Market overview: The back waves of the Yangtze River push the front waves, and the front waves are slapped to death on the beach.
, , although this sentence is not 100% appropriate to describe those models that are about to withdraw or are gradually withdrawing from the market, it is almost the same.
, , These models, which can be regarded as “front waves”, all have one thing in common, that is, sales are running low, basically hovering between single digits and double digits, and barely reaching more than 100 vehicles at most.
Take the 30 cars with the worst domestic sales in October as an example.
There are various reasons why they fell to this point, or because they were “strategically” abandoned by car companies, or perhaps because they can no longer meet the needs of the vast majority of consumers.
For example, affected by SAIC’s reduction in manpower and material resources this year, the production capacity of its car companies has also undergone considerable adjustments.
In order to better ensure the supply of higher-selling and more profitable models, some models with average sales have been forced to cut production.
Cadillac CT6 and CT4 and Buick Regal should be typical representatives of the latter.
Retail data from the Passenger Transport Association shows that although the Cadillac CT6 has continued to fall this year, it can reach at least 200-300 vehicles before August.
However, it suddenly dropped to 1 vehicle in October, and the CT4 began to fall below the triple digits in July.
The Buick Regal has basically maintained more than 1,000 vehicles since its launch, but in October there were only 22 vehicles left.
You know, in January this year, Regal returned to 10,100 vehicles, setting a new high in the past two years.
Even earlier in August and September, it was 1078 vehicles and 1449 vehicles respectively.
In October, it was not even a fraction of the two.
Such a big gap in just one month is really surprising.
At the same time, there are also some models that are unable to meet the needs of most consumers because the domestic auto market has undergone tremendous changes, resulting in a significant decrease in sales.
For example, Chang ‘an Benben E-Star, Dongfeng Scenery MINIEV and Kia Huanchi are all A00 or A0-class cars.
With affordable prices, they were all darlings in the market.
However, with the increase of competing products and the intensification of market competition, their advantages have disappeared, and sales are naturally only sporadic.
Perhaps, with the adjustment of car companies ‘strategies in the future, some of these lucky ones will continue to appear in our vision, but obviously most of them will gradually withdraw from history after clearing out the last inventory.
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