Under the strategic opportunity provided by the new round of scientific and technological revolution and industrial reform, the automobile industry has reached the intelligent “second half”.
The whole vehicle parts are reshaped in the process of transformation and upgrading, which is inseparable from the support of many new materials.
Among them, magnetorheological technology is impressively listed.
Today, Yangzhou Dongsheng Auto parts Co., Ltd. (hereinafter referred to as “Dongsheng”) has made a layout in the field of intelligent suspension by virtue of its excellent strategic decision, which has accurately stepped on the tuyere of the magnetorheological market.
In retrospect, in Dongsheng’s narrative logic of innovation and development, talent is a key factor that can not be bypassed.
Fundamentally, talents are the first productive force for the development of enterprises, and the key to strengthening technological innovation lies in talents.
Therefore, in the coming 2024, Olivier Raynauld (Oliver Renault), the “Tarzan Beidou” in the field of magnetorheological technology, joined Dongsheng, which is a milestone in the course of enterprise development.
Photo: Dongsheng, Olivier Raynauld (Oliver Renault) is a highly respected and prestigious senior expert in the global automotive chassis magnetorheological active suspension system, as well as an expert in vehicle development, whose position in the magnetorheological industry is unshaken.
Galaxy learned that Liu Xu, chairman of Dongsheng, ran into Olivier Raynauld (Oliver Renault) at an European auto technology exchange.
The two men had an in-depth technical exchange at the scene, which resonated deeply.
It was by chance that Liu Xu was able to invite Olivier Raynauld (Oliver Renault) to join Dongsheng and serve as the chief scientist of magnetorheology.
After more than 20 years of development, Dongsheng has formed a heritage of attaching importance to, respecting and recruiting talents.
The R & D centers set up in Shanghai, Beijing and Chengdu have invited and attracted many top talents in the industry to join.
It can be said that the bond between Olivier Raynauld (Oliver Renault) and Dongsheng is both accidental and inevitable.
Nowadays, in the face of the situation that the magnetorheological suspension market is waiting to break out, there is no doubt that the entry of the industry “master” will help Dongsheng seize the magnetorheological market opportunity.
It is an honor and luck to join “Tai Dou”.
Since the birth of the first car in the world in 1886, in the course of a hundred years of automobile development, all automobile companies have taken “bringing extreme comfort and handling to consumers” as one of their goals.
It is worth noting that among the many factors affecting vehicle comfort and handling, the suspension system is very important.
In popular terms, the suspension system is like the legs of a car, connecting the wheels at the bottom and the body at the top, acting as a connecting link between the preceding and the following.
Nowadays, as intelligence has become the key to the competition of new energy vehicles, the magnetorheological suspension system with “magnetorheological fluid” as the core is the best vehicle vibration damping technology solution known to have the fastest response speed and can achieve mass production.
it plays an irreplaceable role in promoting the development of automobile industry.
Therefore, magnetorheological suspension is the focus of intelligent suspension research, which is favored by global automobile manufacturers.
Magnetorheological suspension is nothing new, it originated from the auto parts giant Delphi.
In 2002, Delphi completed the research and development of magnetorheological suspension and registered its trademark.
In the same year, the world’s first Cadillac STS with magnetorheological suspension was born.
Since Jingxi heavy Industry acquired some of Delphi’s assets in 2009, Jingxi heavy Industry still exists as a pioneer in the field of magnetorheological suspension.
the cars with magnetorheological suspension produced by other car companies have adopted the technology of Jingxi heavy Industry.
Only by understanding the research and development process of magnetorheological suspension technology, can we understand why the position of Olivier Raynauld (Oliver Renault) in the magnetorheological industry has not been shaken.
Since 2002, Delphi / Jingxi heavy Industry Magnetorheology has gone through four generations of development iterations, and Olivier Raynauld (Oliver Renault), as one of the main development engineers of the project, has participated in the development of the first-to fourth-generation magnetorheological semi-active damping systems.
As one of the directions of technological evolution, at present, domestic independent enterprises are actively seizing the market of magnetorheological suspension system.
Therefore, it is very meaningful for Olivier Raynauld (Oliver Renault) to join Dongsheng at this moment.
For Dongsheng, this is both an honor and a blessing.
Genesis learned that Olivier Raynauld (Oliver Renault) made a special trip from Paris to Chengdu to devote himself to the research and development of Dongsheng magnetorheological suspension system.
Predictably, the addition of this important role will help Dongsheng’s technical position in the field of magnetorheology.
Please climb another tall building.
Influence Dongsheng, “nourish all things quietly”, Dongsheng has been focused on independent innovation and exploring new development.
This requires not only a forward-looking strategic vision, but also continuous investment in scientific research and attention to talents.
Galaxy learned that the R & D centers set up by Dongsheng in Shanghai and Beijing have invested heavily and attracted many local scientific and technological talents to join.
Among them, at the beginning of its establishment, the Beijing R & D Center attracted a number of talents who were the first to engage in suspension research and development in China.
