Cars are changing from a simple means of transportation to a “third living space”.
And the seat as the core carrier of space shaping, “tricks” naturally play more and more.
The demand trend of car seats, how to play with car seats? It is important to understand the demand trend.
In response to this, in Magna’s recent “cool techs is coming” live program, Magna seat Asia Innovation Manager Zuo Jiale first mentioned the requirements of car users for space, “not only the requirements for space size, but also the need for space use in different scenarios.
” Source: Magna (same below).
Second, as he said, new consumers are paying more and more attention to the appearance of interiors and seats, which is one of the reasons Magna developed FreeForm, an innovative technology for face covers.
According to reports, Magna FreeForm face cover technology uses hot molding technology, air permeability is four times that of similar products, and compared with the traditional sewing technology 20-25mm fillet, it can achieve 3-4mm design details, which makes the seat cover can be more diverse and fashionable.
Sun Wei, project manager for Magna seats in Asia, also says that as consumers continue to get younger, they will attach importance to the customization and sense of ownership of seats.
More hope is to increase playability.
“in the future, we hope that seats can provide the possibility of changing face covers, replacing colors, and changing parts.
” There are also requirements for intelligence and comfort.
Zuo Jiale believes that comfort is the focus of consumers, but consumers want to get a more intelligent comfort experience.
Sun Wei also said that judging from the basic properties of the seat, it still needs to be more comfortable.
in the future, with the rapid development of smart driving, passengers will also sit more naturally, and relaxation and comfort will also become more important, “just like the experience brought to us by the sofa at home.
” Of course, he also pointed out that with the development of AI intelligent technology, seats will certainly become more technology and intelligence, more electric control, more biometric technology, such as voice, fingerprint, facial recognition and so on will be applied to seats.
In addition, he also mentioned the need for environmental protection and health, “fabrics and parts materials should have more environmentally friendly natural elements.
” The changeable characteristics of reconfigurable seats, judging from the above demand trend, reconfigurable seats can be said to be born at the right time.
In 2022, in line with the trend of the future, Magna launched the concept of Magna Space M+Space, around which it launched a number of innovative mass production technologies.
One of them is the foldable seat technology jointly developed by Magna and Chrysler.
Magna said that thanks to this seat, Chrysler Great Jet Dragon sales have soared in the North American market, and the technology has established Magna’s leading position in the second and third row seat technology.
And it has also created the world’s first seat to achieve the third row of all-electric folding, which can be folded with 4 percentile and 6 points according to the use demand, and can also be folded to the body floor with one button to release the use space in the car.
Another innovation based on the concept of M+Space is the reconfigurable seat.
It can quickly and flexibly realize rich and varied scene applications, such as “parent-child”, “rest”, “talk”, “entertainment”, “welcome”, “fishing” and so on.
The two core technologies of reconfigurable seats are long slide rails and rotating chassis.
It is reported that with the blessing of the long slide rail, in the case of limited space in the car, there is a coincident sliding stroke in the front and rear common rail, which can maximize the utilization of space and optimize the passenger experience.
The slide rail uses ultra-high strength steel and roll forming technology, and any length can be customized according to the requirements.
And manual and electric long slide rails are designed on the same platform, which not only saves costs, but also provides different options.
The rotating chassis is based on electric stepless turntable with seat integrated seat belt (ABTS), which can realize large angle stepless rotation adjustment and multi-position locking function, supporting passengers to enjoy the interior space in a more diversified sitting posture.
Generally speaking, seats with rotating chassis can really sit opposite, side, lie down and other scenes, and you can sit as much as you want.
Of course, as Sun Wei said, the rotation of the seat in the car requires a certain amount of space, and the premise that it can achieve rotation adjustment depends on the width of the seat itself and the space available in the car.
“this requires us to design and define the width of the car and the width of the seat together with the main engine factory, and optimize it without sacrificing the size and comfort of the seat and other functions in the car.
” According to him, Magna’s long slides and turntables have different sizes and heights to adapt to different models, with a wide range of applicability.
Cars, SUV and MPV can all carry reconfigurable seat products.
It is worth noting that Magna’s reconfigurable seats apply other innovative technologies in addition to long rails and rotating chassis.
Such as a multi-functional magnetic ecological interface.
Sun Wei said: “it can bring more rich experiences for back-row passengers, connect mobile phones / Pad, realize magnetic charging, not only can follow the drama without worry, but also can connect cosmetic mirrors to make the second row of baby moms become exquisite in seconds, and can also be used as hooks for clothes hangers, pet bags, etc.
, which is very practical.
” For example, electric comfortable foot care, 105-degree large-angle stepless adjustment, which allows rear passengers to put their legs or feet, combined with the adjustment of long slide rails, can greatly enhance the comfort experience of rear passengers.
The potential of the product will be released gradually, and the reconfigurable seat with “popular style physique” has ushered in substantial progress.
In June, Magna announced that its reconfigurable seats had received orders from local carmakers and planned to start mass production in the fourth quarter of this year.
It is understood that this complete set of solutions is completely developed by Magna’s local team for local customers.
Sun Wei said that Magna reconfigurable seat is an overall concept, including space utilization, comfort adjustment, a variety of scenarios, etc.
, all of which are integrated into the Magna reconfigurable seat system.
These technologies, designs, samples and products are all developed and landed in China, and they are constantly being optimized and iterated.
Including sub-parts, comfort parts, and even aftermarket parts, are all in the process of research and development.
In addition, with the needs of intelligent driving and upstream and downstream, there will be new needs and new ideas in the process, on the way, I believe Magna will realize them one by one in the future.
” Sun Wei added.
Zuo Jiale pointed out that at present, in the domestic market, especially the recently listed models, such as MPV, SUV and other large-size models, there are very rich models and obvious customer demand, and reconfigurable seats can be used in these cars.
The model provides consumers with more functions.
“I believe that in future models, everyone will see the implementation of more reconfigurable seat products.
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