Market overview: For a long time in the past, the mid-size sedan market has been controlled by joint venture car companies.
It is almost impossible for independent car companies to enter the relatively high premium field of mid-size cars.
Of course, this will not stop China car companies from exploring and trying in the midsize sedan market.
From Geely Borui to Changan’s Ruicheng, from Trumpchi’s GA6/GA8 to Roewe 950, China car companies have been working hard.
Judging from the market for midsize cars in recent months, many independent brands have emerged, and even entered the mainstream position.
BYD, Hongqi, Chang ‘an, Geely, including new forces, have occupied a place on the list of midsize cars, breaking the curse of China brands failing to make and sell midsize cars well.
The reasons behind this are related to the collective rise of China brands on the one hand, and their product strategy when building midsize cars on the other hand.
For example, the Qin L and Haibao 06, which currently occupy the championship and runner-up in mid-size sedans, not only have BYD brand advantages and new energy factors, they are also related to their pricing range: you can buy mid-size sedans for just over 100,000, with large space and low fuel consumption.
Why not? This product strategy of leapfrog competition has been tried and tested, from BYD and Geely to Chery and New Forces.
As a result, the overall market has undergone some extraordinary changes, that is, the total number of mid-size cars has exceeded the sales of compact cars.
Data from the Passenger Transport Association for August showed that sales of compact cars were 260,000 units that month, while sales of midsize cars reached 340,000 units.
In the first eight months, sales of compact cars and midsize cars were 2.
23 million and 2.
21 million respectively.
According to this trend, mid-sized cars that originally promoted brand image and established brand height will soon become the main force in the sedan market.
Since China consumers prefer large-space models, for joint-venture car companies, leapfrog product definition is already a default way of play and rule.
Just like many new energy trams, the 5-meter long and 3-meter wheelbase should have been positioned at 300,000 yuan, but only sold for 200,000 yuan.
It has become the consensus of the industry.
Therefore, if joint-venture car companies want to survive in the future, they will have to follow this path.
Selling mid-size cars at compact prices for the size, and positioning medium and large cars to sell mid-size cars in the market will be an irreversible trend.
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