Market overview: “Consumption downgrade” has become a common mantra in the global economic downturn.
However, despite heavy pressure, China’s automobile industry has managed to bucking the trend.
, In terms of the average price of a single vehicle at passenger car terminals, it was 142,000 yuan in 2019, 153,000 yuan in 2020, 165,700 yuan in 2021, nearly 170,000 yuan in 2022, and 167,100 yuan in 2023.
In the first half of 2024, it was 179,000 yuan, with June and July being 186,000 yuan and 182,000 yuan respectively.
In terms of car size specifications, we can see the clues through the model sales ranking.
In the compact car sales list, Volkswagen LaVida’s 24,356 vehicles ranked first, followed by BYD Qin PLUS DM’s 22,356 vehicles.
Of course, if 17,354 pure electric vehicles are added, the total number of Qin PLUS will reach 39,710 vehicles, which should be the absolute leading champion.
However, when putting all classes of cars together, something interesting comes.
In July, BYD Seagull ranked first with 34,789 vehicles.
Since 2024, LaVida has won the car sales championship in January, and Qin PLUS DM has won the championship in February and March.
Since then, Seagull has monopolized the throne.
The important thing was that the second place was won by Qin L DM with 32,466 vehicles.
This means that in the Qin family, the B-class car Qin L surpassed the A-class car Qin PLUS.
Of course, it is not difficult to understand.
After all, Qin L set the starting price of a B-class car at 99,800 yuan, and its DM plug-in and hybrid technology performed well.
Basically copying Han’s miracle in the C-class car market segment (close to C-class size, B-class price).
Although the global economy is depressed, consumption is concentrated from real estate to automobiles.
although automobile prices are being lowered, more and more higher-specification cars are being sold.
This reminds people of the more mature U.S. market, which also sells tens of millions of vehicles a year.
Compact cars account for just over 7% of the U.S. auto market, while midsize cars account for 6%, a smaller gap.
In China’s auto market, wholesale and retail sales of B-class cars increased by 11% and 6% respectively year-on-year in July, to 250,000 to 270,000 units, not far from the 330,000 A-class cars.
the market share has also risen sharply to 14.5%. “The sales volume of B-class cars is close to that of A-class cars,” which means that more advanced configurations and larger size space are spreading to more car user households.
The rise of B-class cars is forming a typical example of how to find upward opportunities in the face of market adversity.
, return to the first electric network home page>,.
