Under the fierce market competition, automobile companies are actively looking for new growth points and breakthroughs.
Recently, luxury brand Lutes announced the launch of the industry’s first super 900V million super hybrid technology brand “Luyao”.
The new technology has a comprehensive range of more than 1100 kilometers and can achieve double flash charging, adding to the differential competition of the brand.
As a more radical transformator of luxury car brands, Lutes has made continuous efforts in luxury pure electric products in recent years, continuously launching three series of models: Evija, Eletre and EMEYA.
In terms of sales, Lutes sales grew strongly in the first half of 2024, reaching 4873 vehicles, an increase of 239 per cent year-on-year, directly driving total revenue growth of 206 per cent to $398 million.
The launch of the super hybrid is another breakthrough for the brand in the luxury car field.
, what value will the new technology bring to Lutes? What is the difference between Luyao Super Hybrid Power and other hybrid technologies? In addition, in the face of the current situation and future development of the luxury car market, how will Lutes view and layout? Geshi exchanged views with Feng Jingfeng, CEO of Lutes Global.
Figure in the picture: Lutes Global CEO Feng Jingfeng (photo source: Lutes), behind the launch of the super “hybrid”, behind the launch of a new technology route, the market is the core driving factor.
In recent years, due to the change of consumption concept and the weakening of purchasing power and other factors, the sales volume of the domestic luxury car market has declined significantly.
Retail sales of luxury cars fell 7 per cent year-on-year to 210000 in October, according to the latest figures from the federation of passengers.
This is no small impact on luxury brands, including Lutes.
The market demand for luxury electric cars has not yet been fully released, and enterprises are still facing greater challenges.
” Feng Jingfeng said so.
In this case, it is wise to expand the multi-technology route, whether for the improvement of brand sales or the reduction of risk.
From the current product layout of Lutes, pure electricity is the main product, fuel vehicles still do not give up, and hybrid technology is a new power point.
We can see that due to the advantages of energy convenience and alleviating mileage anxiety, the rapid rise of fuel and electricity plug-in and extended-range vehicles in the past two years has gradually surpassed the pure electric growth.
The latest figures from the Federation show that in October 2024, the wholesale sales of pure electric vehicles were 776000, up 32.
7% from the same period last year.
the narrow mixed sales in October were 472000, up 116.
0% from the same period last year.
and 121000 were wholesale vehicles in October, up 53.
9% from the same period last year.
From this point of view, vehicles equipped with hybrid technology in the future will play an important role in the growth of Lutes’ business.
What’s the difference between “Luyao” hybrid electricity? For the sake of being optimistic about the mixed market, most car companies are launching related models, which also means that the competition will continue to escalate.
So, what is the strength of Luyao’s super hybrid electricity? How is it different from other products? For this, Feng Qingfeng said that the driving experience of traditional hybrid vehicles is mainly fuel, and the pure electric mileage is shorter, the charging speed is slower, and the experience is not good.
The 900V super hybrid system consists of high-performance and efficient motors, batteries and turbocharged engines, and its name ends with “electricity”, which means that the driving experience it provides is mainly electric, which is different from the traditional hybrid technology.
To sum up, the characteristics of this super hybrid technology can be summarized as “one”, “two” and “five”: “one”: the comprehensive mileage is more than 1100 kilometers.
Super hybrid technology provides a flexible form of power and brings longer mileage.
For example, at high speed, a turbocharged engine can power the battery or directly participate in driving the vehicle.
On the premise of maintaining continuous high-performance output, balance between electric and fuel power output to achieve the best output efficiency.
“two”: the industry-leading dual flash charge technology, that is, plug-in flash charge technology and autonomous flash charge technology while driving.
Among them, the charging speed of plug-in flash charging technology is comparable to that of power exchange.
“five”: the charging speed provided by autonomous flash charging technology while driving is more than five times that of normal driving, which also ensures that users can enjoy an uninterrupted high-performance electric experience in any scene.
Completely reject the situation of “losing power a worm”.
As the saying goes, ‘the road knows horsepower, you can see the hearts of the people for a long time’, which is why we named this product ‘Luyao’.
Super 900V super hybrid can not only bring users a high-performance instantaneous output electric experience, but also make this high-performance experience more lasting and eliminate mileage anxiety.
” Feng Jingfeng said.
To accelerate the achievement of the “Win26” goal, and in August this year, Lutes launched the “Win26” program, which states that the sales target of 30, 000 vehicles will be achieved by 2026.
When asked how to achieve the goal, Feng Jingfeng revealed that the new car equipped with super hybrid electricity will play an important role in boosting.
From a global perspective, plug-in models have always been lukewarm in Europe, because the starting point of previous research and development is to solve corporate emissions, not the real needs of users.
this brings users the trouble of both frequent power supply and continuous refueling.
The starting point of the super hybrid is the user, and the technical development point is electricity, which solves the life anxiety on the basis of ensuring the performance of the vehicle.
In addition to Chinese consumers, it will also be recognized by overseas users.
” In addition to the electrification technology route, Feng Jingfeng pointed out that Lutes will also improve in terms of intelligence, such as the layout of the 6D chassis.
“after using the battery, the car body is heavier, which will make the control difficult, the energy consumption increased, and the safety difficult to do.
Therefore, through the intelligent chassis, we can make the safety and control better.
However, he simultaneously pointed out that Lutes has different applications for intelligence in different models, one is fun-based, such as Emira, car owners pay more attention to handling, power and other performance, less intelligence is considered.
one is domestic vehicles, intelligent configuration is a rigid demand.
Generally speaking, no matter what kind of power form or intelligent configuration, we will start from the user value and create the ultimate performance, which is our differentiation.
” Feng Jingfeng pointed out.
For the future market development, he said that Lutes has formed four major marketing regions in China, Europe, the Americas, the Middle East and the Asia-Pacific region.
The Chinese market is very important.
We hope that the future company’s global business ratio is 30% in China, 30% in the United States, 30% in Europe, and 10% in other countries and regions.
In terms of sales channels, Lutes GlobalThe number of stores has exceeded 200.
The company plans to achieve the goal of increasing the number of stores globally to 300 in 2024-2025 and continue to expand its market share, which will further promote the realization of the “Win26” plan.
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