It is reported that NIO’s third brand “Firefly” plans to speed up and the launch place has also been adjusted.
It is expected to be unveiled in the domestic market in December this year and will be introduced to the European market in the first half of next year.
It is reported that the head of the Firefly business unit to which the Firefly brand belongs is Jin Ge, who is currently the assistant vice president of NIO and reports directly to NIO CEO Li Bin.
Gisi Automobile asked NIO Automobile for confirmation of this matter, but had not received a reply as of press time.
Photo source: NIO.
At the beginning of last year, NIO co-founder Qin Lihong confirmed the existence of the “Firefly” brand and once said that the new brand is under intensive preparation.
According to NIO’s early planning,”Firefly” is its third brand and is positioned in the small car market.
It is expected to sell for 100,000 to 200,000 yuan.
It will be launched in the European market and is planned to be released in the third quarter of 2024.
In May last year, according to the Sky Eye App, NIO applied for registration of multiple trademarks such as “NIO Firefly”,”Firefly NIO Firefly”.
In May of this year, Qin Lihong also revealed that the release time of the third brand may be delayed.
“The third brand products are ready.
Taking into account the entire brand series, the release time will be postponed to the second quarter of 2025.
” Unexpectedly, a month later, there was a new reversal.
Some industry insiders speculate that this may be related to the fierce competition in the domestic market.
NIO hopes to open up the mass new energy market through the two major brands, Le Tao and Firefly, and achieve rapid expansion of sales scale.
Le Tao, which has already been released, is relatively optimistic by the market.
“Track’s small order orders exceeded expectations by 2-3 times,” Track’s president Ai Tiecheng revealed in May this year.
This should be one of the reasons why NIO expands its third factory and increases production capacity, in preparation for Le Tao’s arrival.
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