Fast Technology reported on July 8 that the Taycan is Porsche’s first electric vehicle model.
Two years after its launch, the Taycan has become Porsche’s best-selling model in Europe, even surpassing the fuel-fueled 911 and Panamera.
But in the past two years, Taycan sales have seen a roller-coaster change, especially in the first quarter of this year.
According to Stugggarter Zeitung, Porsche plans to reduce production of Taycan at its factory in Zuffenhausen.
Porsche is negotiating with the union to adjust Taycan production to a single-shift operation.
Although there are no plans to lay off workers, no layoffs only apply to permanent employees.
Porsche is currently not renewing hundreds of temporary worker contracts.
Taycan sales data shows that Porsche sold 34801 Taycan units in 2022 and 40629 units in 2023.
However, in the first quarter of this year, Taycan sales plunged 54% year-on-year.
Moreover, unlike other regions, Porsche has experienced the largest decline in China this year.
Porsche sold a total of 22292 vehicles in China in the first five months, a year-on-year drop of 40%.
So far, it has sold more than 14,000 vehicles less than the same period last year.
Porsche’s sluggish market performance in the Chinese market has seriously affected its global sales data.
Oliver Blume, CEO of Porsche, believes that the Porsche brand can turn around and that Porsche is in a “V-shaped” sales cycle.
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