Jishi Remote: Building China’s No. 1 New Energy Outdoor Brand

On August 30th, the 27th Chengdu International Automobile Exhibition (hereinafter referred to as “Chengdu Auto Show”) officially kicked off, attracting nearly 130 automobile companies around the world, with more than 1600 vehicles on display.

As the first A-class auto show in China in the second half of the year, Chengdu Auto Show is leading the new trend of automobile consumption.

During the Chengdu Auto Show, Automobile House had an in-depth exchange with the person in charge of the Polar Stone Automotive Product Planning Center.

, Jishi Remote: Building China's No. 1 New Energy Outdoor Brand, this year’s Chengdu Auto Show, Jishi Automobile was unveiled with globalization strategy and product array, with all-terrain SUV– Geshi 01 (parameters | inquiry) as the core, bringing the exclusive rights and interests of Jishi 01 long-lasting version and standard endurance version.

Jishi 01 fishing master version and Jishi 01 cross-country master version were unveiled simultaneously.

The remote pointed out that the positioning of Jishi 01 is first of all a large and medium-sized all-terrain luxury SUV, which provides core values in four words to sum up “omnipotent” and “fun”.

“We aim to be the number one outdoor car brand, so we have built a very strong expansion ability on this car.

” The following is a transcript of the dialogue (edited): host: first of all, please introduce the lineup of Chengdu exhibitors this year.

Remote: the lineup of Jishi’s exhibitors at the Chengdu Auto Show.

Four cars in a nutshell.

First of all, the long-lasting version of Jishi 01, which was released last year and has been sold for about 9 months, is also the longest added SUV of all pure electric airlines sold in the same class.

The other is a new car for consumers, the standard continued version of Jishi 01.

This morning also just released the price and Chengdu time-limited rights and interests, it is also the first time to bring an all-terrain luxury medium and large SUV to the price range of less than 300000, giving users 299900 yuan.

Such a very powerful price, accompanied by the Chengdu Auto Show issued a very good time-limited rights.

The other two are special editions.

One of them is some of the explorations we have done in cross-country.

Because we Polar Stone this time also reiterated our brand vision, the brand is hoping to become China’s new energy outdoor first car brand, we will continue to do all-terrain new energy products.

So we have done some exploration on cross-country, this has done a cooperation with the very famous Yunliang off-road in China, a concept version of a cross-country master, this is the third car.

Section 4 plays outdoors.

Now it is a very popular sport to recognize that fishing in the outdoor circle and in the crowd is now a very popular sport, so together with the China fishing Association, we have created a master version of fishing, with very professional fishing components in the trunk.

This is the lineup of four cars we brought.

, Jishi Remote: Building China's No. 1 New Energy Outdoor Brand, “Jishi 01 fishing version”, host: I just said that it has been 9 months since Jishi 01.

Based on our current user portraits, what is the positioning of this product of Jishi 01? And from our user feedback, where is the point where we think we can more impress users? Remote: we position ourselves, first of all, a large and medium-sized all-terrain luxury SUV, which provides core values summarized in four words: “omnipotent” and “fun”.

Oh, omnipotent.

It achieves the first echelon of the same level in terms of commuting and home comfort throughout the city.

In addition, there is a very strong off-road ability, comparable to professional off-road vehicles, these two points first put together, there is no deficiency in the ability, very comprehensive.

Another point of fun is to create a unique value.

We want to be the number one outdoor brand, so our car also has a very strong ability to expand.

Our car can be designed through the original car and customized for the original car, such as mattresses, tents, global original rear kitchen and so on.

It may take about 10 minutes outdoors to expand it into a complete outdoor camp with its own bedroom, kitchen and living room.

Host: you just said that our car is aimed at fishing enthusiasts.

What kind of insight is our introduction of such a model based on? And what are the highlights and features of this car except for fishing enthusiasts? Remote: we have always stressed that we should try not to change the shape of the car itself and add more value to the original car.

Fishing first of all, as you said, our insight into the crowd, first of all, Jishi 01 as such a price segment, 5-meter-long three-row SUV, now mainly attracts middle-class and above-middle-class household users in first-and second-tier cities, in which (mainly) men buy cars, but the various values brought by cars will better serve the wives and children at home, including the elderly.

We found that for these car owners, most of the time is to take care of some of the needs of their families, so we do very well in terms of comfort, luxury and intelligence.

On the other hand, I hope to give users some time to “empty”.

The pressure of middle-aged people is actually very great.

Fishing can relax themselves very well, including an activity to cultivate patience and perseverance with children from an early age.

Based on this, our own team of product managers have very experienced fishing enthusiasts.

At the same time, we have conducted interviews with many fishing enthusiasts with Yunliang and the fishing Association, and found that what they are worried about now is to drive their own car to go fishing, whether it is the sex needed to reach the destination, or a lot of professional tools for fishing need to be stored, and there are fishing goods after fishing.

