Recently, Zunjie, a high-end smart electric vehicle brand jointly created by Huawei and Jianghuai Automobile, has attracted widespread attention in the industry.
According to the latest news, Zunjie brand’s first model has entered the vehicle verification stage and is scheduled to be rolled off the production line by the end of this year.
It is expected to be officially launched in the first quarter of 2025.
This cooperation marks Huawei’s further expansion in the field of smart electric vehicles, and also injects new vitality into Jianghuai Automobile.
In recent years, Huawei’s layout in the field of smart electric vehicles has accelerated day by day.
According to IDC reports, Huawei’s share of the folding screen market in China in 2023 has reached 37.
4%, ranking first.
The combination of this technology and brand power also shows strong appeal in the smart electric vehicle market.
The cooperation between Huawei and Jianghuai Automobile not only enhances Jianghuai Automobile’s brand image, but also brings significant market attention to it.
After the news came out, Jianghuai Automobile’s share price rose immediately, and the market responded enthusiastically.
It is understood that Zunjie brand’s first model is positioned at the high-end and will sell for a million-dollar level.
This model uses Huawei’s latest intelligent driving technology and Hongmeng operating system to provide users with the ultimate driving experience.
At the same time, Jianghuai Automobile is also increasing investment in R & D.
Its R & D investment in 2023 will reach 2.
235 billion yuan, and plans to continue to invest 25 billion yuan in R & D in the next five years.
This series of measures shows that JAC Automobile is actively transforming and striving to improve its technical strength and market competitiveness.
However, although the cooperation with Huawei has brought many benefits to Jianghuai Automobile, its own development still faces challenges.
Jianghuai Automobile has deducted negative non-net profits for seven consecutive years in the past few years, and the company has been at a loss for a long time.
Especially in the field of new energy vehicles, Jianghuai Automobile’s performance is not satisfactory.
In 2023, Jianghuai Automobile’s annual sales of new energy vehicles will be only 186,000 units, far lower than the market leader.
In addition, Jianghuai Automobile lacks autonomy in the research and development of new energy vehicles, making it difficult to keep up with the rapid development of the industry.
Faced with these challenges, JAC Automobile hopes to achieve transformation through cooperation with Huawei.
In addition to the Zunjie brand, Jianghuai Automobile has also established a new new energy brand Jianghuai Yili, and launched the first Yili 3, which is positioned as a pure electric small vehicle.
However, the market performance of the Y3 did not meet expectations, which forced Jianghuai Automobile to re-examine its new energy vehicle development strategy.
Despite this, the cooperation between Jianghuai Automobile and Huawei is still regarded as a key step in its transformation, and its future success will require further market testing.
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