Kuaidi Technology reported on December 22 that at the media communication meeting, Li Bin, founder and chairman of NIO, responded to the pricing logic of NIO’s new flagship model ET9.
He said that market pricing itself is also a kind of positioning.
If your technology and experience can support a higher price, there will also be benefits.
“Our friends also said that it should not be less than 800,000 yuan.
Can we set a high price? Because compared with cars that are more expensive than the ET9, the product power of the ET9 is sufficient, and our service is far better.
“, On the other hand, we have to go back to the basic logic.
Let’s take a look at how much does the BMW 7 Series, Mercedes-Benz S-Class or Maybach cost in the U.S. market, Europe and Germany markets? In fact, there is not much difference.
This is very important.
In the local market, they basically cost more than US$100,000 and Euros.
In the China market, many of them have their own business decisions, including tax reasons.
“In fact, when we do internal pricing, we do something reasonable first, because the car must have a reasonable gross profit margin.
” Li Bin said, Li Bin also revealed that the first limited edition of NIO ET9 has been sold out, and the order volume exceeded expectations.
At NIO Day2024 held last night, NIO’s smart electric executive flagship model, ET9, was officially launched.
The starting price for the whole vehicle purchase plan is 788,000 yuan, and the starting price for the battery rental plan is 660,000 yuan.
It is reported that NIO has launched 999 ET9 first limited edition models with a price of 818,000 yuan.
According to Li Bin, NIO ET9 will officially start delivery in March next year, with priority given to the first limited edition.
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