Whether it is the dispute over the normalization of the price war, or the endless emergence of product configurations by car companies, or the successive construction of cars with different cross-circle capital, we are always keen to witness the hot and prosperous Chinese automobile market.
In the development of the car market under the influence of many keywords, there are signs that the overall evolution towards the direction of new energy can be followed.
They occur in the changes of car, SUV, MPV and other market segments, they occur in the scuffle between new energy vehicles and fuel vehicles, and they take place in the handshake between the two ages, thus blowing the wind of the times to every corner of the car market.
Even the MPV market, which has a lower market share than cars and SUV, is ruined by the wind of new energy.
With the change of the city head of MPV and the strong entry of Chinese brands, two major events took place in the MPV market last year.
First, the Buick GL8 lost the champion of sales, and second, a number of independent brands pouring into the high-end new energy MPV track landed related models, shaking the original market pattern of MPV.
First of all, the Buick GL8, once an evergreen tree in the MPV market and one of the synonymous models in this market, lost its former graceful demeanor of “sweeping the surrounding dwarf mountains”.
Under the background of this new energy car singing “protagonist”, it was selected under the eyes of the tiger of the independent MPV, ranking second on the list of MPV sales that year.
Not only Buick GL8, but also the traditional MPV pattern has changed the Great Banner in the face of the prevalence of new energy.
Including a number of traditional joint ventures MPV began to fall behind in the new era of competition, losing the former elegant demeanor brought by the first-mover advantage.
By contrast, more and more independent brand MPV models are on the annual sales list.
Including the fact that Buick GL8 lost its title and the traditional joint venture MPV left behind constantly, we can see that they are not only a failure in sales, but also like the end of an era.
Because with the Buick GL8 falling, another major event in the MPV market is that a number of independent brands have rushed into the high-end new energy MPV market.
Such as Lantu dreamer, Xiaopeng X9, polar krypton 009, Tengli D9 and so on have landed, breaking the original MPV market pattern.
Independent brands use advanced technology, profound market understanding and diverse product concepts to knock on the door of independent high-end MPV with new energy as an opportunity.
Of course, taking advantage of new energy, there is also a gap between the pure electricity route and the mixed route in the yellow sand of the MPV market.
According to the terminal sales data, the current sales proportion of pure electric and plug-in route models in the new energy MPV market is 1:5, therefore, in connection with the failure of the fuel Buick GL8 and the major car companies have set foot in the mixed MPV market, coupled with the fact that the pure electric MPV is difficult to block one side, they all seem to be silently saying that the best solution of the current MPV circuit is the plug-in hybrid route.
Therefore, in the face of the continuous efforts of major brands to the MPV market, even Buick GL8, which is an established model, has to decide to launch plug-in hybrid models this year to prepare for the changing and expanding MPV market.
As Buick GL8 introduces new energy models, the mainstream MPV market accelerates into the new energy era at the same time.
However, when the competition is anchored under the framework of new energy, not all the best-selling models under the traditional technology route can win the hearts of consumers, not all of them can be recognized by the market, and there are plenty of people who stumble on the road of transformation.
In other words, the Buick GL8 may not be a great success by relying solely on the rapid introduction of new energy models such as oil to electricity.
Therefore, facing the opportunity of the era of new energy in the MPV market and the uncertain future of the transformation of traditional models, it has given many enterprises committed to the new energy MPV track an opportunity.
Lantu dreamer is one of the most typical and influential models.
As one of the earliest plug-in MPV in China, the Lantu Dreamer, created by the ingenuity of Lantu’s exclusive new energy car-building platform ESSA, has been on the market since May 7, 2022, which is earlier than most of the MPV.
During this period, there is also a big iteration, which makes it gradually become a high-end technology-led model mixed with MPV.
In December, its monthly sales successfully surpassed that of Buick GL8.
It is obvious that the success of Lantu dreamer PHEV is due to its own excellent production power, and the catch-up in sales only further magnifies the advantages of Lantu dreamer itself, allowing more consumers to identify themselves.
Multi-dimensional leadership, product strength is the strength, from the exclusive new energy car-building platform to the actual car experience, Lantu Dreamer PHEV product power leadership is multi-dimensional.
Taking the exclusive new energy car-building platform as a point of view, it has defeated many “oil-to-electricity platform” enterprises.
Even the players who ruled the previous era may be defeated in the new energy transformation because of the lack of the advantage of exclusive car-building platform.
In addition, the outstanding endurance ability of PHEV, the dreamer of Lantu, is also the core competitiveness that distinguishes and leads many models.
We all know that despite the continuous development of battery technology, consumer anxiety about the mileage of new energy vehicles still exists.
When buying new energy vehicles, many consumers will first consider the mileage anxiety and car cost caused by driving range.
While the dreamer PHEV comes with a 43kWh battery as standard, and the CLTC has a pure electric mileage of 236km, the ultra-long battery life is comparable to that of some pure electric models.
Therefore, in daily use, it is more than enough for consumers to drive it as a pure tram.
