Lu Weibing: The success of Xiaomi SU7 is inevitable. The core is to create hot products

Fast Technology reported on November 29 that a few days ago, Lu Weibing, partner and president of Xiaomi Group, talked in depth about topics such as Xiaomi’s high-end development, AI investment, and “people, cars, and home’s entire ecology” when participating in a talk show.

, Lu Weibing said that one question often asked by investors during this year’s roadshow is: Xiaomi SU7 is so successful, can your second car succeed? Can the third car succeed? Is the success of Xiaomi SU7 accidental or inevitable? This is a question I answer repeatedly almost every quarter.

, In this regard, what I talk a lot about with investors is Xiaomi’s product methodology and Xiaomi’s high-end methodology.

We say that the success of Xiaomi SU7 is the millet product methodology and the millet brand high-end methodology.

The epitome of these two methodologies is that they have formed the success of Xiaomi SU7 today.

So what I told them most during the road show was that success was inevitable.

This success is the result of strategic planning after we decided to build a car at the end of March 2021.

It is not accidental.

They asked me, what is Xiaomi’s methodology and what is Xiaomi’s product methodology? In fact, when it comes to the methodology of Xiaomi products, there is only one word, which is “hot products”, which is how you can make hot products and then let them change the overall market pattern.

Lu Weibing also emphasized that real hot products can change the industry.

This is the value of Xiaomi SU7 to the industry.

Not only did the SU7 product succeed, you can see that the entire pure electric sedan is selling very well, because a large number of orders from Xiaomi have spilled over to other friendly products.

This is a hot product and can change the industry.

pattern.

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