On July 15, DPCA announced that it would recommend Song Hanming to serve as the general manager of DPCA Automobile Co., Ltd., and Chen Bin would no longer serve as the general manager of DPCA Automobile Co., Ltd. Last week, Chen Bin was confirmed as member of the Standing Committee of the Party Committee and Deputy General Manager of China First Automobile Group Co., Ltd. Zhang Zutong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Company, and chairman of DPCA, pointed out that the new leadership team must strengthen its mission and promote the implementation of the strategic transformation of “DPCA Made in Global Sales” with high quality.
At the same time, the group will continue to attach importance to and support the development of DPCA.
DPCA must also adhere to the implementation of the shareholder strategies of both parties, strengthen collaboration with Dongfeng’s independent business sectors, accelerate the electrification transformation, and improve the construction of overseas marketing systems.
Photo source: DPCA Automobile, in October last year, Dongfeng Motor and STELLANTIS Group clarified the future strategic arrangements of DPCA Automobile and supported DPCA Automobile in taking “DPCA Global Sales” as the strategic transformation direction to build a new pattern and create a new DPCA.
, Under the guidance of this strategy, in the first half of this year, DPCA officially established an international business department for overseas markets to enhance the strategic position of its export business, quickly improved its systems and mechanisms, and built an international and high-quality business team.
It is reported that it has achieved 11 regional market breakthroughs.
From January to June this year, the cumulative export growth of 32% year-on-year.
In China, DPCA Automobile has successively launched a number of models such as the new Dongfeng Peugeot 408-, the Dongfeng Citroen 2024 Versailles C5X and the new version of Lubufan, and continues to optimize the product matrix.
Not only that, Dongfeng Motor is making full use of the superior resources and production capacity of DPCA’s benchmark factory, leveraging the synergistic effect of Dongfeng Motor’s manufacturing resources, and accelerating the rapid implementation of new energy “transition actions”.
Currently, DPCA has three new energy vehicle projects under advancement, and the first new energy vehicle is expected to be officially put into production in 2025.
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