Kuaidi Technology reported on October 25 that a few days ago, Ningde Times released the world’s first super-hybrid battery with a pure battery life of more than 400 kilometers and a 4C super-charge-Xiaoyao Super Hybrid Battery, fully opening up the super-hybrid “high power” era.
, During the group interview after the meeting, Luo Jian, general manager of Ningde Times Marketing Department, introduced Ningde Times ToC strategy starting this year.
Luo Jian said that the Ningde era neither built cars nor wanted to sell cars.
Up to now, the Ningde era has adhered to the ToC (consumer-oriented) strategy for two reasons.
The first reason is that the Ningde era began a few years ago and found that they were surrounded by tens of thousands of investors.
They very much wanted to know information about the Ningde era.
This is also something that a company with a market value of one trillion must explain to investors.
The second reason is to guide more new energy vehicle users, establish a good consumption concept, and correctly choose the electric vehicle that suits them.
This is their starting point.
It is reported that in the ToC strategic path of the Ningde era, on the technical level, Ningde era adopts a branding strategy, launching Shenxing batteries and Kirin batteries for iron-lithium models, ternary models, commercial vehicles, passenger car power replacements, and heavy truck power replacements respectively.
The five major brands, Tianxing, EVOGO, and Tiji Power Replacement, present the leading technological image of the Ningde era.
At the marketing level, Ningde Times also strengthens consumers ‘brand awareness of Ningde Times through advertising, offline experience halls, Ningde Home services, and joint research and development and marketing with B-end companies.
In addition, in August this year, Ningde Times opened its first Ningde Times New Energy Living Plaza in Chengdu, Sichuan.
The first batch of more than 70 brands from 41 car companies equipped with models from the Ningde era, including Audi, BMW, Mercedes-Benz, Volkswagen, Geely, Chang ‘an, Xiaomi, Hongmeng Zhixing, etc.
Ningde Times said that it does not build cars or sell cars here.
It does not aim at sales.
It only provides face-to-face advisory services based on consumers ‘actual needs, budgets and uses to help consumers easily select the new energy model that suits them best.
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