Recently, Dongfeng Motor has ushered in a milestone achievement-a total of 60 million complete vehicles have been produced, marking that this 55-year-old large automobile group has entered a new stage of development.
As part of celebrating this achievement, Dongfeng Motor chose a special model-the new Lantu Dreamer-as a representative of its 60 millionth vehicle rolling off the production line.
This model not only reflects Dongfeng Motor’s latest achievements in the field of new energy vehicles, but also demonstrates the company’s new ideas in technological innovation and cooperation.
Since its establishment, Dongfeng Motor has a wide range of business, covering commercial vehicles, passenger cars, military vehicles, new energy vehicles and other fields, and has established production bases in many cities across the country.
As of 2023, Dongfeng Motor’s total assets have reached 521 billion yuan, employing more than 121,000 people.
In the same year, the company sold 2.
42 million vehicles and achieved operating income of 410.
3 billion yuan, ranking 188th among the world’s top 500 companies.
In addition, Dongfeng Motor has paid more than 670 billion yuan in taxes and fees since its establishment, making great contributions to China’s industrial development.
The new Lantu Dreamers is an important symbol of Dongfeng Motor’s intelligent electrification transformation process.
This car integrates a number of self-developed technologies, such as magic carpet chassis and mica batteries, and uses the Gankun smart driving system and Hongmeng cockpit technology provided by Huawei, demonstrating Dongfeng Motor’s strength in technological innovation.
The predecessor of the Lantu brand, the h Business Department, was established in 2017, and the brand will be officially released in 2020.
Although Lantu started late compared with some emerging car-building forces, it has risen rapidly in just a few years, with a total of more than 3417 patents, of which invention patents account for 82.8%. The patent growth rate ranks among the new energy car-building forces.
Although Lantu still has a certain gap in sales compared with its leading brands, its growth rate is very alarming.
According to data released by Lantu, a total of 6156 new vehicles were delivered in August this year, a year-on-year increase of 54%.
the cumulative sales volume in the first eight months of this year was 42547 vehicles, a year-on-year increase of 90%.
Not only that, the new Dreamers received 14,000 orders in the early stages of its launch, and another new model, Lantu Zhiyin, which is about to be launched, also received more than 10,000 orders.
These achievements show that Lantu has begun to gain market recognition, and its product power has gradually been recognized by consumers.
Lantu Dreamers focus on safety and intelligence in design.
In terms of safety, Lantu Dreamers adopted a “seven + five” front and rear cabin safety design to improve the safety of MPV models in collision accidents.
In terms of intelligence, the new Lantu Dreamers has become the industry’s first MPV model equipped with Huawei Gankun Intelligent Driving ADS 3.
0 system and Hongmeng cockpit, greatly improving the intelligence level of the vehicle.
Lu Fang, CEO of Lantu, said that in order to form core competitiveness, in addition to new energy technologies and intelligent means, MPV, a self-owned brand, must also have a deep understanding of customer needs and provide “one-stop” products and services.
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