After the pre-sale of the Roewe D5X DMH at the 2024 Beijing Auto Show, we interviewed Park Chunxu, Chief Marketing Officer of SAIC, Liu Jingan, Senior Product Director of Roewe Brand, and Luo Fancheng, Marketing Director of Roewe Brand.
The content includes Roewe D5X DMH product explanation and future product planning.
, 
, , Roewe D5X DMH launched a total of 4 models, the pre-price range is 11.
98-146800 yuan.
It is reported that the new car is expected to go on sale in late May.
In addition, the Roewe brand will hold the DMH Technology Brand Conference on May 10 this year.
Officials said that the DMH system not only has a 1.
5T power system, but also may have a 1.
0T hybrid system and hydrogen power.
The new power system of the DMH technology platform is expected to be released at the brand conference.
, Senior Director of products of Roewe Brand Division-Liu Jingan, Roewe brand is expected to launch and launch the iMAX8 DMH model with 1.
5T DMH hybrid system in August this year.
At the end of 2024 or early 2025, Roewe will launch a model with the internal code name “D5”, and there may be a D6 on top of the D5, which will be the Roewe brand’s product plan for some time to come.
, “Roewe Brand Business Division Marketing Director-Luo Fancheng”, prior to the Roewe brand launched the “Roewe Tornado” campaign, the price of all Roewe models reduced by 20, 000 yuan, and the order of the brand’s models nearly doubled.
The Roewe D5X DMH is priced against the BYD Song Plus and Song Pro models.
Park Chunxu, SAIC’s chief marketing officer for passenger cars, said: “BYD is worth learning from.
In terms of business logic, it is enough to downgrade one or two cars, for example, it has an honor version, but it has done so in the whole department, which is illogical, and there must be a major strategy made by a brand.
So I said that we should also learn and pay tribute to our colleagues in the car.
” In addition, Fan Zhiyi, as the product recommendation officer of Roewe D5X DMH, will reveal more information about the cooperation between Fan Zhiyi and Roewe D5X DMH on May 3.
(compiled / Automotive Home Yao Yu), return to the first electric net home page >.
