It is only two months short of the final report card of that year, and the performance of the major car companies in the auto market throughout the year can be seen at a glance.
Although the passenger car market grew unexpectedly after September, spurred by trade-in and new energy subsidies, it also painted a positive picture for the overall car market throughout the year.
In October, wholesale sales of narrow passenger cars reached 2.
731 million, an increase of 11.
5% over the same period last year, directly pulling the full-year market at the positive and negative tipping point in the first 10 months to 4.
4% growth, and the entire car market breathed a sigh of relief.
However, there are many differences in product rhythm and market insight among the major car companies, and there is a certain combination of differentiation and fire and ice.
The most obvious is that independent head enterprises are booming and joint ventures are falling, which is the most direct performance in the monthly sales ranking.
From the wholesale sales of passenger car companies in the narrow sense in October, we can see that the top four are controlled by BYD, Chery, Geely and Changan, and the monthly and cumulative year-on-year growth is basically positive, and the continuous rise of new energy and exports has created the four independent car companies to ride off the dust and constantly shake off the new situation of once mainstream joint venture car companies.
In this range from 5th to 14th, with the exception of SAIC GM Wuling ushering in a rebound by virtue of new energy, most of the other joint ventures and independent car companies do not have strong competitive products in new energy, resulting in a decline in the same period last year.
Including Tesla, under the strong siege of independence and new forces, wholesale also fell to the level of 68000 vehicles in October and fell out of the top 10, which is rare in previous months.
In addition, the independent or new power brand in the middle waist really conforms to the general trend of new energy and has achieved good growth.
Ideal, Dongfeng, Zero, Cycles, Xiaopeng, Weilai and other single-month year-on-year and cumulative year-on-year have achieved double growth.
In particular, Xiaomi Automobile, a car company that sold cars for less than a year, soon entered TOP 30 and began to engage in hand-to-hand combat with Weilai.
If you want to look at the accumulated sales in October and the first 10 months, which car company is the worst, in fact, you can directly find out the sales volume compared with the same period last year.
After all, the wider the gap between the car company and the same period, the more trouble the car company will encounter.
Judging from the year-on-year sales in October, the top three declines were SAIC GM (- 57.
3%), Dongfeng Honda (- 33.
8%) and Guangzhou Automobile Honda (- 33.3%). The top three declines in October were SAIC GM (- 61.
1%), GAC Eian (- 32.
5%) and Guangzhou Auto Honda (- 29.3%). SAIC General Motors, in particular, has fallen from the top 10 car companies by sales to over 20.
In the first 10 months of this year, compared with losing 500000 units last year, he is the worst car company of the year.
What’s more, GM lost $137 million (about 1 billion yuan) in China in the third quarter, compared with a profit of $192 million (1.
39 billion yuan) in the same period last year.
Buick GL8, a profit cow, can’t afford the shaky SAIC GM.
Judging from the cumulative sales ranking in the first 10 months, the car market pattern for the whole year has basically taken shape, and the top three independent industries of BYD, Chery and Geely have become a foregone conclusion, and this pattern will not change much in the short term.
after all, there is a big gap between them.
Although Changan occupies the fourth place at present, the catch-up momentum of FAW-Volkswagen at the end of the year has always been the strongest, coupled with the fact that Changan’s momentum is not very strong, the competition between the two still has the opportunity and possibility of change.
SAIC Volkswagen and the Great Wall will not be too variable, including Tesla is also under strong pressure, efforts to maintain this position should not be a problem.
SAIC GM Wuling returned to the top 10, relying on its layout in the new energy entry car market.
With the continuation of the subsidy policy and the outbreak of entry electric vehicles, it is not difficult to stabilize in the top 10 throughout the year.
Guangfeng, Yifeng and SAIC passenger cars are all on the same level, and the situation will be even more brutal in the last two months.
It’s really hard to tell who can make it into the top ten.
However, I vote for Toyota, especially Guangfeng, because joint ventures tend to account for a larger share of consumption at the end of the year, and Toyota, as the world’s largest car company, should be more resilient than independent in dealing with changes in the pattern and market.
As the biggest traction force of China’s auto market, independent brands have indeed contributed the core strength to the development of China’s auto market, especially in the field of new energy.
From the sales performance in October and the previous October, we can see that basically only six independent brands are in the decline channel, and the vast majority of independent car companies have achieved very good results by virtue of the outbreak of new energy.
In October, total sales of autonomous car companies reached 1.
9 million, up 30% from a year earlier, far exceeding the 11.
5% level of the industry market.
In the first 10 months, the cumulative sales of independent car companies reached 13.
583 million, an increase of 22 per cent year-on-year and well ahead of the 4.
4 per cent increase in the market.
The rise of independent sales has directly increased the market share of independent brands, rising to 69.
6% from 59.
7% in the same period last year, an increase of nearly 10 percentage points, and a market share of nearly 70%.
Even if you look at the first 10 months, the market share has reached 64.
2%, and the momentum remains very strong.
If we follow the core positions of BYD, Chery, Geely and Changan in the market of 500-200000 yuan.
new forces blossom more and share luxury cars and mainstream joint venture cars in the market of 20-500000 yuan, then it is not impossible for the overall share of Chinese brands to go further.
Let’s take a look at several other core departments, German, Japanese and American.
Due to Volkswagen and BBA, these brands have a deep accumulation, so the decline of German is the lowest in the joint venture, with a year-on-year decline of 7.
6% in October and 14.
4% in the first 10 months.
it is true that a lot of share has been taken away by independent brands in the mainstream household market with new energy and fuel cars.
The decline in sales contributed to a decline in German share, which fell to 13% from 354000 in October.
Fortunately, it remained at 15% in the first 10 months.
It will also be around 15 per cent for the whole year, down 10 per cent from its peak, or about 2 million vehicles.
The decline of the Japanese system was slightly more severe than that of the German system, with sales of only 286000 vehicles in October, down 21.
7% from a year earlier, with a market share of only 10.5%. In the previous month, the cumulative decline was nearly 20%, with a market share of 11.6%. At present, the development of new energy in Germany and Japan is still slow, and the Chinese market only depends on fuel vehicles to consolidate the market.
However, starting from next year, German and Japanese new energy products relying on Chinese technology and Chinese enterprises will officially hit the ground, with the mainstream of China.
The gap in new energy sources has also been further narrowed, or part of the losses may be recovered in terms of sales volume and share.
Except for Changan Ford, American cars all fell across the board, including Tesla, because they had to give up part of their market share in the encirclement and suppression of new energy in China.
Of course, the biggest driver of American cars is SAIC GM.
As the most miserable car company in 2024, SAIC GM’s annual sales have dropped sharply from 2 million vehicles to 400,000 vehicles.
There are indeed mixed feelings behind this.
However, the huge China market and huge automobile consumption will definitely stimulate all automobile companies to continue to move forward.
The above-mentioned car companies with declining sales have indeed experienced temporary and cyclical sales declines due to product rhythm or strategic adjustments.
But it is undeniable that they are also constantly working hard to make up for this decline.
For example, SAIC General Motors launched a new energy offensive from GL8 plug-in.
Honda launched the “Ye” new energy brand based on China’s new energy technology.
Ai ‘an has also entered the second round of new energy offensive.
Each of the products of Tyrannosaurus rex, Velociraptor and Parrot Dragon has the potential to be popular, and the momentum is gradually improving.
Cars are a long-term marathon.
There are no permanent failures, only temporary leads.
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