Kuaidi Technology reported on May 16 that Nulai brand Le Tao and its first model were released yesterday evening.
This morning, Nilai Chairman Li Bin and Ai Tiecheng, senior vice president of Nilai and president of Ledao Automobile, were interviewed by the media.
, Regarding the multi-brand layout, Li Bin said that NIO started with the high-end first because the transformation of BBA was slow and competitors felt that you couldn’t do it and had a good window.
At the same time, there was also the opportunity to do positive research and development, which had cost and space to innovate.
Li Bin also emphasized that the scale of the high-end market is limited.
If you want to achieve economies of scale, you will definitely not be able to just do high-end.
You must also serve the mass market.
“Tesla does a good job in many aspects and starts from the high-end, but it is unreasonable to do both high-end and mass market under one brand.
The price range covered by a single brand is limited.
“, Li Bin said that while Focus on the Chinese market, Ledao has the opportunity to enter the global market more actively.
previously, NIO also conducted pilot overseas expansion, accumulating experience and lessons, laying a good foundation for Ledao to enter the global market.
, However, at present, Ledao’s R & D, marketing and other funds have been included in NIO’s investment expenses, and it will not consider listing separately in the future.
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