The competition in the 100000 class family car market has always been very fierce.
Under the impact of new energy vehicles, traditional fuel vehicles seem to be in jeopardy, but it turns out that with a budget of 100000 yuan, oil is more suitable for ordinary families than electricity.
First of all, the price of trams is not stable enough, and there is often a “front foot purchase, rear foot price reduction” situation.
And the preservation rate of trams is not competitive compared with oil cars at present.
Secondly, among vehicles of the same class, the price of trams is usually at least 20,000 yuan higher than that of oil cars.
On the basis of driving 10000 kilometers a year, it would take about 3.
7 years to smooth out the price difference when buying a car through fuel savings.
, as far as Chinese families are concerned, the role of a car is not limited to daily commuting, but also has a variety of car scenarios, such as taking children to and from school, returning to their hometown on holidays, and the whole family going out to play, pursuing long-term value, as well as multi-function, long-term voyage, and rapid replenishment.
In the 100000 price range, the mainstream models of joint venture car companies have become the backbone of this market by virtue of their accumulated product skills and brand awareness over the years.
The 100000-tier market is the most test of car companies.
When it comes to fuel cars, joint venture car companies are inseparable because they have strong technical accumulation and market insight.
Take Volkswagen as an example, with decades of market insight and accumulation in China, they have a deep understanding of the needs of Chinese consumers, such as creating a “long wheelbase” market trend on their own.
When these experiences are applied to the market, it is not surprising that joint venture models can win the favor of consumers for many years.
For most Chinese families, high performance-to-price ratio is the core demand with a budget of about 100000 yuan.
With the intensification of the price war in recent years, more and more consumers are reluctant to spend more money on cars.
However, on this basis, consumers’ requirements for vehicle quality have not been reduced at all, and personalized and diversified needs are gradually released.
More and more joint venture brands are keenly aware of this change and adjust their strategies to expand more high-priced models to the 100000-class sedan sedan market.
, when the 100000-level sedan chair competition enters a new dimension, the joint venture brand has shown a strong “internal strength” after years of accumulation.
Cars within 100000 are the category that most tests the skills of car companies.
Because to build an expensive “high-end car” is very simple, only need to stack the configuration, there are a lot of solutions on the market to buy, even a truck-building company can also build it in a very short time.
However, keeping a car within 100000 still has a good quality, which tests a car company’s technology accumulation, large-scale advantages, and its ability to control costs.
Take a small timing belt, for example, car companies that produce 1 million engines a year and 80, 000 engines a year will get very different prices from suppliers.
Once you blindly cut costs simply for the sake of low prices, the reputation of a car will plummet.
The reason why the joint venture car enterprises can maintain the dominant position in the class 100000 sedan sedan market for a long time is not only from their accurate grasp of consumer demand, but also from their strong brand precipitation.
In the face of the ever-changing market, the joint venture brand does not rest on its laurels, but embraces the change with an open attitude.
, it can be said that this innovative spirit of keeping pace with the times is where their core competitiveness lies.
As a representative of the classic models of the joint venture, Lang Yi (parameters | inquiry) can sell well in China for many years, which precisely confirms that SAIC Volkswagen has found a good balance between cost and quality.
The strong R & D strength and global supply chain system behind SAIC-Volkswagen also provide a strong guarantee for its product quality.
Why is Lang Yi’s cutting-edge and outstanding edition so popular? As we all know, price has always been a sensitive nerve in the 100000-yuan car market.
Consumers’ pursuit of high performance-to-price ratio has become a general consensus at this level.
In the 100000 yuan class car market, SAIC Volkswagen Lang Yi has become a benchmark model in the eyes of consumers by virtue of years of intensive cultivation.
And the launch of Lang Yi new sharp outstanding model keenly grasp this pain point, on the basis of price reduction, but also carried out a comprehensive upgrade of the vehicle configuration, pushing the cost-effective advantage to a new high.
, 
, in terms of appearance, Lang Yi’s cutting-edge outstanding version continues the classic design of the current model, and has been optimized and upgraded in detail.
The front face uses a banner chrome-plated grille, which complements the slender LED headlights to create a stylish and dynamic visual effect.
At the same time, the slippery body lines and the design of short front suspension and long wheelbase further highlight the sense of movement and space of this car.
The choice of as many as 7 fashionable car colors also gives consumers more personalized choice space.
In terms of interior design, Lang Yi’s cutting-edge outstanding version adopts embracing cockpit design, combined with the extensive use of soft materials to create a high-grade and comfortable driving atmosphere.
The 8-inch full LCD digital dashboard and 8-inch central touch screen make the car feel full of science and technology.
