Market overview: Production suspension, this should be the word that appears most frequently among the reviews of the 30 SUV models with the countdown sales in July.
, Some of them are the brand’s flagship models, some are the brand’s first launch models, some are its first pure electric SUV, and some were once obvious products.
In short, they have all been placed on high hopes.
However, the passage of time has eclipsed these past glories.
In the increasingly fierce market competition, their sales have continued to decrease, counting from three digits to two digits to single digits, and ultimately only appearing in the bottom of the sales list.
Due to the sharp decline in sales, most of the models on the bottom list are gradually being abandoned by car companies.
Some are said to have been discontinued last year, and some are expected to be discontinued soon.
Take Nissan Loulan as an example.
It is said that the starting price of the first imported Loulan car and introduced it into China reached about 500,000 yuan.
It is also a luxury car.
It was once a “Dream Car” for many consumers.
After Dongfeng Nissan domestically produced Loulan, it also became one of the main sales models in the domestic mid-sized SUV market.
According to data from the Passenger Transport Association dating back to it, its sales volume remained at more than 20,000 units from 2016 to 2019.
As a medium-sized SUV with a price of more than 200,000 yuan, its performance is not bad.
However, with more and more competing products on the market, there are not only joint-venture SUVs with roughly the same price range, but also autonomous SUVs with more competitive space, functions and prices.
Coupled with the impact of the new energy wave, Loulan’s sales volume has dropped significantly, falling below 20,000 in 2020, less than 15,000 in 2021, and less than 10,000 in 2022.
As early as last year, it was reported that Loulan had stopped production.
Data from the Federation also shows that Loulan’s output has been zero since June 2023.
Echoing this, Loulan’s monthly sales volume has only been in single digits since July last year, and in some months it was even directly zero.
In the first seven months of this year, only one vehicle was sold in January, March and July respectively.
This means that July may be Loulan’s last dance.
I don’t know when it will be the next time I see you, or whether there will be a chance to see you again.
Of course, maybe one day car companies and dealers will find one or more of them that have been stored for a long time in the corner of the warehouse.
All this is unknown.
, These once-familiar names will eventually fade out of our vision, completely disappear from the stage of the automobile industry, and become a drop in history.
, return to the first electric network home page>,.