The fish itself has its own smell, and it carries water, so I hope it is best to have a separate space to separate the car from the cockpit for all fishing things.

so the option of the built-in magic box kit in the fishing master version solves this problem very well: there is a place for water storage, a place for fish, a place for fishing rods, and most importantly, it will not invade the first two rows of seats.

This is actually a very good balance between life and fun.

Host: do we have any new planned products or some new technologies for this car in Jishi 01? Why do you ask this question? I believe you have also observed that since the beginning of this year, in the entire plug-in market, mainstream models have basically shifted from pure electricity to extended range or to plug-in, all in the layout of new energy markets other than pure electricity.

So I would like to ask us, no matter in terms of technical route or product planning, what are our plans for the next two years? , remote: got it.

We can talk about product planning first.

This morning’s press conference CEO has just announced, the follow-up is to basically the pace of a new car a year, to continue to launch new products to the market.

But all subsequent new products will continue to provide omnipotent and fun value around the theme of all-terrain and outdoor, which will not change.

The second is our technology.

We always think that technology is to better serve the needs of products and users, so we focus on all-terrain, omnipotence and fun, we dig two kinds of technologies.

The first category is all-terrain new energy technologies, such as the coordination of energy consumption between oil-electric hybrids.

In addition, the whole terrain for electric drive, in different terrain adaptation, how to be more efficient, more comprehensive ability to balance, including a relationship between efficiency and cross-country ability.

This is a technical point where we will continue to make efforts.

Because when we chose the extended range technology at that time, it was not particularly popular at that time.

Polar Stone is from the point of view of providing a product that allows the family not to have any mileage anxiety, but oil and electricity, which we will insist on doing.

Jishi Remote: Building China's No. 1 New Energy Outdoor Brand, second, we are a new force in the background of a technology company.

We hope that in all-terrain and outdoor life, we hope to provide more intelligent things than some more hard-core and mechanized products than traditional products.

It is divided into two categories: cockpit and intelligent driving.

The cockpit is now doing a lot of expansion design, in order to make the space change more, people will be more willing to stay in this comfortable space, and then call the intelligent system, voice system and so on in the car.

It makes him feel that apart from the family moving from the city to the outdoors, all the things that are used to doing at home, people are used to the intelligent feeling and experience that there is no discount.

Another point, we also found that we do not want to do pure hard-core cross-country, because pure hard-core cross-country audience will be very small.

We hope to encourage more people to go to nature and explore the natural environment.

So we found that the pain point of traditional cross-country, your understanding of the environment, especially the cross-country road is not enough.

Often need to have professional guidance, or travel together to remind each other.

We have a lot of lidar, including millimeter wave radar, cameras and so on.

Because other car companies pay more attention to the performance in the city, parking and highway, we will not only do these functions, but also apply it to the wild environment.

For example, lidar is used to detect the condition of the road ahead, whether there are dangerous protrusions, whether it suddenly changes from a paved road to an unpaved road, and so on.

After these signals are given to the vehicle, the driver and the vehicle can better choose the traffic strategy at this time.

In addition, the lidar can draw the whole road conditions in front, such as a large SUV in the field of irregular road, width, height and so on can be reported in real time.

In this way, people and cars will have a better communication, so that the whole driving will be safer.

Host: would like to extend, you said that in the area of intelligent driving, we take the route of self-research, or are we currently working with suppliers to do intelligent driving-related programs? Remote: from the product to the specific function, the starting point is whether this function is valuable.

The value of the function has been demonstrated before, and we want to be “wild and safe”.

So after the completion of the functional vision, there is also some division of labor.

For example, there is now a very strong intelligent driving partner in the industry, Xiao Ma Zhixing.

We have relatively deep cooperation, including the all-terrain intelligent driving assistance function mentioned above.

These are not in the previous development work of Pony Horse Zhixing.

This is that we continue to do some co-creation with it.

Let’s take out these unique scenarios and consider using existing resources to maximize differentiated value.

We have more in-depth cooperation in this area.

, Jishi Remote: Building China's No. 1 New Energy Outdoor Brand, host: I feel that everyone is still quite rolling in smart driving at present, and it has begun to roll to end-to-end.

I understand that not every company is self-developed, and a lot of work is done together with suppliers or completed by suppliers.

Remote: yes, that’s right.

We understand that most of our competitors are actually groping between cooperation and self-research.

I think the domestic Tier 1 suppliers should be the world leader in intelligent driving.

From the perspective of overall industry resources, a lot of resources have been accumulated in Tier 1, and they have done a lot of things.

At this time, the mainframe factory puts too much emphasis on self-research, and then makes repeated resource investment.

It is not the best solution in terms of financial efficiency or time efficiency.

So I think the cooperation and integration of mainframe factory and Tier 1 at this stage will last for a period of time.

At the same time, I also think that each family may continue to differentiate into some special functions according to the use of their own cars, just like we do now.

This can make the resources of the whole industry more efficient, and the functional experience provided for each car and each user group will be more accurate.

, return to the first electric network home page >.

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