Some people are looking forward to waiting for more than half a year to pick up orders for cars, while others are already selling cars.
This is the truest portrayal of Xiaomi car now.
From hot search to hot search: flow and rationality? It has been less than three months since the first batch of Xiaomi SU7 cars were delivered.
The scene of Lei Jun handing over the cars to the first batch of car owners at Xiaomi’s Yizhuang factory in Beijing is still vivid.
For many car owners and “onlookers”, the “freshness” is not over yet.
Unexpectedly, the news that “the first batch of Xiaomi owners have started to sell cars” has been on the hot search, thus it can be seen that Xiaomi SU7 is really a “walking flow package”, and car owners can be regarded as “unprecedented” even if they can sell cars on hot search.
After opening a second-hand platform trading software to search for “Xiaomi SU7”, you can find that except for those “scalpers” who obviously want to earn the price difference by “speculation”, there are still hundreds of messages that really want to sell “used cars for their own use”, and the sources of cars are also distributed all over the country.
Most of these cars only drive one or two thousand, or even hundreds of kilometers, all of which can be called “quasi-new cars”.
In order to understand why these sellers want to sell cars, I also briefly communicated with some of them.
A small number of people cannot afford monthly car loans because of financial problems, and they think that the vehicles do not meet expectations after using them for a period of time.
For example, a seller from Shanxi told me that he was a “senior rice noodle.
” in order to collect the “millet family bucket”, he clenched his teeth and bought the most common standard version with a monthly salary of 6000 yuan, but after paying the down payment, insurance and household electric stake, the car loan of more than 3000 yuan a month became “the last straw to break him”.
So after driving for less than two months, he decided to sell the car.
On the other hand, a considerable number of people want to sell cars because they no longer have the original novelty to the millet SU7, and there is nothing to lose if they take advantage of the good market.
For example, a seller in Guangdong said that after two months of experience, these features in the car have been “played clearly” and do not have the original freshness.
In addition, the used car market of Xiaomi SU7 is good, and the price of some used cars is even more expensive than the new car, so take advantage of the current heat to sell the car.
If I had put it a few years ago, I would have thought that the seller was just teasing me, and I would even think that I would use this reason to sell the car because of a major accident or defect.
But now, I fully believe that what they call “no novelty” is indeed an important reason to sell cars.
From cars to digital products: is there really Moore’s Law? Nowadays, in the eyes of many consumers, the property of the car as a means of transportation is gradually decreasing, but it is more like a large toy.
Therefore, it is not difficult to find that people’s attitude towards cars has gradually changed from “durable goods” to “fast consumer goods”.
The “life cycle” of a car in the hands of consumers may only be a short period of two or three years, or even a month like some owners of Xiaomi SU7.
Obviously, car companies are naturally very happy for consumers to change cars more frequently, and buying and increasing purchases are important ways to increase sales.
In addition to the gradual decline of consumers'”loyalty” to a car, various manufacturers also played a role in contributing to the flames.
In the era of automobile intelligence, cars will be updated much faster than we imagined.
Perhaps there will never be another car that will have to wait for 6 or 8 years to be replaced once a year, or even half a year will become a “routine operation”.
In addition, an OTA upgrade can also reinvent the car to increase consumer freshness.
Although consumers’ reasons for changing cars are varied, “dislike” and “lack of novelty” may become the most important reasons for consumers to change cars in the future.
However, here is also a “warning” for various car companies, since the purpose of consumers to change cars is to feel fresh, then your products need to have a unique product power, to put it bluntly, is to form differentiation.
In fact, many cars have a lot in common in design, performance, configuration and so on, even if they are different brands.
Since everyone is similar, how can you highlight your advantages? It is likely that consumers will give up the idea of changing cars after watching it around in the end.
In addition, consumer demand for cars is also changing.
From the original pursuit of comfort, ride space and performance-to-price ratio, we are now keen on the diversity and playability of intelligent cars, intelligent driving systems, and even entertainment video and audio functions.
Car companies are also using concepts such as “mobile home”, “panoramic wisdom flagship”, “knowing your wisdom incarnation” or Slogan to cater to consumers.
It’s as if the car has really become omnipotent and can accomplish everything.
But to remind car buyers, you are spending real money to buy a car, not to help car companies to inventory, let alone to be “guinea pigs”.
Especially for some intelligent configurations, it is not the more the better, but it is easy to use and really “smart”.
Also do not be affected by the car company’s “creating demand”, after all, what is suitable for you is the best.
According to Bang Dianping, it is not common for Xiaomi SU7 to buy and sell cars, and only brands like Xiaomi with their own traffic can do so.
However, according to the current “volume” degree of various car companies, the replacement speed of cars in the future will be faster and faster, and car prices will be further reduced.
In the face of new cars with more powerful functions, I believe that many consumers are difficult to resist, and the frequency of changing cars will increase accordingly.
Perhaps at that time, cars will really become a “fast consumer goods”.
What do you think of it? , return to the first electric network home page >.