According to the daily commuter 40km on weekdays, users can commute five working days a week on a single charge, which perfectly solves the mileage anxiety problem in most car scenarios.
When it comes to long-distance trips, dreamer PHEV also has the “afterhand” of the engine.
The comprehensive mileage of the vehicle can reach 1231km, even if it is a cross-city trip.
Full of oil and electricity can be from Wuhan to Shenzhen, one-way does not need to replenish energy, so that users can travel long distances without worry.
This kind of contestant, who covers everything from long distances to daily commutes, has naturally become an important choice for consumers with mileage anxiety and car cost considerations.
In contrast, many traditional MPV still do not solve the battery life problem in the process of new energy transformation, and its smaller battery pack, lower energy density and battery safety problems still exist.
At the same time, the new Lantu dreamer PHEV has both fast and slow charging modes, which can be charged from 20% to 80% in 30 minutes in fast charging mode, with a direct and efficient charging rate, which further ensures the car experience.
Of course the endurance advantage of the dreamer PHEV is also the advantage of plug-in hybrid MPV over fuel and pure electric models.
Because the advantage of plug-in hybrid MPV is that it has a fuel engine, it can use fuel when the battery runs out, and it has better flexibility, which is more easily accepted by traditional fuel vehicle users.
This is not only an opportunity for Lantu dreamer PHEV, but also an opportunity for more MPV models to be mixed in the future.
In addition to the advantage of endurance, the power of Lantu dreamer PHEV has also reached the strongest electric drive in the same class.
Lantu Dreamer PHEV is equipped with Lanhai power brand-new hybrid engine, CLTC 100 km feed fuel consumption of 5.
36L, 45.
18% engine thermal efficiency to achieve the first in the industry.
These achieve the first hard power of the same class, raising its performance to the level of millions of cars and SUV.
In addition to the lowest feed fuel consumption of the same class and the longest pure electric flight, the Lantu dreamer PHEV has also achieved the two best of the same level, the only standard four-wheel drive of the same class and the only Chinese new energy MPV C-NCAP five-star safety certification of the same class, which ensures its strength recognition in handling and safety, which is a rare achievement of the new energy MPV.
Take safety for example Lantu dreamer PHEV has an ultra-high strength rigid body of the same class.
Its car body uses high-strength steel + aluminum alloy accounted for 79%, strength 1000MPa more than hot-formed steel accounted for 23.
6%, vehicle torsional stiffness (with battery pack) 35400N / deg, you should know that this strength is more than three times that of the traditional luxury MPV! Not only that, Lantu dreamer PHEV has only one million air suspension + CDC with magic carpet function in the same class, which is a predictable magic carpet function, which can realize suspension soft and hard active intelligent adjustment, allowing luxury and practicality to coexist.
In addition, the new car also has the only full-system standard front double fork arm + rear five-link all-aluminum chassis to provide better vehicle lateral support and driving control experience.
The all-standard four-wheel drive system allows the new car to intelligently and dynamically adjust its four-wheel drive at 0-100%, so that each wheel can play a greater value.
With their blessing, driving is no longer a reason for fatigue.
The embodiment of this sense of luxury and practicality is also another place where Lantu dreamer PHEV is better than pure electric MPV.
After all, one of the disadvantages of pure electric MPV is that it has higher battery cost, which leads to higher price.
Therefore, the cost threshold limits the layout of pure electric MPV, often the price up to 300000 yuan-400000 yuan models, the configuration is still not enough to see, if you want to achieve the same price range mixed model configuration, the price must be added to more than 400,000 yuan to have the power of the first world war.
It is precisely because of the many advantages of the plug-in MPV over the pure electric line that we can see that in the current sales of the new energy MPV, the plug-in MPV is more than 5 times that of the pure electric MPV.
The vast world that exists in the mixed route gives PHEV, the dreamer of Lantu, a chance to make a big difference.
This is not only an opportunity for Lantu dreamers, but also an opportunity for independent MPV to become high-end, but also an opportunity for the MPV market to face the future.
Including Lantu Dreamers, many independent brands take advantage of the east wind of new energy to beat the drums of counter-attacks on joint ventures, and a number of excellent enterprises have completed changing lanes to overtake and lift the prosperity of the car market.
their respective products ushered in the peak of trouble.
The opportunity of this era and its own choice also occur in the MPV market.
In front of the domestic new energy luxury MPV with advanced electrification and intelligent experience, the dominating power of traditional powerful models is declining, and even some have become gradually marginalized and abandoned by the times.
Even if Buick GL8, which once made a lot of achievements, launched a hybrid version, it is not guaranteed to be a great success, not to mention other products that have been reduced to followers, lagging behind the domestic MPV in all aspects of product technical strength, and its product attributes can no longer make consumers feel a sense of achievement, so how can we talk about competition? How can we talk about the future? It can even be said that China’s luxury new energy MPV has become a benchmark and leader in the industry, and the history of joint venture dominance is gone forever.
MPV, represented by Lantu dreamer PHEV, is smelling the right time and becoming the innovator of the new era.
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