The 10-day 27th Chengdu International Automobile Show (hereinafter referred to as “Chengdu Auto Show”) is in full swing, attracting nearly 130 automobile companies around the world, with more than 1600 vehicles on display.
As the first A-class auto show in China in the second half of the year, Chengdu Auto Show is leading the new trend of automobile consumption.
During the Chengdu Auto Show, Automobile House had an in-depth exchange with Shao Mingfeng, assistant to the general manager of Lantu Automobile and general manager of Lantu Automobile sales Company.
Lantu’s high-end pure electric SUV Lantu bosom friend (parameter | inquiry) officially opened its pre-sale at the 2024 Chengdu Auto Show.
At the press conference, Lantu also officially announced the English name of the Lantu bosom friend model-“Courage”, which will be officially released at the Turin Motor Show in September.
, on the eve of the opening of the Chengdu auto show, the new “Huawei” MPV Lantu Dreamer opened its pre-sale, with the Kunpeng version starting at 349900 yuan, and the dry car version with Huawei ADS 3.
0 and Hongmeng cockpit starting at 469900 yuan.
Public information shows that the order of the new Lantu Dreamer exceeded 10,000 on the night of the pre-sale.
At the pre-sale site of the new Lantu dreamer, Lantu shouted out “the best MPV within a million”.
“I am very confident to say this,” Shao Mingfeng pointed out.
MPV carries the happiness of the family, so it needs large space, comfort, luxury and security.
The following is a transcript of the dialogue (edited): car House: the new Lantu Dreamer, which has just been pre-sold, won an order of more than 13,000 units in 30 hours, a remarkable achievement.
Shao Mingfeng: it’s all right, it’s all within our expectation.
Auto House: did it exceed expectations? Or did you expect it? Shao Mingfeng: in the previous internal product power evaluation, including the degree of satisfaction of user needs, as well as the configuration version design, the goal was already so high, so it was basically within expectations.
We also predict good products that we will certainly approve.
Car House: in fact, I can see that at this price, this order is already very great.
Shao Mingfeng: yes.
Auto House: especially this year, because there are many new MPV products released, like the new Lantu Dreamer, it is still relatively rare to go public immediately.
Shao Mingfeng: yes, it has arrived at the user’s demand point, itch point and refreshing point.
Car House: can you tell us which are the user’s demand points that we just hit? Shao Mingfeng: the whole price span of MPV users is still relatively large.
For example, in the span of high-end new energy MPV, we are talking about 300000-1 million.
First of all, Lantu dreamers should be the best MPV within 1 million.
I am now very strong to say this.
In terms of user needs, MPV carries the happiness, dream and security of the family.
MPV must be large space, comfortable, luxurious, but also safe.
First of all, the global Lantu dreamer looks very elegant, not grandiose, originating from Chinese design, not like some brands blindly plagiarizing and imitating, Lantu dreamer MPV is like a clean stream, in appearance, including the design of the front grille.
, second, Lantu dreamers are more outstanding in space, buying MPV is more about pursuing the size of space, and more about pursuing the variability of space.
We often talk about the large flat floor of 7 square meters, which can satisfy two modes of a large family.
one kind of child is relatively small, such as a child who is only four or five years old or three or four years old.
what is needed is not a particularly large space in the third row, but a particularly large baggage compartment.
need to put children’s scooters, small bicycles, including a bunch of toys, when the third row of variable adjustment is very important, move forward to make the baggage compartment bigger.
It will be able to meet the needs of the younger children of the extended family.
It can also meet the needs of the big children of the extended family.
For example, President Lu said that his child is 17 or 18 years old and 1.
95 meters tall.
At this time, he does not need a particularly large luggage compartment, the third row is relatively large, and it also needs to be adjusted accordingly.
Of course, many high-end MPV will carry the scene of business travel, and some people do not need the third row, but may need the limit adjustment of the second row, including SPA zero gravity seats.
Lantu Dreamers meet all users’ pursuit of variable space and hit users’ pain points or demand points in the diversified layout of the second and third rows of space.
In addition, MPV is now more and more at home, which may have been more commercial in the past.
Household may need a family scene, which will involve husband, wife, old people, and children. Mr. Lu said that the main driver’s seat in the HUD and massage, ventilation, heating, including overhead stereo is the most driver-friendly.
In the past, many MPV drivers’ driving position configuration is very low, which takes care of more needs of drivers.
Of course, the copilot, Mr.
Lu said at the press conference that “Happy Wife,Happy Life”, the secondary screen of the deputy seat, we have two big screens to meet, let the big screen to take care of your wife.
Of course, there is no doubt that it is very good in the second row of space.
first of all, the zero-gravity SPA-class aviation seat places the heart at the same height as the knee, immersing every inch of the body in the most natural state of relaxation and achieving an excellent ride experience.
