On April 25th, 2024 Beijing International Automobile Exhibition officially opened.
With the theme of “New era and New cars”, this auto show provides a new way of thinking in leading the forefront of automobile consumption and connecting automobile brands and consumers.
In this auto show, Auto House invites senior executives to talk about the future of the auto market and the industry.
Automobile House conducted in-depth exchanges with Qi Xiaohui, deputy general manager of Beijing Hyundai.
, 
, the following is a transcript of the conversation: auto House: Hello, Boss Qi.
I’m glad you could join us.
First of all, could you give us a general introduction to the lineup of Beijing Hyundai exhibitors? What are the main product advantages or highlights? Qi Xiaohui: OK, in this exhibition, Beijing Hyundai, on the one hand, brought several mass-produced models that are very important in the Chinese market, including the 11th generation Sonata, which was launched on March 26th.
Sonata was very recognized by users after it was listed.
The media all said that Sonata knocked down the price of the B-class joint venture car and had a price advantage, including global ONE MODEL styling, including intelligence.
All aspects of the configuration have been recognized by users, and today we have also brought it to the booth.
On the other hand, it brought a car that was unveiled at the Guangzhou Auto Show last November.
today, we released the interior and configuration.
The fifth generation Shengda and the fifth generation Shengda also made a key display this year, including the XRT concept car, which can give you a deeper understanding of the design concept of this car, such as the life scene of “breaking boundaries and enjoying infinity”, which can be felt in our scene.
The fifth generation Shengda car will go on sale in August this year.
Since its debut, this car has also received a lot of attention from users.
I think the specific configuration and price will be announced when it goes on sale in August.
Today, because the interior has been opened, you can take a look at the car first.
In addition, the car we have been selling is called Tusheng L.
Tusheng L has sold 8 million cars worldwide and has more than 1.
2 million domestic users.
We plan to upgrade and renovate our products in June.
On the one hand, according to the needs of users, the veneer of interior has been upgraded.
On the other hand, more intelligent configuration, including the use of Nvidia chip of the new generation of ccNC intelligent network, including double 12.
3 curved screen, Huaijiao, Morse code steering wheel, including the head show this car is equipped.
The car is on display at the booth today and will go on sale in June with a launch.
These cars are currently the main models, including the next generation of the main models.
We have also brought some cars with more future directions.
For example, today we focus on releasing IONIQ 5N, that is, high-performance trams, because the brand IONIQ has also achieved 300000 of sales overseas in the past three years.
Hyundai’s electric cars are still more recognized by users overseas, ranking second after Tesla in the United States.
Hyundai has been investing heavily in high-performance brands, and we have continuously won the first place in the WRC race, so the accumulation of brands in high-performance cars is also very high.
last year we launched Elantra N, and this year we released IONIQ 5N, a high-performance tram that combines high-performance and new energy.
In the future, on the one hand, Beijing will produce its own popular production cars, on the other hand, it hopes to take the road of differentiated and personalized new energy, which can form market differences and unique brand assets.
So in the future, we will do the planning of IONIQ 5 pure electric series models.
In addition, there is hydrogen energy.
Hyundai automotive hydrogen energy technology has always been the leader in the world.
Our hydrogen energy products account for 59% of the world’s share.
Today, on the booth, we also demonstrated the entire technical system of hydrogen energy from production to storage to transportation, including high-performance vehicles related to hydrogen fuel.
Including our products for the popular fuel market, we have made intelligent upgrades, which are on display today.
On the other hand, the future hydrogen energy products, high-performance products have also been demonstrated.
Automobile House: at today’s press conference, General Manager Wu Yijun talked about “for the world in China”.
Can you tell us what the specific content of this strategy is and why Hyundai Motor put forward such a strategy? what are the plans for the future development of Beijing Hyundai? what is the impact of this strategy on Beijing Hyundai? Qi Xiaohui: in fact, a lot of people asked me that if it was In China, they all said it was For China.
Why did they propose In China For Global now? This also reflects, on the one hand, Hyundai attaches great importance to the Chinese market, because the Chinese market is the world’s highest production and sales market.
It is also the country with the fastest development of intelligence, intelligent network connection technology and intelligent wind power technology.
Changes in the Chinese market are bound to bring about changes in the global market.
Last year, 6 million vehicles sold by China’s own brands have become the world’s largest exporter.
In the future, the products of the Chinese market will inevitably have an impact on the global consumer demand.
As for Hyundai, on the one hand, when Hyundai went global as a Korean car company, it was similar to the development of our own brand, on the one hand, it attached great importance to the needs of customers.
At that time, customers are more for the demand for quality, the demand for product modeling.
Hyundai seized on these needs, first conquered the United States, and then developed globally, being the global Top3 for two years in a row.
The second Hyundai car attaches great importance to intelligent investment.
In fact, we started to carry ADAS intelligent driving assistance technology in mass production cars as early as 2014.
In fact, up to now, among our 12 million users, 1.
5 million cars have been equipped with ADAS intelligent driving assistance technology above L2 +.
