From Meizu mobile phone, to Meizu DreamCar, and then to Meizu All in AI, after Geely was included in the bag, Meizu’s “Huadian” suddenly increased.
From the point of view of the automobile industry, the strong attack of Meizu Flyme Auto has made up for Geely’s shortcomings and gained unanimous praise.
, especially under the market situation of “cross-border car building”, the rapid development of Meizu automobile business and the gimmick of Meizu DreamCar can be said to have earned enough attention.
However, whether it is to “stop traditional smartphones” or “All in AI”, people are a little confused about Meizu’s future development strategy.
Not to mention the suspicion of “rubbing hot spots”, Meizu’s auto business here is in the midst of a “fierce battle”, and the “backyard” has suddenly taken a big strategic turn, somewhat fragmented.
And this sense of fragmentation, with the changes at the top of the company, began to show another meaning.
A few days ago there was news that Meizu had changed its coach former CEO Shen Ziyu stepped down and Su Jing took over and at the same time the legal person of Hubei Xingji Meizu Technology Co. Ltd. was also changed from Shen Ziyu to Su Jing.
Women do not give way to eyebrows.
Judging from Su Jing’s past career, she has strong qualifications.
Last year, Su Jing ranked on the future list of China’s most influential business women in 2023 with her status as co-founder of StarCraft Meizu.
Specifically, Su Jing served as secretary of the board of directors and vice president of the CNPC League of Nations Fund, executive director of the National New Technology Fund, managing director of the National Venture Capital Fund, and member of the Investment Committee of the new generation information technology group.
During her tenure, Su Jing completed the introduction of 36.
3 billion yuan of external investment in the western section of the third line of the west-east natural gas transmission line, the first and second line of the west-east natural gas transmission line, and more than 8 billion yuan in investment projects such as Funeng technology, long-term lithium science and hero entertainment.
With such a glamorous resume and such a strong ability to prepare funds, at this moment, the deep meaning of Su Jing as CEO of Interstellar Meizu is like the heart of Sima Zhao-raising funds to promote the listing of Interstellar Meizu.
Meizu DreamCar, what should I do? “can look forward to it”, insiders revealed that Meizu is still worth looking forward to, but the relevant details of DreamCar has not been “leaked” at all.
Maybe no news is the best news.
As mentioned earlier, Meizu’s auto business is just getting back on track, and both Lecker 08 and Lecker 07, which has just been launched, are going through the harshest test in today’s auto market.
But everyone knows that Leck 08 and Leck 07 are not the upper limits of Meizu.
First of all, it must be admitted that Meizu is no longer just the Meizu that used to specialize in mobile phones.
Now with the prefix of “Star Age”, it has more possibilities.
Specifically, Xinji Meizu now has a number of services, including: Meizu mobile phone, MYVU, Polar, Unbounded OS, Unbounded Intelligence Open platform and so on.
What we often call Flyme Auto is classified as an open platform of unbounded OS and unbounded Wisdom.
Since its inception, Star Meizu Group has established three business development curves of “mobile phone + XR + smart car”.
” With regard to the existing overall business of StarCraft Meizu, Shen Ziyu, former chairman and CEO of Starry Meizu Group, said at the 2023 Meizu autumn unbounded ecology conference.
Obviously mobile phone business XR business and smart car business are indispensable in order to promote the listing of StarCraft Meizu.
But what is puzzling is that as soon as the slogan of Meizu “All in AI” comes out, it seems to dig out a corner of the mobile phone business and set up another door.
AI has lived for so many years, and with the promotion of ChatGPT again, he has the opportunity to extend his “life”.
But the abrupt “All in AI” like Meizu is indeed something unexpected.
Making mobile phones to make money, or creating AI to make money, perhaps Meizu has calculated its own accounts, at least now the AI attribute, it is easier to get capital recognition.
So will the car business be affected? To be sure, both intelligent cockpit and intelligent driving are closely related to AI, and even Flyme Auto itself, there are a lot of AI elements.
So it is hard to say whether Meizu, which has been transformed, can still play the “car” card well.
At the end of the 2023 Meizu autumn unbounded ecology conference, Shen Ziyu officially announced that the Meizu brand will enter the car market.
The first Meizu car, code named MEIZU DreamCar MX, will be launched in the first quarter of 2024.
According to the DreamCar co-creation plan, the majority of charm friends can co-create a large number of personalized details such as car and clothing painting, interior color matching, Flyme Auto theme and so on.
In terms of specific product power, DreamCar MX adopts the manufacturing power of Geely, the vast structure of SEA, Flyme Auto, and the base of Yijiatong.
It can even be said that technology, supply chain, hardware and so on, basically can be used.
But now, the second quarter of 2024 has begun, Xiaomi car “like a wolf” in the car market, no movement of Meizu DreamCar, there is still a chance to “catch up from behind”? , Meizu car, not only a “lucky”, “our old rival Xiaomi car has joined the new battlefield of hand car interconnection, Meizu DreamCar MX will never be willing to be left behind.
” In fact, it is not difficult to see Huawei and Xiaomi building cars in Meizu.
However, the difference is that Meizu has Geely cars as backers, and there is no need to worry too much about vehicle manufacturing technology, parts supply chain and other aspects.
It is an exaggeration to say that Meizu, which is also a “cross-border car maker”, should act as a “vanguard” to “chase and besiege” Huawei and Xiaomi cars.
Of course from a business point of view there is no problem with how Meizu defines and designs the first car.
However, from a market point of view, the first Meizu car must be a collection of Geely, Meizu skills, in order to play a decisive effect, and even do not consider “profit” if necessary.
Oh, why? Because Meizu has another way.
It is not difficult to find that Meizu is gradually playing the role of “shoveling people” in the era of new energy cars.
In short, Meizu packaged a whole set of car-machine interconnection solutions and sold them to car companies.
Red Flag Mobile phone, Star Mobile phone, this is how it comes from.
The emergence of the boundless Zhixing platform makes Meizu more open.
And Meizu car building is no longer limited to the Geely car system, is constantly expanding outside the system.
But why let others recognize Meizu? Want to get people to thumbs up as soon as they mention it.
It also relies on practical technology.
Therefore, the demonstration effect of Meizu DreamCar this time is crucial.
It is reported that Geely Automobile’s next new models will be equipped with the Meizu Flyme Auto+ Ecatong + core chip system.
Galaxy E5 and Link07 are vivid examples.
Unfortunately, Gekrypton does not seem to have similar ideas.
Perhaps Geely Automobile’s internal “horse racing” has already had results.
But for Meizu, the new journey has just begun.
Whether it is its old rival Xiaomi Automobile or its big brother Huawei, Meizu faces unprecedented competitors and market situations.
The good news is that Meizu has taken a critical step.
The olive branch of FAW and Jixing has given Meizu a new reference for market expansion.
Moreover, there are still many automobile companies cooperating and are under negotiation.
In other words, in this era of new energy vehicles full of opportunities and challenges, it is not entirely impossible for Meizu to take advantage of the momentum and achieve surpassing Xiaomi in another sense.
But at the end of the article, I still want to raise the question again: How will Meizu Automobile build DreamCar? Will it be affected by recent changes? Will there be any updates?, The changes in high-level management and the divergent opinions of the news make people worry about Meizu Automobile.
Perhaps these questions will not be answered in the near future, but fortunately, everything is developing in a good and progressive direction.
Let’s wait and see how Meizu’s car builds will end.
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