On May 16, Honda held a press conference on various initiatives of automobile electrification, including the promotion of the goal of electrification, the reform of procurement and production structure, the strategy of electrified product line, financial strategy, and so on.
The specific information is as follows: 
, the idea of promoting the goal of electrification.
Officials say that for the electrification of small mobile tools such as two-wheel and four-wheel, pure electric vehicle is the most effective solution.
Honda’s goal of achieving 100% of global sales of pure electric vehicles and fuel cell vehicles by 2040 has not changed.
We should focus on the popularity of pure electric vehicles and build a strong pure electric vehicle brand and career cornerstone from a medium-and long-term point of view.
According to Honda’s plan, by 2030, pure electric vehicles and fuel cell vehicles will account for 40% of global sales, and the annual production of pure electric vehicles will reach more than 2 million.
Honda aims to achieve a 5 per cent operating profit margin (ROS) in the pure electric sector by 2030 and will make further efforts to improve profit margins with the goal of achieving self-reliance in the pure electric vehicle business.
As a new series of pure electric vehicles, “Honda 0 Series” plays an important role in the strategy of pure electric vehicles.
It adopts “Thin, Light, and Wise.
” (slim, lightweight, intelligent) “this new type of pure electric vehicle research and development idea.
At CES in January 2024, Honda unveiled two concept models, the SALOON and the SPACE-HUB.
Among them, the SALOON will be officially launched as a flagship model in 2026, and its mass production car will be very close to this concept.
, 
, “build a comprehensive value chain of pure electric vehicles with battery as the core”, promote the optimization and upgrading of production technology and factories.
In the thin battery pack production line, the new battery shell production line of the Ana factory in Ohio, USA, will introduce 6000-ton high-pressure die-casting machines and giant casting machines.
As a result, the number of components and accessories in the battery shell can be reduced from a total of more than 60 to 5, and will be combined with friction stir welding (FSW) technology.
At present, the company has introduced Japan’s first 36000-ton giant casting machine into the “Xinjinna” production technology research base, and has begun to test mass production.
The assembly line of the battery pack will be the first to introduce Honda’s own “Flex Cell production system”.
According to the product function of the vehicle, the system can combine the modular components with the unit production mode, and flexibly deal with the changes of the vehicle model and the fluctuation of output.
Eventually, the project will be implemented in a factory dedicated to pure electric vehicles in Canada, which will be operational in 2028.
Compared with the previous mixed-flow production line, it will save about 35% of the production cost.
The electric product line strategy, 
and , will launch the global pure electric vehicle, the “Honda 0 Series”, which will be first launched in the North American market in 2026, and seven models will be launched worldwide by 2030, covering all types of large, medium and small models.
In the Chinese market, 10 pure electric models will be launched by 2027, and by 2035, the proportion of pure electric vehicles will reach 100%.
In addition to the current launch of the eFlux N series, it will also continue to expand the pure electric vehicle product lineup through the launch of the new pure electric vehicle “Ye” brand.
, small pure electric vehicles, related products have been launched one after another in areas where there is a market demand for small pure electric vehicles.
In the autumn of 2024, the light commercial pure electric vehicle N-VAN eRV is expected to go on sale in Japan, and the light passenger pure electric vehicle will be launched in 2025.
In 2026, a small pure electric car that highlights the fun of handling will be launched.
In addition, using Honda Mobile Power Pack (replaceable battery) to promote electrification, a two-wheel electric product with two replaceable batteries will be launched in 2024, and an ultra-small mobile tool with four replaceable batteries will be launched to the Japanese market in fiscal year 2025.
, 
, , hybrid vehicles, upgrade the dual-motor hybrid system “e:HEV” and its platform.
Financial strategy-ensuring the investment of resources and strengthening the allocation of capital, Honda plans to invest about 10 trillion yen in the 10 years before the full popularity of pure electric vehicles in fiscal year 2030.
(compiled / Automotive Home Yao Yu), return to the first electric net home page >.
