The relationship between cars and people is changing among young people.
Young people buy cars not only for commuting, but also for time other than commuting.
Two or three friends made an appointment to run a mountain before going to work, and then go down to the morning sun to start a new day, or find a coffee shop, park their car by the side of the road and enjoy a pleasant afternoon.
The personalized needs of young people in using cars are also promoting the continuous fission of the automobile industry from research and development to marketing.
, China Automobile consumption Insight 2023 released by Automobile House Research Institute, shows that young consumers under the age of 35 account for more than 40% of prospective car buyers, of which those aged between 26 and 30 are growing by 8.
3% compared with the same period last year, and car buyers are getting younger.
New energy, domestic brands and intelligence are hot topics among young consumers.
What kind of car can be the first car for young people? What kind of changes are taking place in young people’s car selection? , 
, car home “younger” popular search words and search hot, ■ life’s first car to buy their own, many people’s first car is supported by the family.
However, this year’s young people have longer-term plans for their first car and are willing to save money for their car and take on the first loan of their lives.
In the collection of the topic “who bought the first car in your life” in Auto House, 53% of car owners said they bought their first car.
Under the choice of “face” and “Li Zi”, the new generation of consumers focus on practicality.
“comfortable”, “practical” and “cost-effective” are frequently mentioned key words in the topic of Automobile House.
The price volume of domestic new energy brands has precisely hit the demand of young consumers who are sensitive to prices.
On the Auto House platform, there are nearly 1500 user-published forum posts discussing topics related to “Young people’s first car”.
The three most discussed models are new energy vehicles, namely BYD UP, Deep Blue SL03 and Chery iCAR 03, with an average price of 11.
75-160500.
Among them, the positioning of Chery iCAR 03 is quite representative, which believes that “young people’s cars have a young price”, can meet the needs of urban commuting and outdoor travel in the smart driving experience, and invites users to participate in the design co-creation to produce cars that young people really like.
, 
, “Young people’s first car” topic key words, young people buy cars like love at first sight.
On the Automobile House platform, one car owner talked about the reasons for choosing the Lantu FREE (parameters | Inquiry).
“in the trend of moderation of design and learning from each other, the angular appearance of the FREE 318stands out from a large number of gray models, and the so-called love at first sight is nothing more than that.
” The car reminded him of the Lamborghini poster he received as a child.
■ young people buy cars, shopping malls beat 4S stores, and the channels for young people to buy cars are undergoing great changes.
They used to go shopping for clothes, but now they go shopping for cars.
Xiao Ming, a scholar in the Automobile House Forum, believes that today’s young people prefer shopping malls to book cars and can test drive and buy a car at dinner time.
Shang Chao’s car stores provide more experience services, consumers are more convenient than different models, the atmosphere is more easygoing, and they are more friendly to ‘social fears’.
In the choice of cities, car companies prefer new first-tier cities.
On the one hand, the rents of shopping malls in the first-tier cities of Beijing, Guangzhou and Shenzhen are high, and the flat-efficiency ratio of car companies is not high.
On the other hand, more and more young people are pouring into new first-tier cities, who are more receptive to new energy vehicles and are more likely to become a new increase in sales.
, 
, data analysis of auto companies’ super stores.
In addition, the younger generation, who fully enjoy the convenience of mobile payment, even prefer to buy cars and place orders online.
Compared with brick-and-mortar stores, online car pricing is more transparent, but also can save consumers a lot of energy and time.
Now car companies will also provide e-commerce platform car booking, door-to-door delivery or offline outlets self-service, to reduce consumer concerns.
After watching Xiaomi’s car launch, friends around him immediately paid Xiaomi SU7’s “Dading”, saying that “buying a car is as easy as buying a mobile phone”.
But Xiaotao is also worried that there may be some risks for car owners to buy a car without first-hand experience.
“be patient with test driving.
Cars are both consumer goods and small luxuries, and should not be made hastily.
” ■ ‘s first car has become a new toy for young people.
Cars are not only a travel tool, but also a new toy for young people.
