Kuaidi Technology reported on October 10 that NIO Automobile’s third brand,”Firefly”, has confirmed that it will be officially unveiled on NIO Day in Guangzhou on December 21, 2024.
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, NIO President Qin Lihong said that the new brand’s products will be displayed and sold in NIO stores, while sharing NIO’s service system and power exchange system.
This means that “Firefly” brand models will be able to take advantage of NIO’s existing power exchange station network.
, Previously, NIO Automobile Chairman Li Bin revealed on the 2024 Q2 earnings conference call that the third brand “Firefly” plans to deliver its first model in 2025, and the vehicle is expected to sell for around 140,000 yuan.
, this new brand will focus on the small car market, positioning itself similar to the relationship between MINI and BMW, while continuing the swappable power function of the NIO brand to provide consumers with cheaper options.
With the addition of the “Firefly” brand, NIO’s product line will be more abundant.
It will be paired with the two brands, Le Tao and NIO, to further consolidate its leading position in the new energy vehicle market.
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