, these two large screens support multiple interconnection functions, and not only that, Lang Yi’s cutting-edge and outstanding version also provides four personalized interior themes that fully meet the aesthetic needs of different consumers.
In terms of security configuration, Lang Yi’s cutting-edge and outstanding version also handed in a beautiful answer paper.
The high rigid body of the whole system is made of high strength steel and advanced technologies such as laser welding and cavity wax injection are used to create a relatively safe ride space for the passengers.
At the same time, interior materials are selected in strict accordance with GB and EU standards to minimize the release of harmful substances and fully protect the health of the interior environment.
, 
, “all-rigid body”.
In addition, the application of intelligent safety configuration such as AEB automatic emergency brake and multi-function steering wheel has also improved the safety of this car in an all-round way.
In terms of powertrain, Lang Yi’s cutting-edge outstanding version uses a 1.
5L naturally aspirated engine, which matches the 6AT gearbox.
Although this power combination is not amazing, it is good enough to meet the needs of family cars in terms of fuel economy and smoothness of daily use.
At the same time, the lower fuel consumption performance also makes the cost of maintaining the car more friendly to the people.
If you want to judge the competitiveness of a car, price is undoubtedly the most direct measure.
The manufacturer’s suggested retail price of the outstanding version of Lang Yi is 799-108900 yuan, but it is reduced at a discount.
After that, the starting price is as low as 69800 yuan.
Such a price range makes the same level of models “heart tremble”.
To ensure product power while lowering prices, this “cost-effective” play, so that Lang Yi cutting-edge outstanding version of the market competitiveness has been further enhanced.
, it can be said that the extreme pursuit of performance-to-price ratio of Lang Yi’s new outstanding model is precisely the high insight into the market demand of 100000 yuan.
It is not difficult to foresee that Lang Yi’s cutting-edge and outstanding edition will stir up the market pattern and become an important pole in the inner sedan sedan market of 100000.
In the era of “seeking change”, how does SAIC and Volkswagen continue to write legends? in the big chess game of the automobile market, the price strategy is often the key move of the major car companies, which is the simplest but also the most effective.
In the 100000-class sedan chair market, the price strategy is often more able to impress consumers, because everyone’s car price is not high, so the profit of every penny means a huge improvement in competitiveness.
The starting price of the outstanding version of Lang Yi has dropped directly to 69800 yuan.
You know, this kind of price sincerity has not only greatly reduced the living space of competitive products, but also made it possible for more consumers who had been deterred from doing so.
However, SAIC-Volkswagen’s chances of success do not lie in the attractiveness of prices alone.
While reducing the price, Lang Yi’s cutting-edge and outstanding version is also unambiguous in terms of configuration.
Practical configurations such as automatic headlights, multi-function steering wheel, 8-inch full LCD dashboard and AEB automatic emergency brake are available, leading many competitors of the same class, and even wrestling with more than 100000 of car companies.
This product strategy of “price reduction without quality reduction” not only improves the performance-to-price ratio, but also ensures the car experience of consumers, which can be said to kill two birds with one stone.
In addition, SAIC Volkswagen used the name “Lang Yi” to enter the 100000-tier market, which has to be said to be a good move.
After more than a decade of market test, Lang Yi has long grown into a gold-lettered signboard of SAIC Volkswagen.
The trust of 5 million car owners is the most valuable asset of this brand.
And this launch of the cutting-edge outstanding version, is undoubtedly the best interpretation of this brand legend.
For those consumers who not only pay attention to brand power, but also pursue performance-to-price ratio, Lang Yi’s cutting-edge outstanding version is a “face-saving” and “Li Zi” choice.
, from a more macro point of view, joint venture brands have been impacted by independent brands, which has become a fact of the industry.
How to stick to the position after the impact is testing every established joint venture car company.
Some car companies’ sales have plummeted, some models have been forced to stop production, an industry change has hit, “change” is the most important.
The advent of Lang Yi’s cutting-edge and outstanding version also reflects SAIC-Volkswagen’s resilience in the face of market changes.
In the face of increasingly fierce market competition, SAIC-Volkswagen adjusts its strategy in time to embrace change with a more flexible attitude.
SAIC Volkswagen has always maintained a keen market insight, whether it is to improve quality and efficiency in the field of traditional fuel vehicles, or in the field of new energy.
For decades, it is this “endless, endless” spirit of innovation that has made the brand evergreen, and today, SAIC Volkswagen is still the evergreen tree that “adapts to the market”.
China’s automobile industry is bound to usher in a more brilliant tomorrow.
And Lang Yi, will also become an indispensable and important member in this historical process, continue to write its legendary chapter.
(article / Auto House industry commentator), 
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