Young people who “play with cars” are not limited by the factory settings of cars, and prefer to find their own ways to explore the “small world” in their cars.
For workers, the car is a more private space than the workplace, as long as the car is parked in a safe place, the seat is down, and the cushion is laid, it is an excellent mobile “siesta”.
Campers who yearn for the wilderness and love the outdoors regard new energy vehicles as huge portable battery, providing a continuous supply of energy.
In the smart space where refrigerators and color televisions are available, young people enjoy the happiness of family KTV and private cinemas in the car.
, 
, the topic of “camping” at Auto House.
Chen Taishuai, an expert in Auto House Forum, found that young people pay more attention to the “toy properties” of cars, and modification is one of the ways to play.
In the modified car forum post of Automobile House, “the original is ugly, what is the matter of my modification” has become the consensus of modification enthusiasts.
Young car owners choose to refit for a variety of reasons.
one car owner replaced the seats, horns and mainframes of his old car for the sake of his family’s elders’ trip to the new Tibet line.
He not only succeeded in changing the old car into a new look, but also regained his love for the car during the transformation.
Chen Taishuai mentioned, “in the past, buying a car was to show your identity, but now buying a car represents your recognition of the brand and the performance of the car.
” This also reflects from the side that young people buying cars has become a kind of self-expression.
Take the “trunk culture” that has recently become popular on social platforms as an example, trunk stalls were once a choice for slash youth to escape from daily life and start a sideline.
Now more and more young people are carefully renovating the trunk and carefully arranging exclusive collections, as if the car is a mini-museum.
The mobile carrier of the car, which starts at any time and closes the door, also gives the curators full freedom and flexibility.
Medieval toys, car models, doll pendants, the trunk contains the infinitely rich inner world of young people.
■ car is more important than the house it is my life the need for the first car in my life is oftenIs unknown.
For young people, cars are both a currency to integrate into social circles and a vehicle to explore new lifestyles.
The word “car gathering” has been a hot topic in the automobile circle recently.
It refers to an emerging way of gathering for motorists.
Whether they love coffee, photography or modifications, they can find like-minded friends here.
Take the owners of modified cars as an example.
They shared the modifications of their “love cars” during this time at the party and exchanged their experiences and puzzles about modifying cars.
Cheju represents the connection and transformation of relationships.
The development from an online interesting group to an offline circle of friends is inseparable from the help of the platform.
On the Car Home platform, nearly 5000 pieces of self-published content were posted on discussions about the party, among which the most discussed cars were Lanxun, Deep Blue SL03 and Explorer.
In order to promote exchanges among motorists, the Auto Home Forum motorists ‘clubs held nearly 60 offline activities in the first half of this year.
Xiao Tao is a beneficiary of the car dating culture.
Before owning his first car, he liked to play with car models and posted related content on the Car Home platform, thus gathering a group of young people who loved models.
After buying a car, Xiao Tao was often active in the group of car friends.
“At first, everyone was discussing cars, but later they gradually found some friends with like-minded interests, such as everyone who liked photography.
” In July this year, Guangdong ushered in the sunrise of the century.
Xiao Tao and his riders made an appointment to drive from Zhongshan to Zhuhai at 4 a.m. to wait for the sunrise by the seaside to record the rare moment.
, Xiao Tao recorded the car and sunrise, and the wind direction of the Internet are also affecting the car life of young people.
Just as the “fifth consumption era” theory put forward by social consumption researcher Miura Zhan, in a consumer society where AI technology continues to advance, people are striving to achieve a slow, small-scale, soft, social, and sustainable life.
New trends such as surrounding tours, outdoor tours, and county tours show that young people are fleeing homogeneous and industrialized scenes and looking for a lifestyle and personal space.
How should young people choose their first car in life? There is no standard answer to this question.
But if you ask them how to drive, every young person will immediately come up with his own plan.
Cars are a fortress for young people to move.
Although it is only a small square inch of space, it gives young people the courage to withstand the wind and rain.
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