Dongsheng’s R & D center in Chengdu mainly focuses on the field of magnetorheological technology.
At present, Dongsheng has established provincial “enterprise technology center”, “engineering technology research center” and “engineering research center”.
It has “national postdoctoral research workstation”, “Jiangsu enterprise postgraduate workstation” and “Jiangsu postdoctoral practice base”.
It was approved as “National intellectual property advantage Enterprise” in 2022.
It is precisely because of attracting and gathering a large number of outstanding talents that the innovation and breakthrough of subversive technology can be realized.
Therefore, the addition of “Tai Dou” Olivier Raynauld (Oliver Renault) can not only stimulate the pace of magnetorheological technological innovation in Dongsheng, but also influence Dongsheng like “nourishing everything quietly” in practical work.
Genesis learned that Olivier Raynauld (Oliver Renault) has demonstrated its spirit and ability from multiple dimensions after coming to Dongsheng Chengdu R & D Center.
In terms of work attitude Olivier Raynauld (Oliver Renault) is full of a strong sense of responsibility for work.
As long as he is responsible for handling the things, he must do it himself, regardless of the size of the task, the degree of difficulty, strict control of every procedure.
For example, because “small things” such as changing tires involve balance problems, he will personally go to the 4s store to watch the workers meticulously measure the dynamic balance until it is perfect.
When the project or difficult situation, he will take the initiative to work overtime without complaint to ensure that the project is completed on time and with high quality.
This high sense of responsibility deeply affected the colleagues around me and became a positive spiritual motivation in the team.
Photo: Dongsheng, in terms of professional competence, the quality of Olivier Raynauld (Oliver Renault) is a “model”.
He pays attention to detail for every task he is responsible for, strives for perfection, and accomplishes it to a very high standard.
In addition, Olivier Raynauld (Oliver Renault) attaches great importance to teamwork.
He believes that if a project is to be completed, it must draw on collective wisdom, brainstorm, synthesize from all angles, and finally come up with the best solution.
Although the professional and technical ability in the industry is already at the level of “Taishan Beidou”, he is still good at listening to the opinions and suggestions of others and respecting the ideas of every member.
When the team has faced hardships and challenges, he will also actively organize team members to analyze problems and develop solutions, so that the team can overcome difficulties smoothly through effective communication and cooperation.
Photo: Dongsheng, it can be seen that in a short period of more than a month, the working attitude and professional ability of Olivier Raynauld (Oliver Renault) are bringing insightful influence to Dongsheng in many aspects, such as working atmosphere, professional technology, teamwork and so on.
Attach importance to talents, technological innovation is the background.
Since its establishment in 2001, Dongsheng has grown from a manual workshop with an annual output value of only more than 100,000 yuan to the world’s largest manufacturer of horizontal stabilizing rods for commercial vehicles.
In the past 20 years of hard work, innovation is not only the background, but also one of its major competitive advantages.
Galaxy learned that under the strategic layout, Dongsheng focused on the research, development, design, manufacture and sales of automotive fully active electronically controlled air suspension system (ECAS), which has filled the domestic gap, realized the independent production of core components such as magnetorheological fluid, and has the ability to supply the entire magnetorheological suspension system or separately.
In fact, magnetorheological suspension has been installed on mass production models since 2002, and its application in foreign countries has been relatively mature.
In China, due to the lack of early marketing efforts, the popularity is relatively low.
In recent years, with the rise of the wave of smart cars, this technology has gradually attracted market attention and become a new focus in the market competition.
Galaxy has learned that in China, especially from the second half of the year, many mainstream mainframe factories have established projects for magnetorheological shock absorbers.
Some people in the industry have even pointed out that 2025 will be the first year of China’s magnetorheological technology.
Galaxy learned that the structure of the magnetorheological suspension system independently developed by Dongsheng is simpler.
At present, there are 9 development projects in the bus field, including magnetorheological technology development of 9-12 m tour bus, covering many domestic bus factories.
In the RV application, the development project is aimed at a variety of models.
According to public reports, in April this year, Kech magnetorheological suspension system was successfully applied in the latest RV series of Yutong RV, which significantly improved its comfort, stability and safety.
Dongsheng is also expanding its territory for the broader passenger car market and even the passenger car retrofit market.
It is reported that a new brand of car building is communicating with Dongsheng for magnetorheological suspension.
In addition, a number of independent car companies and new energy vehicle brands are actively communicating with each other.
Photo: Dongsheng, nowadays, the fierce competition in the car market continues.
Magnetorheological suspension has been exclusive from Cadillac high-end models, slowly into the public view, and become one of the competitive points of car companies.
It can be predicted that more consumers will enjoy the comfort and sense of control brought by magnetorheological suspension in the future.
The bond between Olivier Raynauld (Oliver Renault) and Dongsheng seems accidental, but in fact it is inevitable.
This time, Dongsheng found the right direction again.
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