Many foreign car companies adjust their electrification strategies

In 2021, at the United Nations Climate change Conference (United Nations Climate Change Conference) in Glasgow, Scotland, six major carmakers and 30 governments pledged to stop selling gasoline and diesel models by 2040.

However, in just three years, great changes have taken place.

If the prospect of rapid electrification was clear, it is now blurred.

While industry analysts and carmakers still believe that electric vehicles will eventually replace conventional fuel vehicles, slowing sales growth, high car prices and uncertainty in some markets have forced a number of carmakers to adjust their strategies.

General Motors, 2019, then Cadillac President Steve Carlisle once said, “by 2030, most (or even all) of Cadillac vehicles will be electric.

” But now the brand has become vague about its electric car plans.

In May, Cadillac Global Vice President John Roth pointed out that gasoline-powered cars will still exist after 2030 and will “coexist” with electric vehicles for several years.

Photo: general Motors, within GM, the brand that has changed is not just Cadillac.

In January, Mary Barra, GM’s chief executive, announced on an investor conference call that the company planned to “introduce plug-in hybrid technology into some models in the North American market”, running counter to GM’s “all-out” strategy of developing electric cars and shelving gasoline cars.

You know, the Chevrolet brand stopped producing Volt hybrid cars as early as 2019, and announced two years later that only electric cars would be sold by 2035.

In addition, GM has adjusted its production plans for existing models.

GM had previously forecast that it would produce 300000 electric vehicles for the whole of 2024, but lowered that forecast to a maximum of 250000 in June.

The production of electric cars at a US truck factory has also been delayed by six months, and the launch of Buick’s first electric model in the US, originally scheduled for launch this year, has not yet been set.

Delays in all of these efforts have affected a larger target of 1 million electric vehicles in North America by the end of 2025.

In mid-July, Bora said, “We will not achieve the target of 1 million vehicles for the time being because the market has not yet developed, but we will achieve it eventually.

” In April, Ford announced that it would postpone the release of some electric models.

For example, a three-row SUV, originally scheduled for 2025, has been postponed to 2027.

the next-generation pickup, code-named T3, originally scheduled for 2025, now looks set to make its debut in 2026.

Ford also transferred some of the production capacity originally planned for electric vehicles to other models.

The company announced on July 18 that its Canadian plant, which it had planned to use to make electric cars, would switch to gasoline-powered versions of its flagship F-Series pickup.

Ford, by contrast, is increasingly focused on hybrid cars and expects hybrid versions for all internal combustion engine models by 2030.

Last year, Bj ö rn Annwall, Volvo’s chief commercial officer, said that the carmaker would no longer “sell” models other than pure electric vehicles globally after 2030.

However, the “but” still happened.

In a conference call with investors in July, Jim Rowan, Volvo’s chief executive, said hybrids “build a solid bridge for our consumers who are not ready to be fully electrified” and that Volvo “will continue to invest in this product line”.

Volvo EX30.

Photo Source: Volvo, in addition, Volvo also faces delays in production plans for electric vehicles.

The company said tariffs imposed by President Joe Biden’s administration on Chinese imports forced the listing of Volvo EX30 in the United States to be postponed from 2024 to 2025.

The model was also plagued by software problems, so production was postponed to this year from 2023, which was originally planned.

Volkswagen, Thomas Sch ä fer, CEO of Volkswagen passenger cars, said in May that expanding the product lineup of plug-in hybrid models was a top priority.

Consumers “now want plug-in hybrids, including the Chinese and US markets,” says Sch ä fer.

However, it is unclear whether the focus on hybrids will affect Volkswagen’s goal of accounting for 80 per cent of electric vehicle sales in Europe and 55 per cent in North America by 2030.

Volkswagen also said it would invest about $65 billion in internal combustion engine technology from its Electric Utopia Development Fund (Electric Utopia Development Fund).

“the future is electric, but the past is not over,” Arno Antlitz, chief operating officer of Volkswagen Group, said in May.

In 2022, General Motors and Honda announced a partnership to start using GM’s Ultium EV platform to produce people-friendly electric cars in 2027.

However, the cooperation between the two sides has broken down.

Last October, Honda CEO Toshihiro Mibe said, “after a year of evaluation, we think this goal is difficult for the company.

” Despite the uncertainty of the partnership, Honda’s roadmap released in May showed that its goal of selling cars with zero emissions (pure electric and fuel cell vehicles) by 2040 had not changed.

Porsche, in 2022, Porsche said it planned to sell more than 80% of its new cars from pure electric models by 2030, but the brand is not very confident about that goal.

On July 22nd Porsche linked this goal to “market demand and the development of electric vehicles”.

In other words, Porsche will achieve 80% of its goal when the time is right.

“the transition to electric vehicles is taking longer than we thought five years ago,” the company said in a statement.

” Mercedes-Benz, 2021, Mercedes-Benz announced that it would sell only electric and hybrid cars after 2030 “if market conditions permit”.

But in February, the company said it expected only half of its sales to be electric or hybrid, saying that “customers and market conditions will determine the pace of the transition”.

Aston Martin, Aston Martin said in 2022 that his plan “by 2030″All core products of its GT sports car and SUV models will be fully electrified.

” The company had planned to start selling its first electric vehicle in 2025, but now its first electric vehicle will not be delivered until 2027.

, Photo source: Aston Martin, In April this year, Lawrence Stroll, executive chairman of Aston Martin, said,”We plan to launch electric vehicles by the end of 2025 and are ready, but it seems that electric vehicles are overhyped and for political or other reasons rather than consumer demand.

“, Stroll pointed out that there is “much greater demand” for plug-in hybrid vehicles, especially for carmakers such as Aston Martin, because consumers “want some electrification.

but still need the smell, feel and noise of sports cars.

” Renault, in 2022, Renault CEO Luca de Meo said that Renault “will achieve 100% electrification in Europe by 2030.

” But in July this year, Luca de Meo expressed doubts that this goal could be achieved.

“The fact is that even achieving the goal of 100% electric vehicles by 2035 is not on track.

“, This year, Renault plans to launch the Renault 5 small electric vehicle.

At present, the order volume for this model has reached 50,000.

Jaguar Land Rover, under the leadership of CEO Adrian Mardell, postponed some electric models for several months to adjust software and postponed the production of a gasoline model to cope with market changes.

, Jaguar plans to phase out current internal combustion engine models, and the F-Pace midsize SUV will be the only model in Jaguar’s current product lineup that continues to be produced.

Jaguar hopes to enter the high-end market starting next year and launch high-performance pure electric vehicles.

Jaguar Land Rover had planned to release six Land Rover electric vehicles by 2026, but in February this year, the company reduced its target to four.

According to plans, Land Rover will launch two electric vehicles in 2025.

Jaguar still plans to launch its first new generation of ultra-luxury electric vehicles in 2025 and hopes to launch a new electric vehicle every year until 2027.

, Bentley, Bentley has postponed the launch of its first electric car until 2027 as engineers work to fix software vulnerabilities and other technical issues.

, Bentley previously planned to become a pure electric vehicle brand by 2030, but now this goal has changed.

Adrian Hallmark, former CEO of the company, said Bentley will continue to launch gasoline models until 2033.

In addition, during this period, Bentley will also launch a hybrid version of its ultra-luxury sedan.

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