According to foreign media reports, Antonio Filosa, the new CEO of Jeep, took office in November last year, and his task is to completely transform the off-road vehicle brand under Stellantis, which has begun to decline in European market share.
Most importantly, in the United States, its biggest market, its market share is also declining.
Before becoming CEO of the Jeep brand, Filosa helped FCA and later Stellantis succeed in Latin America.
As the head of Jeep, Filosa gave an interview to foreign media, in which he introduced his “roadmap” for Jeep to double its sales and increase its profits.
Photo: Jeep, has a clear vision for Jeep,Filosa: as Stellantis’s most globally influential brand, Jeep must become more global, adding Jeep products with cost advantages in the local market to the group’s factories around the world.
At the same time, new products with expanded market coverage will also help the brand boost sales, especially in the medium-sized SUV sector, where annual sales of these models reach 4 million in the US, equivalent to the annual sales of all of Germany or Latin America.
Jeep will also maintain a pragmatic attitude on electrification.
Filosa said Jeep’s next two important new models, the Wagoneer S and the Recon medium-sized SUV, will be all electric around the world, but opportunities for internal combustion engines may also arise.
“if we don’t seize these opportunities, others will,” he says.
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