From 2023 to 2024, a word in China’s auto market disappears sadly, which is global car.
Now the golden sentence and marketing at the press conference have been replaced by “far ahead” or “the strongest in XX10,000”.
Of course, the art of marketing may not be true, and global cars will return when they disappear in marketing.
In the past, the other side of the global car was the special car.
At that time, the car companies that had the say would analyze and emphasize the global car separately in the press conference or other publicity channels.
, because if a car achieves high sales in China, Japan, Europe and the United States at the same time, it is equivalent to a very high certification of the vehicle’s advanced nature, safety, word-of-mouth, technology and other ratings.
The global car that has really been tested in the big market means being abused by IIHS, E-NCAP, C-NAP, J-NAP and other standards with different details at the same time, and get high marks.
In short, a real high achiever can face all kinds of tests and take his time.
Of course, real global cars used to be the exclusive property of multinational giants.
Now, with the rise of BYD, Chinese cars have also proved that domestic cars can rely not only on cheap and cost-effective, but also on strength.
The latest data show that BYD yuan PLUS (parameter | inquiry) has been listed with a cumulative global sales volume of 790000 + and 110 export countries and regions.
Best-selling in many countries, monthly sales of more than 30, 000 under the new normal, from the yuan PLUS, can verify China’s global cars, in the face of joint venture global cars, the real latest results.
According to the annual statistics, by the end of 2023, 22 months after the launch of meta-PLUS, the cumulative global sales of meta-PLUS exceeded 610000 vehicles.
, based on national statistics, except for the Chinese market, meta-PLUS took the lead in sales in Thailand, Israel, Singapore, Brazil, Sweden, Australia, New Zealand and other countries and regions.
, in the Chinese auto market, Yuan PLUS won the first place in sales of all SUV after 14 months on the market.
for the whole of 2023, Yuan PLUS sold more than 410000 vehicles for the whole year and more than 30, 000 for three months in a row in the fourth quarter.
In 2024, although the volume of the car market is still increasing, Geely, Changan and other car companies have followed up similar products in the 10-150000 yuan market segment, but its sales trend is still stable and high.
In the first half of 2024, the sales volume of Yuan PLUS ranked among the SUV full category TOP4 in China’s auto market.
Just this past August, Yuan PLUS sold more than 30, 000 vehicles.
According to customs data, BYD sold more than 242000 vehicles outside China in 2023, an increase of 336 percent, of which Yuan plus (ATTO 3) exceeded 100000.
in the European market, 12363 vehicles were sold in 2023.
, in other words, as the first A-level SUV of BYD’s e3.
0 platform, it has successfully achieved two goals: first, to become the market pioneer of the 100000-150000 yuan city SUV in China.
and second, to help BYD gain a firm foothold in the global market.
From a more subdivided market competition, we can see the true gold content of the relevant figures.
From 2017 to 2022, the market share of 100000-150000 yuan pure electric SUV continued to decline until Yuan PLUS began to pull back after listing, and continued to rise so far.
, China’s auto market, from 2023 to 2024, its new competitors in the market segment include Zero run C10 (panoramic car view) and C11, Ian Y, EAnn V, Nathan X, Deep Blue S7.
If you add a broad plug mix, the Geely Galaxy L7, Chery Fengyun T9 and BYD’s own DM-i related products will also be added to the list.
In the global market, its price of less than 40, 000 euros directly overlaps with Volkswagen ID.
3 in Europe, while in the American market, its main competitors are Volkswagen, GM, Toyota, Hyundai, Nissan and Honda.
Despite this, the volume figures are gratifying.
According to the Brazilian Automobile Dealers Federation, the sales of Chinese automakers’ new energy vehicles in Brazil have grown rapidly so far this year, reaching 48000 units from January to April.
BYD leads the pure electric car market, with a market share of 74.49%. Yuan PLUS is also a top player in the market.
In the final analysis, 
, which stands out in the competition, is related to the product power of Yuan plus.
In China’s auto market, blade batteries have obvious first-mover advantages in terms of safety, and consumers have a wide range of cognizance.
