In the future, ● will define not only software (Software), but also system (System), functional security (Safety) and information security (Security).
TTTech Auto specializes in these areas (4SDV), providing leading software platform products and services for the industry, ● security middleware “MotionWise” can provide key security assurance for SDV, ● products comprehensively improve the speed, robustness and security of software development, integration and update (functional security and information security), ● brand rejuvenation, make a groundbreaking contribution to safe and reliable travel mode, June 17, 2024 In order to enhance its strategic positioning, TTTech Auto puts forward a brand-new brand concept “Made to Drive”.
TTTech Auto is a leading provider of platform products and services, focusing on automotive software (Software), system design (System), functional security (Safety), and information security (Security).
Since its inception in 2018, it has been an important driver of the Advanced driving Assistance system (ADAS/AD) market, focusing on middleware and security solutions.
At present, the automobile industry is undergoing major changes and is facing various challenges from the development of self-driving, especially L3 and L4 technologies.
At the same time, the concept of “software-defined vehicles” (SDV) and the trend towards higher integration and centralization have become core issues.
The automotive industry is currently facing the challenge of providing electronic product innovation and enhancing customer value at a lower cost.
This major shift is driven by the exponential growth of system-on-a-chip (SoC) performance and the centralization of the Ehammer E architecture, resulting in the following key industry requirements: abstracting hardware from software, integrating optimal functions more efficiently and reliably, and accelerating product verification and certification iterations through OTA incremental software updates, TTTech Auto CEO Dirk Linzmeier said: “with this trend Middleware solutions are beginning to attract attention.
Our security middleware ‘MotionWise’ is a key technology for ensuring the safety of software-defined vehicles (SDV) to optimize performance, improve safety, accelerate software integration and updates, and enable customers to focus more on the development of enhanced driving experiences.
” He later added: “We are committed to building safe software-defined cars.
” TTTech Auto CTO and co-founder Stefan Poledna explains: “We use cutting-edge technology and expertise to improve their reliability, functional security and information security in terms of software development, integration and update speed.
We will move from an industry expert to an agent of industry change, further consolidating our position as a trusted partner on our customers’ path to secure software-defined cars.
” The new brand concept “Made to Drive” embodies TTTech Auto’s commitment to automotive software innovation and technology.
It emphasizes the company’s core mission in promoting security implementation and communication in vehicle architecture, promoting the rapid integration of optimal functions, and accelerating the iteration of product verification and certification through incremental software updates.
The updated strategic positioning of TTTech Auto aims to clarify its own differentiated competitive advantage.
TTTech Auto not only aims at SDV, but also further establishes its own advantages through its 4SDV method (in addition to the software itself, emphasizes the importance of system level, functional security and information security).
TTTech Auto’s platform products and services, together with its ecological partners, maintain a strong appeal to customers who need innovative cooperation in the market.
The positioning promotion also includes a comprehensive update of the enterprise brand and design.
The core value that TTTech Auto provides for technology and software is also reflected in the design of the company’s new logo, which gives the brand a novel and eye-catching visual presentation.
Please visit the www.
tttech-auto.com.website for more advice , TTTech Auto China, Xia Qingqing, General Manager of China, Mobile: + 8613716969021, email: qingqing.
xia@tttech-auto.
com, return to the home page of the first Electric Network >.
