Kuaidi Technology reported on November 11 that the appeal of Xiaomi SU7 to female users is self-evident.
According to Lei Jun’s previous introduction, more than 40% of car owners are female users.
Now, an electric car that kills women more than Xiaomi SU7 has appeared.
It is Xiaopeng MONA M03.
Recently, Jielan Road recently conducted a survey on Xiaopeng MONA M03 car owners and successfully collected 110 valid samples from 46 cities across the country.
The natural recycling results of this survey show that car owners mainly live in new first-tier cities, with the proportion of women accounting for more than 50%.
The average age is 27.
8 years old, which is significantly lower than the market average of 33.
7 years old (Data comes from the 2023 CBR Annual Report on Jielan Road, sample size N=3620).
Among them, nearly 40% of car owners are under the age of 25, and the current marriage rate is 29.1%. Among married car owners, nearly half are childless families.
Among the car owners surveyed, the vast majority have bachelor’s degrees, and the proportion of car owners with bachelor’s degrees or above reaches 76.4%. The proportion of car owners engaged in the education industry is relatively high.
Considering the large proportion of women in the education industry and the education industry Practitioners usually have a more regular life and a relatively stable travel radius.
The average annual household after-tax income of car owners is 214,000 yuan, which is lower than the entire market average of 298,000 yuan (the data is from the 2023 CBR annual report of Geran Road, with sample size N=3620).
The overall economic conditions are at the medium level.
Therefore, the consumption attitudes of car owners of this model are mostly pragmatic, with the most emphasis on cost performance and practicality. 67.3% of car owners said that the MONA M03 was the first car owned by individuals.
however, at the household level, the proportion of first purchases dropped to 23.
6%, and more than 70% of car owners purchased cars were family additions or swaps.
Among them, the proportion of additional purchases exceeded half, which was significantly higher than the swap ratio.
The perception of highlights of battery life is the strongest, followed by appearance and smart driving, and the perception of highlights of space is weak.
The overall satisfaction of car owners with the MONA M03 is high, with an overall score of 4.
5 points.
Among them, car owners have the highest evaluation of cost performance, while the evaluation of space is slightly lower.
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