Kuaidi Technology reported on December 8 that a few days ago, a number of bloggers forwarded an online email screenshot of “About Nezha Automobile’s internal discussion on the preliminary plan to change its name to ‘Ark Automobile'”, which aroused heated discussion among netizens.
The email stated that the CEO of Hezhong Automobile was changed to founder Fang Yunzhou, and internal discussions were under way to change the name to “Ark Automobile”.
There are five main reasons: First, Nezha’s name has been criticized many times since its inception and is not easy to be widely recognized and accepted by the public, which has affected brand communication to a certain extent.
Today, the CEO has been adjusted to founder Fang Yunzhou, and it is proposed to be named after the founder’s name “Ark”, which means a new starting point.
At the same time, this “boat” must be “transported” by the founder himself, demonstrating the determination and attitude within Hezhong Motors. 2. Naming after the founder’s name allows the founder to endorse the brand and enhance its popularity.
At the same time, it also shows consumers that the founder must have firm confidence and determination to build a good brand., 3. Boat, which originally means boat, means sailing, is named after boat as an automobile company.
It is simple and atmospheric, easy to accept by the public, easy to market and promotion, and is more in line with the concept of automobile travel. 4. The Ark can also symbolize “Noah’s Ark”, which comes from myth like “Nezha”, but unlike Nezha, Noah’s Ark symbolizes a refuge from disaster, a new beginning and rebirth.
Opportunities, the tenacity and obedience of the brave, and the prophecy and fulfillment of the New Covenant, even in the face of numerous difficulties, we will never give up our vision of the future. 5.”The Ark of Unity”, which together means that everyone paddles and sails a big ship, emphasizes the role of collective strength, that is, when many people work together, difficulties can be overcome and greater goals can be achieved.
However, it should be noted that the authenticity of this online email is questionable, and the first sentence of “contract car” is even more unprofessional and rigorous.
At present, Nezha Automobile has not responded to this, and the follow-up will be subject to official news.
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