“the Chinese market is one of the important pillars of Mercedes-Benz Group’s global strategy and an important driving force for our electrified transformation and scientific and technological innovation.
” Recently, Ola K ä llenius, chairman of the board of Mercedes-Benz Group AG, who has begun his fourth visit to China this year, said about the significance of the Chinese market to Mercedes-Benz.
He also said: “We will continue to adhere to the original intention of ‘developing in China and making progress with China’ and share long-term development opportunities with Chinese partners.
” As the head of an automobile giant, compared with the CEO of some other car brands, Kang Linsong’s visit to China this year is really unexpected, reflecting the importance and support of Mercedes-Benz to the Chinese market.
But in contrast, the Chinese market is undergoing tremendous changes, and electrification and intelligence bring severe tests to all car companies.
The torrent of the times is rolling forward.
When electric power provides a hotbed for Tesla and Wei Xiaoli to grow upward, everyone seems to be waiting for traditional luxury brands like BBA to “fall off the altar” in the transformation.
But in fact, for a luxury brand that has experienced 138 years of ups and downs, Mercedes-Benz is using its own actions to show the world the iron law of “the strong are always strong”.
On September 4, Mercedes-Benz announced plans to jointly invest more than 14 billion yuan with Chinese partners in China to further enrich the lineup of localized products for passenger cars and light commercial vehicles.
Through these investments in China, Mercedes-Benz will inject new momentum into the development of new productivity and industrial clusters in Beijing, Fuzhou and surrounding areas.
Gas and electricity double line, a number of exclusive models will be put into production, and then Mercedes-Benz will bring a number of blockbuster models in the Chinese market, three of which will be revealed this time.
They are China’s exclusive new pure electric long wheelbase CLA model, long wheelbase GLE SUV new model, and new luxury pure electric MPV based on VAN.
EA platform.
During the critical period of electrification transformation, Beijing Mercedes-Benz, a joint venture between Mercedes-Benz and BAIC, will produce new models on the new Mercedes-Benz modular architecture (MMA) platform, including the new pure electric long wheelbase CLA model tailor-made for Chinese customers, which will make a strong contribution to Mercedes-Benz’s electric development.
The technical level of the new model on the MMA platform can be seen from the Mercedes-Benz CLA concept car on display last year.
The CLA-class concept car features an efficient 800V electrical architecture and a leading two-gear gearbox in the same class, with a range of 400km in 15 minutes and excellent energy efficiency of 12 kWh / 100km.
In addition to the passenger car market, in the field of light commercial vehicles, the 4 billion yuan jointly invested by Mercedes-Benz and Chinese partners will partially support Fujian Mercedes-Benz in the production of a new luxury pure electric MPV based on the VAN.
EA platform.
For a long time, China has been an important market for Mercedes-Benz light commercial vehicle business.
V-class MPV and Weiting have won a wide range of customers from family users to business elites.
In the future, the production of the new pure electric MPV on the VAN.
EA platform will further enrich Mercedes-Benz’s lineup of new energy models in China and accelerate the electrification of light commercial vehicle business.
In the fuel car market, it is worth mentioning that another focus of Mercedes-Benz’s investment will be on the local R & D and production of China’s exclusive long-wheelbase GLE SUV model.
Considering that the GLE SUV model has been favored by Chinese customers since its introduction to China, while its old rival BMW X5 has been made in China, the launch of the long-wheelbase GLE SUV will bring a new luxury experience to Chinese customers.
From the launch of the first Chinese exclusive long-wheelbase E-class car in 2010, to the GLK class of the first domestic SUV model in 2011, and then to the electric model, there are now 11 domestically produced Mercedes-Benz models.
Including 6 SUV models, the addition of long wheelbase GLE SUV will further enrich the lineup of local SUV products.
For the future, Mercedes-Benz will practice the concept of “gas and electricity”, and these models are the best examples.
More importantly, regardless of oil and electricity, Mercedes-Benz will maintain consistent standards and ideas, so behind every trigeminal star product, you can find that kind of consistent persistence.
According to the standard, tree benchmarking, the launch of new models has put forward higher requirements for the “smart building” systems of Beijing Mercedes-Benz and Fujian Mercedes-Benz, which also makes Mercedes-Benz think new about how to set up industry benchmarking.
In the manufacturing process, the two localized enterprises have adopted industry-leading technology and strictly followed Mercedes-Benz’s unified global quality standards.
In fact, since its establishment 19 years ago, Beijing Mercedes-Benz has been committed to the full implementation of digital production and introduced the Mercedes-Benz passenger car production and Operation system (MO360), which has significantly improved the level of intelligent management in all aspects from logistics to production, quality control and technical maintenance.
At the same time, Fujian Mercedes-Benz has also made great efforts in technological innovation, striving to closely combine China’s “intelligent manufacturing” with local research and development, not only in the fields of vehicle introduction, technology transfer, talent training and intelligent manufacturing, but also in the management system and quality certification, and established a perfect quality control system.
In order to create the most desirable car, in addition to the manufacturing side, Mercedes-Benz is also investing in research and development.
Mercedes-Benz’s R & D in China began in 2005 and has developed into the most comprehensive R & D network outside Germany, with more than 2000 R & D experts.
In recent years, Mercedes-Benz has continuously increased its R & D investment in China, totaling 10.
5 billion yuan in the past five years.
In April this year, with the opening of the new building of the Shanghai R & D Center, Mercedes-Benz China R & D officially entered a new stage of “leading the global trend with Chinese innovation”.
The Chinese R & D team is playing a leading role in more and more global R & D projects.
For example, the global next-generation back-row entertainment system is developed by the Chinese R & D team, and its software development takes only 18 months.
Relying on Mercedes-Benz’s first commercial vehicle R & D center outside Germany and a strong local team, Fujian Mercedes-Benz is deeply engaged in the research and development of product design, parts development, vehicle integration, testing and certification and other functional modules.
People often say that to buy a Mercedes-Benz is to buy a Mercedes-Benz.
In fact, this sentence is only half true.
Consumers choose Mercedes-Benz, in fact, it is the recognition of the “Mercedes-Benz standard”.
For a long time, Mercedes-Benz has been committed to creating a series of capabilities with its excellent craftsmanship and stringent standards in terms of production and research and development.
High-quality products that can set industry benchmarks.
, After entering the era of electrification and digitalization, Mercedes-Benz continues to set industry benchmarks in the fields of safety, quality, comfort, design, intelligence, etc.
For example, in the field of smart driving, Mercedes-Benz has always adhered to “safety first” and carried out adequate field road tests and a large number of simulation tests in China to comprehensively consider the safety of drivers, passengers and road traffic participants, and bring more peace of mind to users.
, From this point of view, the story of China belonging to Mercedes-Benz will be written more wonderfully.
There is reason to believe that as China further expands its high-level opening up to the outside world, Mercedes-Benz will give full play to its pioneering advantages in the industry, join hands with Chinese partners, contribute to the development of China’s automobile industry and modernization, and open a new chapter in development and transformation.
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