Kuaidi Technology reported on September 9 that Audi and SAIC will cooperate to build a new electric vehicle.
Previously, it was reported that it was a shell replacement version of Zhiji and that Audi’s four-ring Logo could not yet be hung.
Recently, Song Feiming, CEO of Audi’s SAIC cooperation project, revealed more inside information in an interview.
Song Feiming said that the new car developed by Audi and SAIC will offer a sincere price, and the new car will be unveiled in November.
“In terms of product strategy, Audi SAIC’s products pay more attention to high-end intelligence, while FAW’s Audi PPE platform products focus on high-end luxury.
To this end, Audi SAIC’s products will be more biased towards the younger generation in design and intelligence, looking for high-end customer groups.
Personalized groups willing to accept new technologies and new concepts.
At the same time, new models will be sold in SAIC Audi channels in advance.
” He introduced, 
, Song Feiming also said that Audi’s new car will maintain pure Audi genes and will not be a shell replacement car of the Zhiji brand.
Both parties will use an open attitude and use the smart driving supply ecosystem in the Chinese market to create this product.
The new car will adopt a pure electric technology route, and the battery supplier comes from the Ningde era.
in terms of smart driving, Audi SAIC’s new car will use momenta’s technology to reach the current mainstream camp level of the new force smart driving, which means that Audi SAIC’s products may have High-speed and Urban area smart driving capabilities.
Recently, there has also been news that the new electric vehicle model that Audi cooperates with SAIC will no longer hang the Audi LOGO.
This decision was made based on brand image considerations.
Relevant sources from Audi China said that the project actually has a completely independent system, including research and development, marketing, etc.
Song Feiming said that the Audi SAIC project is not an experiment or pilot, but is creating a new cooperation mechanism.
Currently, there are three teams working on the cooperation project between Audi and SAIC, including Audi, SAIC and SAIC Volkswagen.
The project has also received support from the German headquarters, and the Audi CEO personally participated in the project.
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