Recently, Ledao L60, a new model launched by Ledao, the second brand of Ledao, has been officially launched, which has aroused widespread concern in the industry.
This new car is positioned as a medium-sized SUV, directed at Tesla Model Y, which not only has significant advantages in body size and power performance, but also has won a warm response in the market with its highly competitive price strategy and innovative BaaS battery rental model.
Ledao L60 continues the family-oriented design language of Weilai in appearance, with smooth lines and full movement.
The car body size is 4828mm × 1930mm × 1616mm, and the wheelbase reaches 2950mm.
Compared with Tesla Model Y’s 4750mm × 1921mm × 1624mm and 2890mm’s wheelbase, the Ledao L60 is superior in spatial layout.
In addition, the Ledao L60 offers both rear-drive and four-wheel drive versions, of which the rear-drive version has the maximum power of 240kW, and the four-wheel drive model has a maximum power of up to 340kW, with zero acceleration of only 4.
6 seconds, and its dynamic performance is also better than that of Model Y.
In terms of range, the Ledao L60 is almost the same as the Model Y, both using 60-degree batteries, and the CLTC has a range of about 550km.
It is worth noting that the Ledao L60 uses 900V high voltage fast charging technology, while Model Y is 400V, so the charging efficiency is higher.
The biggest bright spot of the Ledao L60 lies in its price strategy.
The new car starts at 206000 yuan, which is 43000 yuan cheaper than Tesla Model Y.
If you choose BaaS battery rental mode, the threshold for buying a car will be further reduced to 149900 yuan.
This has not only greatly reduced the cost of buying cars for consumers, but also laid a solid foundation for Lulai Motor to open up the sinking market.
In addition, the Ledao L60 also has a strong power exchange network support, which has set up 304 available power stations nationwide and is expected to increase to more than 1000 by the end of this year.
This huge power exchange network not only enhances the car experience of users, but also adds an important weight to the market competitiveness of Ledao L60.
However, the Ledao L60’s BaaS battery rental model has also caused some controversy.
There is a view that the rental mode seems to reduce the cost of buying a car, but it actually increases the cost of long-term use.
For example, taking the purchase of batteries five years later as an example, referring to the ET5T electricity rental scheme, it is equivalent to carrying a loan with an annual interest rate of 4-5%, which is not as cost-effective as a direct loan.
In addition, there are also different views on the preservation of the value of trams.
Some people think that the battery of a streetcar is like the engine of an oil car, and the tram without battery has little value, but others think that the decline of battery life is the main reason for the depreciation of the tram, and that it will be more valuable if there is no battery but it can be changed.
In response to these disputes, Ledao official customer service said that the BaaS subbuyout of the Lodao brand will be the same as that of the NIO brand, which can be bought out after a year, and the rent can be deducted.
The specific deductible amount and the calculation rules of the buyout amount shall be based on the subsequent release of the BaaS subbuyout policy.
On the whole, Ledao L60 has become a strong competitor of Tesla Model Y because of its excellent performance in space, power, battery life and very competitive price strategy.
However, if you want to really shake Tesla’s position, Ledao L60 still needs to continue to make efforts in terms of user experience, brand influence and so on.
In addition, it will take time to test whether Ledao L60 can stand out in the fierce market competition.
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