I told the interior that in the future, when users come to see the car, first let the customer go into the second row of seats, lie flat at zero gravity, open the suction top screen, and then turn on Transformers, watch for 5 minutes, close the door, and feel the double layer of soundproof glass.
I estimate that users must be moved, 22 audio surround to watch a “Transformers” for 5 minutes, coupled with the seat is very comfortable, it can certainly impress users.
Of course, the second platoon also took care of the elderly.
It was fine in summer.
In winter, like old people and children, including myself, I felt that my hands and feet were cold at this time.
At this time, the new Lantu dreamer had heating functions like leg supports and handrails.
If you really want to impress users to buy MPV, then space, luxury, comfort, including the feeling brought by entertainment are very important.
, 
, of course, what is very important this time is to give Huawei’s Smart Drive 3.
0, the world’s first MPV product equipped with Huawei’s smart car 3.0. Our understanding of smart driving, especially for MPV users, is more of a safe driving, safe driving.
It is not like the online saying that smart driving is awesome, but safe driving, safe driving, including active avoidance, safe driving, backing and radar identification, including identification and tracking, driving assistance system to help you identify when the driver is distracted, and so on.
This series is on high-level intelligent driving.
It is true that driving should not be answered.
Make a phone call, but it is inevitable to encounter this kind of scene, if at this time, smart driving can in turn help safe driving.
So on the whole, this new Lantu dreamer should have an appearance, drive, control, safety and safety.
Lantu is the only new energy MPV that has obtained the C-NCAP five-star safety certification.
Therefore, in terms of security, Lantu dreamers maintain a consistent advantage.
Including the real life Lantu dreamer sold for more than two years, in the actual scene encountered some accidents that many users do not want to encounter, users’ feedback on the safety performance of Lantu dreamer is very good, out of trust in this car, many users buy another one immediately after the accident, safety has always been our strength, plus the luxury appearance, luxury cockpit, luxury entertainment space, plus high-end smart cars.
So I repeat, the new Lantu dreamer is the best MPV for less than a million.
Auto House: at the Chengdu Auto Show, our Lantu bosom friend has already started pre-sale, so why only launched the pure electric version this time? Shao Mingfeng: when you ask this question, it may come more from the mileage that pure electricity brings to users or the anxiety of recharging.
In terms of Sandian technology, in fact, we can see that this year is the first year of two important technologies.
One is the 800V silicon carbide platform, which is rapidly applied to the whole vehicle.
I estimate that the PHEV or extended range will be equipped to 800V next year.
The second is the fast charging of 5C, Lantu bosom friend is ahead of the technology in this respect.
In essence, these two are more about solving the anxiety of replenishing energy.
When we go to the service station on a long trip we are usually willing to stay for about 15 minutes.
What’s the concept of 15 minutes? I took a special test, and I took a special test when I got home last year.
If I don’t have lunch, I’ll take a break in the bathroom for about 15 minutes.
Hang out on the way back to the bathroom and buy a snack for about 12 minutes.
This time Lantu bosom friend can run 515 kilometers after 15 minutes of testing.
What’s the concept of 515 kilometers? Going to the gas station for 200 yuan of gas is probably such a time-consuming.
So the speed is very fast, and the charging watch visible to the naked eye is jumping.
It has been able to achieve parity with refueling time, in this part, 5C fast charge, 800 volt architecture has been able to solve the energy anxiety of pure electricity users.
, in retrospect, this product can reach 109kWh of electricity with a range of 901km, but it may not be possible to achieve it in other products.
A range of 900km to 1000 km may require 150kWh of electricity, carrying a large battery, and this energy consumption will also be very high.
This technical difficulty can be solved by Lantu bosom friend.
Based on 901km, 800V and 5C overcharge, such a strong “985” three electricity capacity, we push pure electricity products are enough to meet the needs of users.
Of course, users all over the country are welcome to experience our products, and we can feel the convenience of “985” Xueba class three electricity to replenish energy.
Automobile House: even new cars released by pure electric brands will carry pure electricity or plug in two versions.
Lantu is a car company with layout mixing and extended range earlier, and now many new energy brands are basically doing extended range in the reverse direction.
There are very few car companies that adhere to a completely pure electric route.
Shao Mingfeng: on the whole, seeking truth from facts, Lantu’s share of pure electricity is on the low side.
We need to expand and replenish energy through pure electricity products.
At present, the number of our own charging piles is also very fast, but there is no special publicity.
We can see that after competitors have put on a pure electric product, there are two reasons, one of which is that the energy supply is not enough, and our own charging energy is not enough, so in the rapid layout, we are also doing the same thing.
On the other hand, we also promote pure electricity products, we think that the proportion of pure electricity products in the future will still have a relatively large market share growth, so we should also go ahead of the layout.
Of course, what is more important is that based on the current product, it can meet the actual needs of users, so I will do this thing.
Looking back, of course, if there is a special need in the market, it should not be particularly difficult for Lantu to do an extension or interruption, because there is a technical reserve, so it can be easily pushed out quickly.
