In order to meet its sales target, Geiser has learned that it plans to add 25% of front-line jobs, a 20% reduction in back-office jobs and a 16% increase in the total number of marketing and service personnel.
According to polar krypton, by the end of May, there were 392 stores worldwide, and the company will strengthen channel construction in third-and fourth-tier cities, and the number of stores is expected to increase to 520 by the end of this year.
The brilliant Business Division, which was recently set up by Polar Krypton, has also begun to recruit people, adding about 60 jobs.
Expanding stores, recruiting people, and hitting the high end, we can see that polar krypton is speeding up.
Photo: polar krypton, polar krypton accelerated expansion, polar krypton’s first-quarter results indicate that the company is moving to a new level.
Recently, polar krypton released its quarterly report for 2024, which showed that its revenue in the first quarter was 14.
737 billion yuan, an increase of 71% over the same period last year.
Of this total, vehicle sales revenue was 8.
174 billion yuan, up 73% from the same period last year.
and the net loss was 2.
084 billion yuan, narrowing compared with the same period last year.
An Conghui, president of Geely Holdings Group and CEO of extreme Krypton Intelligent Technology, once said: on the premise of higher sales and higher gross profit, extreme Krypton strives to achieve its goal of turning losses into profits under Hong Kong’s financial reporting standards in 2024.
The financial improvement is due to the huge increase in krypton sales.
Polar krypton delivered a total of 33059 new cars in the first quarter, up 117% from a year earlier, surpassing Lai and Xiaopeng, and polar krypton is the new power brand with the highest sales in the pure electricity market.
In the first five months of this year, a total of 68000 polar krypton units were delivered, an increase of 112% over the same period last year.
According to the disclosure, the sales target of polar krypton in 2024 is 230000, and 30 per cent has been completed.
In order to meet the sales target, polar krypton will continue to speed up.
At the product level, the polar krypton 007, which began delivery in January, launched a rear-drive enhanced version in April, the new polar krypton 001 went on sale in February, the polar krypton 009 went on sale in April, and delivery began in May.
According to the plan, two new models of polar krypton will be launched in the second half of this year, including the polar krypton MIX in the third quarter, and a new medium and large pure electric SUV will be released, when the product matrix of polar krypton will reach six models, including cars, SUV and MPV models.
In terms of channels, polar krypton plans to expand the number of stores to more than 520 by the end of this year.
“Polar Krypton already has enough stores in first-tier cities, and then we will expand third-and fourth-tier cities (the number of stores) to improve efficiency.
” Based on this, polar krypton plans to increase the number of front-line jobs by 25%, and the total number of marketing and service personnel is expected to increase by 16%.
However, polar krypton is not only increasing efficiency, but also reducing costs, of which backstage jobs are expected to be reduced by 20%.
Polar krypton is also accelerating its expansion into overseas markets.
According to the polar krypton plan, it will enter six to eight European luxury car markets and more countries and regions by the end of the year, followed by 50 countries and regions, including Southeast Asia, the Middle East, South America and Australia.
Moving to a higher end, while sinking the market, polar krypton is also trying to increase its impact on the high end.
Galaxy learned that brilliant is hiring recently, and about 60 new jobs are needed, all of which are social positions.
It is understood that these 60 positions include regional leaders, city experts, anchors, user operations leaders, circle marketing leaders, strategic operations leaders, and so on.
most of them require a long period of experience in luxury goods, high-end services, ultra-luxury car brands, and so on.
Polar krypton has also offered generous salary terms.
It is understood that the monthly salary for relevant posts starts at 20,000 yuan, with some posts offering a maximum monthly salary of 60,000 yuan.
Photo: polar Krypton, Polar Krypton established the Polar Krypton Glory Division on June 7.
Provide new energy, intelligent and safe travel experience solutions for high-end consumers in the Chinese market.
Brilliant Business Division will be responsible for the strategic operation, circle marketing, sales and user operation of brilliant product line, and will continue to expand the product line and advanced personalized customization service on the basis of polar krypton platform in the later stage.
The first model of the brilliant series, the Polar Krypton 009 brilliant version, went on sale in April and sold for as much as 789000 yuan.
In fact, polar krypton has previously launched the polar krypton 001 FR, which costs 769000 yuan.
As a high-performance sports car of extreme krypton, polar krypton places many trump cards on this car, such as performance, handling, intelligence and so on.
However, although it is an important strategic model, the symbolism of the polar krypton 001 FR is more obvious, so it has not been able to go far.
With the accelerated rise of new energy, the potential of the luxury market is becoming more and more obvious.
Dongfeng launched the fierce brand, BYD launched the look up brand, GAC Eian launched the Haopin SSR with a price of over one million, and the Great Wall Tank also launched high-end models priced at 700000 yuan, and many car companies have joined the competition in the luxury market.
Cui Dongshu, secretary general of the Federation of passengers, pointed out that the electrification process of ultra-luxury brands is slow.
Although it has accumulated for a hundred years, it still focuses on the field of fuel vehicles, and its advantages in the new energy vehicle market are not obvious.
The accumulation of technology is not enough and the industrial chain is not complete enough.
This leaves a gap for Chinese car companies to launch ultra-luxury brands.
From the establishment of a special business department, we can see that polar krypton is no longer satisfied with testing the luxury market, but to make some solid achievements.
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