On the evening of July 25, Nezha Automobile announced that its X model will be launched simultaneously in Kuala Lumpur, Malaysia, and Bangkok, Thailand.
Officials said that it marks the comprehensive acceleration of Nezha Automobile’s globalization strategy in the Southeast Asian market.
Photo source: Nezha Automobile.
It is reported that in order to meet the expectations, car usage habits and regulatory requirements of users in Thailand, Brazil and other places, Nezha Automobile has made many localized adjustments to its export models.
Specifically, Nezha X is equipped with a smart driving assistance system and a smart cockpit that supports multiple languages.
It also provides rich online functions, including online music, online navigation and vehicle control through mobile APP, and supports OTA upgrades.
In addition, the entire Nezha X series comes standard with the 15.
6-inch largest smart central control screen in its class, which greatly improves the convenience and experience of drivers.
Since the launch of the “first year of going to sea” in 2022, Nezha Automobile has established smart ecosystems in Thailand, Indonesia, Malaysia and other ASEAN countries under the strategic guidance of “deeply cultivating ASEAN and seizing South America to develop the Middle East and Africa”.
Factory, and successfully entered the Latin American market.
Among them, in March this year, Nezha Automobile officially started large-scale production at its KD factory in Thailand.
in June, its factory in Indonesia officially started localized mass production.
It is reported that Indonesian electric vehicle manufacturer PTNETA Auto has officially launched localized production in the form of CKD at the PT Handal Indonesia Motor (HIM) plant in Bekasi, West Java.
, On June 26, Nezha Automobile’s first flagship store in Africa opened in Nebiro, the capital of Kenya.
This is the first store of the new car-building force in the African right-hand steering car market and the beginning of Nezha Automobile’s entry into the African market.
Regarding its future overseas plans, Nezha Automobile said that by 2025, it plans to enter 50 countries and open 500 stores, continuing to demonstrate the strong strength of the Nezha brand on the world stage, transforming from “China Nezha” to “World NETA”.
In addition, Nezha Automobile is also accelerating the enrichment of its offshore product system.
Among them, in Malaysia, Nezha Automobile will also increase investment, launch no less than three competitive products in the next two years, and accelerate the opening of channels to provide local users with more products and better services.
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