This year’s car market is spending more and more on the regular price war.
From cash concessions to financial policies, from continuous stacking of configurations to dazzling marketing.
Carmakers seem to want to find every angle they can play, and then put the price war in their favor.
However, in the “roll” to the extreme car market, there are also different voices.
Some people think that the price war does great harm to the market and is not conducive to the development of the industry.
The price of “volume” is not as good as the value of “volume”, or the price of “volume” is more important than that of “volume”.
As an enterprise with a base of 28 million users, SAIC Volkswagen also thinks so, because the price of “volume” can benefit consumers, but the value of “volume” can benefit not only consumers, but also the whole industry.
it is conducive to the healthy development of the automobile industry.
Recently, SAIC-Volkswagen has launched more diversified policies to sincerely give back to consumers.
The feedback content is as follows: from now to July 31, a series of summer time-limited events will be launched, involving Passat, Tuguan family, long Yi family and ID.
Family and Lingdu L and other models.
Not only that, but also superimposed a series of financial policies and hedging buyback / refurbishment policies, Ling Yi family, Lingdu L and Tuguan L Pro 3 years 20% discount Huanxin / ID.
The family’s 3-year 40% discount repurchase is the support of the salvage value of the vehicle after long-term use.
Of course, SAIC-Volkswagen was not the only one to launch the financial preferential policy.
Tesla was also hit by the Chinese auto market before, and because the price space of the product could not be squeezed further, he had no choice but to find another way to start with the financial policy to launch a 1-5-year zero-interest and low-interest installment plan for Model 3 and Model Y models, and also reduced the time-limited and low-interest annualized rate in July to 0.5%. Try to maintain high sales data through new sales stimulus points.
But after looking closely, you will find that the contents of the two are quite different.
Tesla launched a single financial policy, which is a routine for car companies to drive up sales data.
The automobile commune also noted that Tesla issued a similar policy in April this year.
At that time, Tesla and financial institutions announced that they would offer a “zero interest” car purchase plan by installments, but the interest-free plan at that time needed to participate in the official replacement car purchase.
By contrast, the policy introduced by SAIC-Volkswagen is the real welfare.
After all, SAIC-Volkswagen’s value-preserving buyback / rejuvenation policy, when consumers acquire SAIC-Volkswagen-related models, also triggers the protection of car purchase discount and salvage rate.
In other words, the car is also used for three years, and other people’s cars spend their own money, while SAIC-Volkswagen’s cars are “reimbursed” by SAIC-Volkswagen.
Because the 3-year value preservation rate of fuel vehicles is usually about 53.5%. Take a car worth 100000 yuan as an example, the cost of owning a car for three years is close to 50, 000 yuan.
At the same time, the average preservation rate of pure electric vehicles in three years is about 44.
3% (for example, Tesla Model S’s three-year repurchase standard is 55% discount).
Take 100000 cars as an example, the cost of owning a car in three years is more than 50, 000 yuan.
From SAIC-Volkswagen’s policy, it is not difficult to see whether it is the Langyi family, Lingdu L and Tuguan L Pro 3 years 20% discount Huanxin, or ID.
The family’s 3-year 40% discount repurchase has greatly reduced the cost of car ownership within 3 years, and the value preservation rate is far above the average standard.
The so-called cost of owning a car refers to all the economic costs that you have to bear when you own a car, including the price of the vehicle, maintenance, insurance, parking, roads and bridges, and possible fines for violations, etc.
it involves the purchase and use of vehicles and changes in the value of vehicles in the second-hand car market.
Therefore, although many users think that buying cheaply is cost-effective, the cost of owning a car is the cost of owning a car.
When you buy SAIC-Volkswagen-related models, in addition to price concessions, three years later, SAIC-Volkswagen will still recycle second-hand cars at a 20% discount on ticket prices to achieve painless replacement, and these costs will be paid for by SAIC-Volkswagen.
It is obvious that SAIC Volkswagen, which has German manufacturing technology and is second to none in the use of materials and quality control system, is now realizing its quality through value preservation and repurchase.
This is not only the confidence in the product quality, but also the confidence in the brand value.
Not only the sharp increase in the preservation rate and the sharp drop in the cost of car ownership, but also a wide range of models involved in the SAIC-Volkswagen event.
It is reported that the models covered by the value preservation buyback / renovation policy include the Lang Yi family and ID.
The family, Lingdu L and Tuguan L Pro are all involved, from fuel to pure electricity, from cars to SUV.
And the requirements for achieving this policy are also very low.
At present, SAIC Volkswagen maintains value for purchase of mileage requirements of no more than 90,000 km in three years, an average of 80 km per day, completely relieving users of their “mileage anxiety”.
What we need to know is that more than 95% of users drive within 30,000 km a year.
In addition, SAIC-Volkswagen can fulfill its promise of 20% discount in three years as long as the total amount of insurance within three years does not exceed 30% of the fare of the whole car.
Based on the analysis of users’ insurance situation, only 1% of the cumulative fixed loss amount exceeds 30% of the new car insurance, that is, 99% of the users can meet the buyback conditions, which maximizes the needs of consumers.
This wide range of protection makes car owners, especially old car owners, more comfortable in the face of doubts about a price war.
After all, it is always the old car owners who are the first to encounter backstab in the price war.
Just imagine when car owners take the new car home with trust in the brand and love for the product.
With the arrival of the price war, the price of new cars falls again and again, and second-hand cars are also affected.
The depreciation rate of cars in the hands of old car owners will be greatly increased and become the object of “cutting leeks” at any time.
At present, with the intensification of competition in China’s auto market, the normal competition of price war and the extreme rhythm of “volume” make the market more mixed, and it is difficult for consumers to distinguish between true value and fake discount.
Under such circumstances, SAIC-Volkswagen is the only car company that is willing to use the policy to cover for car owners.
This is SAIC-Volkswagen’s attitude of “volume” price is more “volume” value.
And now in this noisy price battlefield, there is also a need for more SAIC-Volkswagen “a little real” manufacturers to come forward to be responsible for users’ cars and provide a value blueprint for the market.
At the same time, the strength of enterprises with precipitated brand heritage, product quality and policies for benefiting the people will never be poor.
According to the latest data released by the ride association, SAIC-Volkswagen sold a total of 512000 vehicles in the first half of the year, up 1.
7% from a year earlier.
In terms of fuel vehicles, the main models such as Passat, Tuguan family and Tuang family have all achieved double-digit year-on-year growth.
In terms of source vehicles, the ID.
family’s cumulative orders in the first half of the year reached 61,000 units, a year-on-year increase of 148%, continuing to lead the joint venture pure electricity camp.
, In the current context of the gradual decline of joint venture brands, it is particularly rare for SAIC Volkswagen to achieve this good result, and this performance also adds confidence to the development of SAIC Volkswagen and even the entire Volkswagen Group in China.
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