Zhidou Automobile is no stranger to you.
Founded in 2006, the brand is one of the first companies in China with independent and complete qualification for the production of new energy vehicles, and its models have been among the forefront of mini electric vehicle sales in China.
However, in the later stage, due to production power and other reasons, sales fell off the cliff, and then Zhidou Motor faded out of the market for 5 years.
In 2024, Zhidou Automobile completed its recapitalization.
Geely Automobile Group, Emma Technology founder Zhang Jian, Zhidou Automobile founder Bao Wenguang, Jinshajiang United Venture Capital, three Gorges Capital, Shenzhen far Fuhai and other joint forces Huan Xin Zhidou Automobile.
Zhidou Rainbow is the first model after brand rejuvenation, which is positioned as a pure electric minicar.
So what are the highlights of the Zhidou rainbow jointly launched by many “bosses”? Can it help brands “come back from the dead”? This issue of “quality car selection” will be analyzed in detail.
First, basic information and product highlights, the above manufacturer guidance price only represents the price of April 19, 2024, if there is any change, please refer to the official website, Zhidou Rainbow has launched a total of 5 models, the official price range is 3.
19-43900 yuan, the subsidized price range is 2.
79-39900 yuan.
The whole series of Zhidou rainbow adopts a rear single motor, and the total power of the motor is 20kW and 30kW respectively.
The pure electric mileage of CLTC is 125km, 201km and 205km respectively.
For an all-electric subcompact aimed at young consumers, appearance is crucial.
The overall design of Zhidou Rainbow is very small and cute, and it is also equipped with the world’s first “trend skin rejuvenation” function.
The car body has 10 skin rejuvenation areas, each with 7 colors to choose from, with a total of 280 million skin rejuvenation solutions.
Can help young consumers show their personality.
Intelligent configuration is another highlight of Zhidou Rainbow, which is equipped with a 5-inch LCD dashboard and a 9-inch central control screen.
The central control screen has built-in mainstream functions such as mobile phone interconnection / mapping, Bluetooth and so on, and it is also equipped with standard OTA upgrade, which can keep the car phone often new, making it have a certain advantage in the same level.
Second, product competitiveness analysis, the above manufacturer’s guidance price only represents the price of April 19, 2024, if there is any change, please refer to the official website.
Nowadays, the competition in the pure electric minicar market is very fierce.
Zhidou Rainbow’s competitors are also very strong.
Among them, Wuling Hongguang MINEV and Chery New Energy QQ ice cream are more representative models, especially Wuling Hongguang MINEV, the cumulative sales have exceeded 1.
2 million, with high brand awareness.
Let’s list the 2024 Wuling Hongguang MINEV Macaron and the 2024 Chery New Energy QQ Ice Cream Youth Edition as our competitors to see if Zhi Dou Rainbow can compete with it.
First of all, in terms of the official price, the 2024 Wuling Hongguang MINEV macaron has the highest price, starting at 41800, and the top price has also reached 46800.
The starting price of the youth version of Chery New Energy QQ ice cream is the lowest, less than 30, 000 yuan, while the price of the top version is the same as that of Zhidou Rainbow.
Due to the subsidy of 4000 yuan, the actual subsidized price is 279-39900 yuan, the overall price range has a greater advantage compared with the other two models, and Zhidou rainbow also offers five models to choose from, which is also the most among the comparative models this time, and the choice is more abundant.
In the process of configuration comparison, three models with similar prices are selected as far as possible.
From the configuration comparison, it is not difficult to see that Zhi Dou Rainbow has more advantages than the other two models.
In terms of external configuration, Zhi Dou Rainbow uses 13-inch rims for better visual effect and is equipped with keyless entry function.
In terms of internal configuration, Zhi Dou Rainbow is the only one of the three models equipped with keyless startup system, mobile phone interconnection / mapping, OTA upgrade, imitation leather seat, USB Type-C interface and Bluetooth key, which can effectively improve the convenience of daily use.
But the number of speakers is only one, which is a bit of a pity.
In terms of battery life, Zhi Dou Rainbow’s CLTC pure electric range reaches 205km, which has an obvious advantage.
Generally speaking, under the premise of similar price, Zhi Dou Rainbow is obviously better than the other two models in terms of configuration.
Third, product quality-service trend analysis, as a new model, Zhi Dou rainbow will have the hidden danger of quality problems? In this regard, we will start with the fault problems of the models under the Zhidou brand in the past year, through the analysis of the fault problems, so as to preliminarily predict the development trend of new car quality problems in the future.
According to the data of car quality network, the quality complaint fault points of Zhidou brand models are scattered in the past year, and the number of complaint faults is 1, which is not ruled out as a case, and the complaint problems mainly come from Zhidou D1 and Zidou D2 models.
Considering that Zhidou Rainbow has replaced Hop Power’s motor and brand-new battery, it can be considered that the probability of the above problems is low, and the specific situation will not be decided until it has been used for a period of time.
With the continuous development of China’s automobile market, the level of pre-sales / after-sales service of brands, and the quality of purchasing experience has gradually become an important factor affecting consumers’ final purchase.
Therefore, we will be based on the car quality network big data, through the analysis of the common service problems of the brand in the past year, to provide a more objective reference for consumers to buy models.
From the point of view of the service complaint, the Zhidou brand has only one service complaint point of “no claim”.
Through further analysis, the complaint comes from the Zhidou D1 model.
In the aspect of measuring the reputation of after-sales service of new cars, we will analyze the responses of enterprises to the complaints of car owners, and predict the reputation of after-sales service of new cars relatively objectively.
According to the car quality network data, in the past year, the response rate of Zhidou brand complaints is 0, ranking at the bottom of independent brands in the same period, which shows that manufacturers still need to improve the degree of attention to the demands of car owners.
Fourth, after-sales service policy and network distribution, after-sales service policy, purchase Zhidou rainbow can enjoy a warranty period of not less than 36 months / 100000 km and other quality assurance services (please consult the local dealer for details).
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at this time, the number and distribution of the brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model.
According to the statistics of Automotive quality Network, Zhidou currently has 192 dealers in China, covering 31 provinces, autonomous regions and municipalities directly under the Central Government, with a relatively large number of dealers in Shandong, Zhejiang and Henan provinces.
Conclusion: through this issue of “quality car”, we can see that it is the first model after the brand revival.
In the face of powerful competitors, Zhidou Rainbow has greater advantages in terms of price, intelligent configuration and battery life performance.
Coupled with the original “trend rejuvenation” function, it makes it easier to attract young consumers.
I believe that with its excellent product performance and the endorsements of many “big shots”, Zhidou Rainbow is expected to help the brand “come back from life”.
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