performance of its R7.
On the contrary, the sales of Xiaopeng, Mengjie, Xiaomi, Polar Krypton, Weilai and Zero all declined, of which Xiaopeng and Wanjie’s sales dropped by more than 20%.
The former was once again surpassed by Zero to the third, while the latter was reduced to the fifth by Deep Blue.
Sales of Xiaomi and polar krypton both fell by more than 12%, with the former ranking seventh and sixth, respectively.
Avita was on the list again, while Jihu failed.
The increase in Avita’s sales is mainly due to its car purchase subsidy in December.
Consumers lock their orders before December 31.
Avita’s entire range of models enjoy subsidy protection policies, including national and local subsidies for trade-in and replacement.
When lifting the car, the subsidy policy is cancelled or you can enjoy the differential subsidy.
▍ New Energy Brand list: Tesla rose 17%, falling out of the list, 
, although BYD’s weekly sales fell 13% month-on-month, it still held the top spot with a score of 85000 vehicles.
Tesla successfully counterattacked with the strategy of reducing the price of Model Y by 10,000 yuan, and weekly sales surged 17% month-on-month to 21900 vehicles, surpassing Wuling and returning to the runner-up position.
Geely and Xiaopeng suffered a Waterloo this week after hitting record sales in the fourth week of November, both of which fell more than 20% month-on-month and were overtaken by zero-running cars.
However, these are only short-term fluctuations, and both are expected to rebound strongly in the second week of December as supply chain optimizations and new product delivery accelerate.
Deep blue cars showed a bright performance this week, with sales up 7.
9% month-on-month, making it to the top of the list.
MJ Motor has been hit hard, with weekly sales falling 22%, falling out of the top 10 of the new energy brand sales list for the first time.
There is an urgent need to speed up product iteration and market strategy adjustment to cope with the increasingly competitive environment.
▍ luxury Brand list: BMW and Lexus dropped more than 30%, 
, in the first week of December luxury brand terminal sales battlefield, the situation is fierce, the pattern is abrupt.
Tesla once again topped the list with a score of 21900, with a month-on-month increase of 17.
1%, making him the biggest winner.
The top three traditional luxury brands-Mercedes-Benz, BMW and Audi-faced varying degrees of challenge this week.
BMW’s weekly sales fell more than 31% from the previous month, Mercedes-Benz’s sales fell by 19.
1%, and Audi’s sales fell 8.
9% from the previous month.
Although Audi’s decline is relatively small, overall, BBA is rapidly eroding its market share under the impact of the wave of new energy.
The ideal performance is stable and continues to consolidate its position in the field of luxury new energy SUV.
Sales volume decreased by 22.
1% month-on-month, facing greater pressure in the market competition, so it is necessary to further optimize product layout and marketing strategy in order to regain growth momentum.
Cadillac and Lexus as second-tier luxury brand representatives, Cadillac weekly sales of 3000 vehicles, again on the list, Lexus sales fell 31.
6% month-on-month, while Volvo directly fell off the list.
In the adjustment of the market pattern, second-tier luxury brands also need to find new growth points and strengthen brand characteristics and product competitiveness in order to gain a firm foothold in the fierce competition in the luxury car market.
December is crucial for carmakers as the final battle for annual sales.
Although the weekly sales of some car companies have declined briefly, they are expected to pick up quickly with the rapid delivery of products and the optimization of the supply chain.
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