Kuaidi Technology reported on July 30 that in recent times, NIO Automobile has continued to fire on the weekly car sales list.
Today, Ma Lin, assistant vice president of brand and communication at NIO, issued an article saying that the top management set the tone: Don’t engage in low-level internal exams.
The weekly rankings more or less mean a low-level internal exams.
At the same time, he also @ Li Xiang online, saying that Brother Xiang should stop.
The current mission of Chinese car companies is to achieve technological breakthroughs through research and development, right? Power up together.
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, Ma Lin further explained that every month, each company will announce the audited delivery volume.
This monthly figure can basically reflect the operating situation of the car company at that time, and is useful for users to understand market conditions and help consumer decisions.
It is relatively effective.
, Everyone has a curiosity and can understand it very well, but weekly lists will interfere with the normal operations of enterprises.
In addition, Ma Lin also pointed out that Huawei and Ideal are currently selling well in the extended range field, which is very good.
NIO and Tesla are selling well in the pure electricity field.
However, products of different price points, different categories with or without fuel tanks, are placed on one list, which cannot reflect the objective situation of the market.
When making a list, it must be reasonable and comparable with each other.
Previously, on the 2024 NIO Technology Day, NIO President Qin Lihong also said that the automobile industry is already very popular.
Although the internal work is accurate to every day, the weekly list will aggravate everyone’s inner anxiety and is not conducive to the healthy development of the industry.
, He also said that NIO has never authorized others to release weekly sales, so when third parties publish some lists, can they dig us out and hope that relevant departments can take care of us? In addition, NIO Chairman Li Bin also said: If we rank first, we will not publish the weekly list.
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