Lodao, which focuses on the 250,000-level market, finally set the pre-price of its first model, the L60, at 219900, which is 30,000 cheaper than Tesla’s Model Y.
However, it is a pity that the Ledao L60 has not been released and delivered, and the official release time will be another 4 months.
Although Ledao is a new brand, it does not start from scratch like Xiaomi.
It is obvious that the rhythm of Ledao products is somewhat procrastinating in this year’s market.
The fact that the battle line is too long is also an old problem, which has made Weilai miss a lot of good opportunities, and can the product power of Ledao L60 afford such a long waiting time? The first mass-produced car of NT 3.
0is not perfect.
In the domestic new energy market, apart from ideal, Ledao is the second one designed around the family from brand to product, but from a practical point of view, the medium or large SUV market where Ledao L60 is located is facing a lot of competitive pressure.
First of all, we analyze the Ledao L60 product itself, the advantages of this car mainly lie in three aspects, namely, three-electricity system, cockpit space and power exchange.
First of all, in terms of Sandian, the Ledao L60 is the first production car on the NT3.
0 platform, which adopts a global 900V high voltage architecture and is equipped with a fully self-developed 900V silicon carbide main electric drive system.
These technologies are more advanced than the existing Weilai models (except the ET9) and reach the top level of pure electric products.
The Ledao L60 has three battery life specifications, which are 555 km, 730 km, and 1000 km, respectively.
The main versions sold should be the first two, corresponding to 60-degree and 85-degree battery packs, respectively.
At the press conference, Ledao also announced the power consumption results of the L60, which consumes only 12.
1kWh per 100 kilometers, which is better than the benchmarking Tesla Model Y and far ahead of the Weilai model.
Of course, we must be talking about the two-wheel drive version.
In terms of space, the Ledao L60 has a longer body and wheelbase of the Bitzra Model Y, the front and rear headroom is slightly better than the Model Y, and the rear legroom is much better than the Model Y.
In the cockpit, the central control screen previously erected on the Xilai model has finally been replaced with a horizontal 17.
2-inch 3K screen, an 8-inch entertainment screen with a scale similar to 16:9 in the back, and a 13-inch HUD display.
Finally, in terms of energy replenishment and power exchange, Ledao L60 has achieved the “second place in the industry”.
Judging from the official number of 1000 + seats, Ledao should support all the third-generation power stations and the fourth-generation stations to be deployed on a large scale in the future.
But relatively speaking, in this year’s highly competitive new energy market, the Ledao L60 does not seem to be so popular, and there are some shortcomings in some configurations.
For example, when it comes to chassis configuration, models of the same class are basically higher-cost double-arm front suspension, while the Ledao L60 uses McPherson front suspension and does not use CDC shock absorber, but uses conventional FSD variable damping and does not support the choice of empty suspension.
In addition, in terms of appearance and design, although the proportion and posture of the Ledao L60 are excellent, the design style of the front face is somewhat starry, and the original creativity is not so high.
Brand is the key to Model Y.
from the beginning, the slogan of Ledao L60 is better than Model Y, but in fact, from a product point of view, it is relatively easy to align Model Y today.
As early as last year, Xiaopeng G6, Zhiji LS6, and even BYD Song L, these models have more or less outperformed Model Y in product power, but what is slightly weaker is that Model Y still sits firmly at the top of this market segment today.
The crux of the problem is that Tesla has a very strong brand influence in the new energy market, so to some extent, Ledao L60 is better than Model Y in core indicators such as power consumption, but more importantly, it is necessary to challenge Tesla in terms of market position and brand influence.
Xiaomi SU7 is a good positive example, which is not only ahead of Tesla Model 3 in core indicators, but also successfully won 100000 with the influence of Xiaomi brand breaking the circle, which together with other brands of pure electric cars poses a threat to Model 3.
In April, domestic sales of the Model 3 have fallen to more than 5000 vehicles.
So for Ledao L60, with the help of Weilai, technology and products must be the long board, there is no doubt, but the most bottomless is brand awareness, as the second brand of a new power car company, Ledao can hardly have such a strong ability to break the circle as a national brand like Xiaomi.
So what Ledao needs most is to make more consumers in low-line cities know themselves, accept pure electric cars and accept power exchange mode, but it is a pity that in these aspects, Weilai, which has always focused on high-end, can not give much help.
Lodao still needs to do it on its own.
If these problems can be solved, next year’s Model Y will be the current Model 3.
In the end, at the last delivery ceremony of the 500000 Weilai, some people said that Lulai was a process from 0 to 1, while Ledao would start a new stage from 1 to 10.
But in a way, Ledao is faced with a new user base, a fiercer market, and more fierce competitors.
although Ludao has a strong advantage of backwardness in terms of technology and products, but how to make people know and trust Ludao is probably the hardest thing to do next.
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