We can see that on the one hand, Hyundai did intelligent driving assistance very early, intelligent investment, including obtaining the L4 entry license in 2018, on the one hand, early investment, on the one hand, after the iteration of this decade of technology, on the other hand, the stability of quality has also been verified by the market, so modern automobile attaches great importance to intelligent investment.
In the world, intelligence may be very leading, but after the development of intelligence in China, the development is very fast, we must attach great importance to the changes in the Chinese market.
Therefore, products like intelligent must start from the Chinese market first.
So I put forward the battle of In China for Global.
A little.
Under this strategy, first of all, we see the adjustment of the entire R & D institutions, not only the R & D institutions, but also the establishment of a business headquarters in China, and our general manager Wu Yijun has also become the president of China, taking overall responsibility for co-ordinating the domestic business, including imported cars, including joint venture vehicles.
In addition, the most important point is to co-ordinate products and set up an organization called CTO, which focuses on the research and development of Chinese products according to the needs of the Chinese market.
For the influence of Beijing Hyundai, on the one hand, shareholders pay more attention to it, on the other hand, the products will take the lead in adjusting and upgrading the Chinese market.
So I think for Beijing Hyundai, the attention of shareholders and the input of product follow-up technology will also contribute to the medium-and long-term development in the future.
Auto House: at present, the volume in China’s automobile market is very serious, there are many new brands pouring in, and some brands will choose to withdraw.
Including now, from the perspective of the proportion of sales, including Japanese and German, there is a certain decline in sales, and these cars account for a very high proportion in the era of fuel cars.
As a joint venture car company, how does Beijing Hyundai plan to deal with the increasingly fierce competition in the Chinese market? Have you set any goals and what measures do you plan to take? Qi Xiaohui: price war is a problem that every car company has to face.
I think all enterprises have been involved this year.
No car company has said that I can be alone.
I am watching you next to me.
Everyone’s involved.
Although the volume of this price war can benefit consumers in the short term, it will enable consumers to buy cars more cheaply.
But after continuing to roll, the purpose of many enterprise volumes may not only be limited to me to make profits for consumers, but also to form my scale advantage.
I want to occupy this market and sweep others to death.
I will not be able to continue to develop in the future until I am dead.
However, in the process of volume, excessive volume will inevitably harm the interests of consumers, excessive volume has no more than two consequences, when the volume reaches a certain price, some manufacturers may lower the quality standard, otherwise how to reduce the cost.
Or adhere to the quality standards, the enterprise will break the capital chain, the enterprise will disappear, what about the consumers who bought the car? No matter which of these two points, it is disadvantageous to consumers, so the market can be rolled up, or should be healthy.
The market still has to let a hundred flowers blossom.
If it really kills everyone, it will inevitably lead to an unhealthy market.
At present, faced with such a situation, everyone will be affected.
On the one hand, it is impossible for joint venture brands to lower their vehicle standards.
We should have a bottom line for building cars.
On the other hand, it is impossible for us to say that we do not guarantee the medium-and long-term service standards of our customers, but we must guarantee the follow-up long-term car service of our customers.
Under the circumstances that we cannot lower the standards, we still have to deal with the volume of this market, so we can only say that the enterprises themselves go to make profits.
However, as a joint venture, the enterprise can afford to make profits, because we have shareholders, such as Hyundai Motor in the global Top3, in the global earnings to feed the Chinese market, just talked about In China For Global, in fact, pay more attention to the Chinese market, is bound to increase investment in the Chinese market.
If the products of Beijing Hyundai are put on the market, each of our cars is very cost-effective, and our intelligence has been verified, and now people are beginning to talk about the intelligence of oil tankers, but we have been doing the intelligence of fuel trucks.
Therefore, the intelligent quality and stability of our cars are guaranteed in all aspects, and our performance-to-price ratio is actually very high.
At the beginning of the year, Qin Plus of BYD was the first to shout 79800, and electricity was lower than oil.
But our Elantra is 75800, and electricity is not lower than oil.
When we really compare it, of course, BYD’s marketing is very strong, and the terminal market has basically reached that price.
I still admire it when I use a promotion of 5000 yuan to pry up such a large market.
Customers really go to compare cars, our price is still very advantageous.
Just now talking about the medium-and long-term development, I think the accumulation of the joint venture brand on the oil car track over the years, including the accumulation of technology and quality, will not be given up, and we will continue to do it in the oil truck.
No matter whether the share is 60%, 50%, or even less, this is one of our original assets and our strength.
However, in the current oil truck market, we still need to constantly upgrade the level of intelligence, combined with the needs of customers.
On the other hand, everyone is also doing the quality transformation, or another part of the customer demand of new energy vehicles should be quickly introduced, combined with customer needs, do smart products, these two should be done well.
The third is export, which is increasing, through the increase of export scale, some investment in channels and services to feed the Chinese market.
Exports also represent the recognition of the global market for our production of vehicles in the Chinese market, from which we will make plans for medium-and long-term development in the future.
, return to the first electric network home page >.
