When talking about new energy, most people will mention BYD / Tesla because their sales are really one of the best, and some people will mention Wei Xiaoli and Xiaomi because of their high brand traffic and attention.
But to explore the trend of a market and industry, we need to start from a more objective underlying logic.
But when it comes to who is most likely to stand out in the new energy market next, the author thinks that Geely is the most likely, and the author is more optimistic about Geely.
According to sales data from April this year, of the 153000 monthly sales, new energy model sales reached 51000, up 75% from a year earlier, with a new energy penetration rate of 33.6%. In the first four months, Geely sold 629000 vehicles, an increase of 46.
9% over the same period last year, of which 196000 new energy vehicles were sold, up 120.
4% from the same period last year.
These growth figures have been significantly higher than those of several new energy car companies with high sales and flow mentioned at the beginning of the article and continue to lead the industry.
To know that the potential energy of the auto industry will continue, at least for now, Geely’s sales growth in all areas, placed in the current very cruel and inward car market, is enough to show that Geely is tough enough against the wind.
Of course, all these achievements and the next trend of Geely are the presentation of the results of strategic planning in the past, especially closely related to the long-term strategic determination of the enterprise.
Next, the landing of more new technologies, more competitive new products come one after another, the outside world will see a different auspicious.
Unlike other car brands Geely’s new energy track is comprehensively promoted by different brands and market segments and achieves a balanced layout of coordinated efforts from high-end to Volkswagen.
Why do you push so many brands, partially overlap and influence each other’s products, and don’t you hit yourself? ” In fact, Geely’s multi-brand strategy in the field of new energy was not understood by the outside world a long time ago.
Of course, Li Shufu, chairman of Geely, has also said that if our strategies are understood by people, then this must not be a new model, not innovation.
Facts have proved that Li Shufu’s strategy is a very correct choice.
Because the brand of new energy is different from the fuel car, there is a big gap between the channels and consumers, the way of user communication and the logic behind it.
And the new energy brands with different positioning and prices are also quite different, so the layout of multi-brands has become the mainstream choice of the new energy market.
Including the new power brands have also invested in the multi-brand track, looking forward to using the power of matrix to deal with diversified consumption.
Looking at the current new energy market, except for Tesla, who is not multi-brand, from BYD to Chang’an, those who rank high in the new energy market are multi-brand, diversified and multi-channel market layout.
For example, Geely has high-end luxury extreme krypton, high-end brand Lecker New Energy, Geely Galaxy mid-and high-end new energy series and fashionable Volkswagen pure electricity geometry.
With the continuous improvement of new energy penetration, the coordination of Geely these sub-sections has laid a solid foundation for Geely Automobile Group to maintain a substantial increase in new energy.
Monthly delivery of polar krypton reached 16000 in April, and monthly delivery of polar krypton hit a record high after the launch of polar krypton 007 and the new polar krypton 001, up 99 per cent from a year earlier.
From January to April, the delivery volume of polar krypton reached 49000, an increase of 111% over the same period last year.
It has obviously outperformed domestic new energy brands such as Lulai and Xiaopeng, which specialize in pure electricity, and its strength is not to be underestimated.
It is worth mentioning that up to now, the total delivery of polar krypton brand has exceeded 240000, setting a new brand delivery record, becoming the sales champion of more than 200000 Chinese pure electricity brands in 2024, and in Ningbo, Hangzhou and other 138cities.
the sales of polar krypton have exceeded Tesla, which is enough to see that this new power brand, which has only been incubated by Geely for 3 years, has achieved catching up from behind with full stamina.
With the continuous output of polar krypton 001 + polar krypton 007 in the pure electricity market of 200000 ~ 300000 yuan, coupled with the fierce attack of polar krypton 009 and extreme krypton 009 brilliant in the field of luxury pure electricity MPV, and based on the vast-M structure, extreme krypton MIX has been praised and expected by the industry and the market, and polar krypton is about to successfully land on the New York Stock Exchange, the future road of polar krypton brand is full of infinite imagination.
The other main force is Lecker, which sold 18000 vehicles in April.
As one of the few Chinese brands to successfully occupy the high-end brand, Lectra relies on EM-P super range hybrid, so that its expansion in new energy has also made significant progress.
As a number of EM-P models such as Lecker 08, LinkedIn 09 and LinkedIn 06 enter the hybrid market, the proportion of sales of new energy products has exceeded 50%.
In particular, Lecker 08 EM-P has become the sales pillar of the brand, ranking at the top of the medium-sized mixed SUV market segment.
Next, Lectra 07 EM-P will be listed on the market, and Lectra 08 will build a hybrid twin star of sedan + SUV to enter the most mainstream 200000 yuan class B car market.
Since the pre-sale of the Beijing auto show, the cumulative order of the car has exceeded 1000.
The result of the strong product power advantage has been obvious to all.
Lecker 07 will become another core force in the growth of LinkedIn sales.
The mid-and high-end new energy series Geely Galaxy sold 12700 vehicles in April which should be regarded as a new force in the expansion of the Geely brand in the new energy track.
Overall, this series is also the fastest delivery of 100000 new energy series products, has formed a “pure electricity + electric mixer, car + SUV” perfect product layout, Galaxy L6, Galaxy L7, Galaxy E8 products have become their respective market segments of the Top3.
Of course Geely Galaxy is also adjusting its strategy according to market conditions such as the previous Longteng version and the price storm that opened at the end of April with a time limit to a high drop of 25000 yuan to achieve the popularization of high-value products accelerate the replacement of hybrid fuel vehicles and lead Chinese cars into a new era of high-standard hybrid energy in the hybrid era.
