On July 20, BAIC Langu New Energy Technology Co., Ltd. (hereinafter referred to as BAIC Langu) issued a notice on the Shanghai Stock Exchange, saying that it had recently received a written resignation report from Chairman Liu Yu and manager Dai Kangwei.
Due to work reasons, Liu Yu will no longer hold the position of director and chairman of the 10th board of directors and chairman of the strategy committee of the board of directors, and will no longer hold any position in the company after resigning.
Dai Kangwei will no longer hold the position of manager of the company due to work reasons, the above resignation report will take effect from the date it is served on the board of directors.
At the same time, the 24th meeting of the 10th session of the Board of Directors of BAIC Langu, held on July 18, 2024, examined and passed the “bill on electing the chairman of the board”, “the bill on electing members of the strategic committee of the board of directors”, “the bill on nominating candidates for directors”, “the bill on appointing the manager of the company” and “the bill on appointing the deputy manager of the company”.
The board of directors agreed to elect Dai Kangwei as chairman.
At the same time, the board of directors agreed to appoint Zhang Guofu as the manager and Liu Guanqiao as the deputy manager of the company.
Tuyuan: BAIC New Energy, BAIC Blue Valley Chairman Dai Kangwei, so far, BAIC Blue Valley has formed a new management team of Chairman Dai Kangwei + General Manager Zhang Guofu + Deputy General Manager Liu Guanqiao.
The first big problem they need to face is how to lead BAIC Blue Valley out of the quagmire of losses.
According to BAIC Blue Valley’s half-year performance forecast for 2024, BAIC Blue Valley is expected to lose 2.
4 billion yuan to 2.
7 billion yuan in the first half of this year, with a trend of expanding year-on-year losses.
In this regard, BAIC Langu said that the performance loss is due to the intensification of the price war in the industry and the squeeze of profit margins.
second, the company continues to invest in technology research and development and brand building, affecting short-term performance.
This is the fourth year in a row that BAIC Blue Valley has been in a state of loss.
Financial data show that from 2020 to 2023, BAIC Blue Valley lost 6.
48 billion yuan, 5.
24 billion yuan, 5.
47 billion yuan and 5.
4 billion yuan respectively, with a cumulative loss of more than 22 billion yuan over four years.
According to KuaiBao, from 2020 to 2023, BAIC’s annual sales were 25900, 26100, 50200 and 92200 respectively.
In the first half of this year, BAIC’s sales were 28000, down 20.
4% from the same period last year.
Although BAIC Langu has a version of the polar fox Alpha S Hi equipped with Huawei Smart driver, its market performance is far from as hot as the world.
On the one hand, at the beginning of the cooperation, due to the insufficient supply of Huawei’s autopilot kit, the polar fox Alpha S Hi version directly changed into futures, which was complained by consumers.
on the other hand, Huawei was constantly optimizing its business model, and the original HI model could no longer meet the needs of the market.
On August 14 last year, Yu Chengdong, executive director of Huawei, officially announced that the cooperation between BAIC Langu and Huawei would be upgraded to smart car mode, followed by the news that the two sides would work together to build a luxury flagship car.
, Tuyuan: BAIC New Energy, Hengjie S9 was officially unveiled at this year’s Beijing Auto Show, followed by its official debut at Huawei stores on July 8, with a pre-sale price of 45-550000 yuan, which will go on sale in August.
The Hengjie S9 is a pure electric car, positioning Mercedes-Benz S-Class, BMW 7-Series 750Li and Audi A8L as luxury executive cars aimed at the high-end car market.
In appearance design, Hengjie S9 adopts hidden water-cut design for the first time, combined with pure flat side windows and frameless doors to achieve flat body and low wind resistance coefficient.
In terms of interior decoration, Hengjie S9 pioneered car rear zero-gravity seats, the first Xinghe scroll decoration board and other innovations.
Smart driving configurations include Huawei Qianwei ADS 3.
0, the latest Huawei Turing platform, HarmonyOS 4 intelligent cockpit system and other latest Huawei cool techs.
According to the Beijing New Energy vehicle Co., Ltd. Pure Electric passenger vehicle Project Environmental impact report released by BAIC Langu official website, in 2022, BAIC New Energy cooperated with Huawei to jointly develop C71KB-F01 products in line with the principle of “income sharing and risk sharing”.
Cooperative models by BAIC New Energy as the main body of enterprise access and product access, through smart car model into Huawei all-channel sales.
The C71KB-F01 product is the Hangjie S9, which was mass-produced in June 2024.
During the life cycle (5 years), Hengjie S9 sales are expected to total 480000 vehicles, and are expected to sell 60, 000, 120000, 120000, 96000 and 84000 vehicles respectively from 2024 to 2028.
In addition to the Huan Jie S9, the above report also reveals some information on the follow-up models-the second car WAGAN positioning C + class pure electric luxury station wagon (Wagon), maximizing the use of C71KB-F01 models, length, width, height / wheelbase, etc.
basically consistent.
the third product positioning B+ class SUV.
It is not difficult to speculate from such intensive product planning that BAIC Blue Valley is likely to become the next question.
With the strong support of Huawei, BAIC Blue Valley market performance is expected to achieve rapid development.
This is both an opportunity and a challenge for the newly formed new management team.
on the one hand, the world has well proved the strength of Huawei, BAIC Langu is very likely to turn losses into profits quickly on the express train of Huawei.
on the other hand, Huawei’s circle of friends is expanding rapidly, and if Huawei cannot devote most of its energy to the enjoyment world, BAIC Langu will fall into a passive position.
In this way, relying on Huawei to improve its status while working hard to develop its own brand product system is the main problem that the new management team needs to plan.
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