Car House: you have just mentioned a bosom friend.
I think the English name is Courage, which should mean courage.
Is there any thinking behind this name? Shao Mingfeng: the name of Lantu bosom friend is relatively clear, implying that “mountains and rivers meet bosom friends”.
The original intention of our name is to make a car that knows more about you and young families.
This time in the 48-hour interval of the two press conferences, we often repeat a sentence called “Hualiu is the top stream”, based on Lantu’s own brand confidence, product confidence, technology confidence, Chinese car brand such a product technological innovation self-confidence, so I would like to say that Hualiu is the top stream.
Lantu bosom friend as a model listed both at home and abroad, the design is positive from this aspect at the beginning of the design, including all the development, technical standards, including regulations are synchronized at home and abroad.
Taking this name also represents that Lantu accepts the challenge with the confidence and courage of “Hua Liu is the top stream” and rushes to the global market.
At present, it is moving forward to the European market, and it is also making a layout for the whole world.
So the name courage is used to represent self-confidence and courage.
Automobile House: in the process of going out to sea, because we will also face a new situation, China’s electric cars will encounter new challenges, so what will Lantu think under the geopolitical background? how can China’s electric cars go to sea better? Shao Mingfeng: I have been to overseas markets many times and many challenges reflect that China is indeed strong on the other hand and reflects their anxiety about themselves.
Because of anxiety, that’s why they have such a protection policy.
But in essence, whether our Chinese users or the world’s users, the pursuit of quality and inexpensive products, the pursuit of advanced vehicle technology, the pursuit of technology to bring experience, I think it is consistent.
So in this area, to do a good job of our products, our brand, of course, but also combined with the needs of the local market, to meet the differential needs of different regions and different markets, it is possible to be accepted by local users.
But global users pursue the upgrading of intelligent experience, which is irreversible, this part of the technologyMaybe overseas brands are not developing as fast as we are now.
Combined with irreversible demand, the pursuit of good experience, we do a good job of the product.
On the other hand, actively integrate into the local area and actively explore with local government functional organizations if there is a better mode of cooperation, but at present it is still in the process of exploration.
Combined with the local, it is not ruled out to cooperate with the local to build a factory, which is still in the process of exploration.
Recently, there are rumors that the Italian government is going to cooperate with Dongfeng Company, including 45% of the parts localization, including the need for safety, but in fact, it has not yet, so we refuted the rumor.
But indeed, Dongfeng system is also groping for a better mode of going out to sea.
Car House: these two days about the note to the press conference, personal feeling is very obvious change, before rarely heard of Lantuti 1 million this concept of the best.
Shao Mingfeng: based on product confidence.
Automobile House: last year’s Chengdu Auto Show also discussed with you this topic of flow thinking.
Since this year, the automobile industry has become more obvious.
What do you think of this? Has there been a change in external style? Shao Mingfeng: I think there are two parts.
The first question about the pursuit of traffic, I think Lantu, including General Manager Lu, including managers like us, have their own official WeChat accounts and APP accounts, but in fact, after the management layer opens an account, it is an important window to communicate and interact with users more so that users can find you.
Many times when communicating with an enterprise, users feel that there is a sense of distance, that is, whether individuals are particularly small in front of the organization.
If individuals communicate with individuals, it will be relatively easy, so I think the window is very important.
Boss Lu will often write Weibo, including video number, trembling audio and video account, and leave a message below.
The first role for executives to open self-media is to become a very important window for external communication.
People will open accounts, but they are not chasing traffic at all, at least not yet, but the window of communication with users is very important.
This is the first goal to be achieved.
It is not to make a large amount of traffic as soon as it comes up.
At present, we do not think so.
We should do more windows well and smooth the channels for users to communicate.
On the other hand, we do not object to the blessing brought by traffic, which is also helpful to us.
But we don’t go to extremes.
Oh, about style.
Lantu has always been a user-oriented enterprise, which may have been positioned as a user-oriented and technology-oriented enterprise from the very beginning.
Lantu is essentially rooted in Dongfeng’s 55 years of car-building experience, a subsidiary under Dongfeng, often referred to as a central enterprise.
Central enterprises in the minds of users may sometimes be more serious, self-deprecating may be a bit old-fashioned.
Lantu is actually a very approachable user-oriented science and technology enterprise.
In the past, everyone’s understanding of Lantu said that it was a central enterprise, which was far away, an old-fashioned enterprise or something.
So we people have to make frequent appearances, and in the process of communication, the interior of Lantu is also very integrated, and it is very equal with Boss Lu, Boss Lu and ordinary employees.
So in this piece of the original nature is very sincere, very naturally displayed in front of all users, this is our nature, but also very naturally show, do not deliberately change the style.
Personally, including General Lu, he has never changed, has always been like this, may have been lack of a channel or a window in the past, but it was not very real before, but now it is true.
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