In addition, the upcoming Geely Galaxy E5 will also become the new benchmark of household intelligent pure electric SUV with the standard of the new three good SUV in the new energy era.
Geely did not give up in the Pratt-Whitney new energy market.
Geometry sold 12600 cars in April.
Its core product, Geely Panda Family, has launched the panda mini, the panda knight, and the panda kardine, which focuses on commuting, short excursions, and urban fashion.
Meet the personalized needs of users, expand the new scene of urban travel, and lead the urban trend to play with the new fashion.
at present, the total sales of the family has exceeded 140000, ranking firmly in the top three of the mini-tram market segment.
Seeking progress in stability, technology + the potential energy of the system, through multi-market segments, multi-product layout and multi-matrix, layout in electric, hybrid and other markets, Geely has been quite sound in the new energy market.
From the monthly domestic new energy sales list, Geely New Energy has been among the top three, achieving an all-round lead in the new energy era.
However, under the internal volume, enterprises pursue not only sales volume and market share, but also a stronger and healthier system.
Just as many people ridiculed Toyota’s new energy for pulling hips, but these days it has reported the highest profits among global car companies, and more than the combined profits of all listed car companies in China.
As a Geely to learn and catch up with Toyota, seeking progress in the midst of stability is also its pursuit.
Therefore, compared with the lossmaking new power, Geely’s pace is quite steady.
Especially in fuel vehicles, this market, which accounts for about 70% of the market, occupies a very important position, no matter the support of users and base, or the support of revenue and profit.
In view of this, Geely’s advantage in fuel vehicles is gradually expanding.
In April, sales of China Star’s high-end series reached 34400, an increase of 66% over the same period last year, and the cumulative sales of the series have exceeded 1 million, strengthening the new value of Chinese brands in the field of fuel vehicles.
Among them, Xingyue L sold 17600 vehicles in April, winning the first Chinese brand of fuel SUV sales with a 5.
3% market share (domestic retail terminal data, excluding imports), and ranked first in all-brand sales of A-grade fuel SUV in the first two weeks of April, reshaping the SUV market.
Since the listing of Xingyue L, its cumulative sales have exceeded 430000 vehicles, with the highest monthly sales exceeding 20, 000 vehicles.
High value has been highly recognized by the market and users, and it has become a veritable “fuel SUV subverter”.
Xingrui sold 14300 vehicles in April, an increase of about 102% over the same period last year.
With a market share of 5.
54%, Xingrui won the first place in China’s fuel car sales (domestic retail terminal data, excluding imports), pressing Lang Yi, Suiteng, Xuanyi, and subverting the sedan sedan market.
Xingrui listed so far the cumulative sales exceeded 450000, has been fully cut into the mainstream joint venture sedan sedan subdivision territory.
The analysis of the reasons for the hot sales of Chinese stars is nothing more than the experience of high-quality and high-value products brought about by technical strength.
For example, the CMA global luxury architecture gives Chinese stars the ultimate safety performance and leading joint venture mechanical quality, and the standard first-line luxury brand.
it also has safety strength such as design safety, intelligent security, stable safety and health safety, leading the same level in an all-round way And the super intelligent CMA factory lays the manufacturing foundation, technical foundation and quality foundation for the high value of China Star.
Today’s inner market is to adhere to the offensive and defensive way as Geely does, fuel vehicles defend the base and profits, and new energy attacks the future trend and direction.
For Geely, the strength of the attack is not low at all.
Thanks to the huge new energy and intelligent technology system, it has laid the foundation for the rapid growth of Geely new energy products.
Since Geely released the “Intelligent Geely 2025” strategy in 2021, it has been proposed to realize the full stack self-research of the core technology of intelligent vehicles, from the improvement of the three electricity technology and energy supplement system to the mass production of self-developed chips and operating systems, as well as satellite interconnection and the landing of the AI model.
However, in the face of a more complex and diversified market competition pattern, Geely must promote the continuous iteration and evolution of technology under the strong technology and system.
At this year’s Beijing Auto Show, all those without technology are engaged in traffic flow, while Geely insisted on taking technology as the forerunner and released a series of major technological breakthroughs.
For example, Geely, which has tasted the architectural forces such as CMA and SEA, has released the GEA global intelligent new energy architecture, as well as the AI digital chassis and the new generation of Aegis battery safety system, which will further enhance Geely’s performance in terms of car-building efficiency and user experience.
In view of the competition of new energy, three electricity technology has become the core competitive advantage, so 11-in-1 intelligent electric drive, which takes the lead in energy consumption, volume and efficiency, will become the killer mace of Geely electric vehicles in the future.
wheel-side electric drive and 800V 450kW super electric drive will raise the upper limit of Geely driving technology.
The fully self-developed Aegis short knife battery, mixed with the new generation of Raytheon Electric, which is full of fuel and consumes as little as 2L of electricity, will become a magic weapon for Geely New Energy to establish a stronger competitive advantage.
As for the intelligent field in which the industry competes for new territory Geely has also opened a new journey with its ecological advantage Galaxy AI digital genie, FlymeSound “borderless Voice” AI intelligent audio, AI smart seats, Geely future travel constellation satellite communications, Antola cockpit and other self-developed chip families, urban NOA, intelligent parking, Meizu 21 series AI mobile phones, smart bracelets, drones, AR glasses, holographic projection, laser projection and other AI intelligent interactions will enable a new experience of smart cars and consumption.
It is not difficult to find that Geely, which blossoms in an all-round way in technology and products, and adheres to the development idea of “new energy, intelligence, and high value”, has shown full confidence and confidence on the track of building intelligent boutique cars for users.
the result must also be full of hope.
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