[TechWeb] News on May 24, according to Sina Technology, senior media person Chen Chaohua officially became the vice president of Nezha Automobile, responsible for brand communication and media relations.
, According to public information, senior media person Chen Chaohua has worked in many institutions or companies such as Southern Weekend, Southern Metropolis Daily, Sohu.
com, and 360 Company.
He has rich media resources and brand communication experience.
Due to the poor sales of Nezha Automobile in 2023, Nezha CEO Zhang Yong once publicly commented that “the communication method is old and there are good things that cannot be said.
” He personally served as the general manager of the marketing company, saying that “let the entire marketing system stand up.
, re-serve, and comprehensively improve marketing communication and user communication methods.
“, In March this year, Zhou Hongyi, the main investor in Nezha Automobile, publicly criticized Nezha Automobile in a live broadcast, asking Nezha executives to “learn from Xiaomi and learn more from Lei Jun.
” Zhang Yong responded by saying,”There is no shame in accepting Lao Zhou’s criticism and learning from Lei Jun in marketing!” The addition of senior media person Chen Chaohua will bring new brand vitality and communication strategies to Nezha Automobile.
In addition, Nezha Automobile has recently adjusted the organizational structure of relevant departments of product research and development.
Zhang Yong will concurrently serve as the general manager of the product research and development center and directly manage the product planning department of the product research and development center.
At the same time, Nezha Automobile CTO Dai Dali will assist in managing the product.
Daily work of the R & D center.
At present, this news has been officially confirmed by Nezha Automobile.
This also means that Zhang Yong will assume more important responsibilities in the field of product research and development of Nezha Automobile.
(Xiao Jian), return to the home page of First Electric Network>,.