In addition, it can be seen from various car companies in the new energy technology competition that BYD has achieved first-mover advantages in terms of eight-in-one electric drive, motor, space, intelligence and other aspects.
The easy-to-understand language is that through a series of technical iterations in e3.
0, BYD took the lead in experiencing the largest test of household customers, first defeating Japanese and German joint venture fuel cars at the same price, and occupying the minds of users.
After that, in the face of a large number of similar Chinese car companies, they can rely on space, durability and other comprehensive technical strength to maintain their advantages.
Through a new round of technical iterations, such as the previously predicted second-generation blade battery, and the vehicle intelligence plan announced in 2024, the advantage will be opened again.
After the global test, the real product should look deeply, and the surface conclusion, as mentioned above, can get a deeper new answer from the perspective of technical segmentation.
Because of matching global consumer demand, passing global safety crash testing, etc.
, BYD’s engineering team will significantly increase the workload of KPI subitems to be considered when developing global cars.
Since it went to sea, it has passed the authoritative verification, which further proves the advanced nature of forward-looking research and development.
, for example, the safety part, E-NCAP concluded after the 2022 test that the BYD ATTO 3 frontal offset collision test is good, the driver and passengers are well protected, the full rigid barrier collision test is good, and all critical body areas of the driver and back seat dummies are well protected.
all critical body areas of child occupants are well protected For pedestrians on the road, the front hood protects the pedestrian’s head well.
In safety-assisted testing, ATTO 3’s AEB system can respond to pedestrians and cyclists, as well as to other vehicles.
After the Japanese Nikkei BP dismantled the related BYD models, it understood the e3.
0 platform and gave other test conclusions.
It mainly includes that the electric drive is highly integrated, that is, it has been improved.
The energy efficiency of the whole vehicle also frees up space, leaving it to the design and engineering team to give more play to driving performance, riding space, etc.
, an eight-in-one electric drive axle, greatly reduces the number of high-voltage cables and connectors.
In the end, while maintaining technological advancement, costs are greatly reduced.
The main reason is that high-voltage cables are mostly manual work, and the cable diameter is thick and hard, so it is difficult to operate.
Under the test, supervision and analysis of various segments around the world, Yuan PLUS’s global car quality has basically been tested to a very clear state.
,
, which won high scores in the safety test section, can achieve puncture tests, and the blade battery head does not fire or smoke.
During the first public observation event of blade batteries in Chongqing in 2020, BYD Fudi even announced that it could break through tradition and achieve the efficacy of structural parts to a certain extent, and was widely learned and used in the current market.
In addition, it is also related to the CTB technology integrated with the e3.
0 platform.
The high torsional rigidity of the vehicle above 40000N·m/° further improves safety.
In the dismantling of the Japanese media, the X-in-one electric drive and the wiring harness layout of the whole vehicle are the world’s leading verification of China’s new energy vehicle technology.
, in short, based on the starting point and positioning of a global car, BYD Yuan PLUS, like all famous cars since the car was born more than 140 years ago, has experienced a rise in strength under the global test.
The benefit is that BYD has learned and understood how to build cars around the world, and has also accumulated the next round of explosion through continuous learning, which will surely benefit Chinese car consumers.
Global experience, feedback on R & D and product definition, ultimately the most advantageous and affordable models will remain in the Chinese market.
If the advantages continue to develop, they will roll bigger and bigger like a snowball.
, Written at the end: Looking at the past 30 years of automobile development history, Toyota has brought the TNGA architecture after grasping global demand and global R & D capabilities and has taken advantage of it in all markets.
Moving forward, Volkswagen Group relied on MQB and MLB to fight the world.,.Today, BYD is copying this path and achieving corresponding good results.
Even because pure electric vehicles are relatively unfamiliar products, the pressure they face is far greater than that of fuel vehicles.
Under the new trends in the consumer market, new conclusions have also emerged.
For example, the market has shifted from favoring joint venture global vehicles to Chinese global vehicles.
In addition, the world is gradually recognizing that China’s global cars dominate market segments, even large markets.
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