According to foreign media reports, Matt Dunnakey, global marketing head of Ineos Automotive, left the automaker less than two months after launching its first large-scale advertising campaign.
On August 9, Matt Dunnakey posted on LinkedIn that he had left Ineos at the end of July and would move to Lucid Motors to serve as the marketing director of the European branch.
Dunnakey joined Ineos in 2022.
Prior to that, he worked at several car companies including Hyundai Motor and Jaguar Land Rover.
Ineos said in a statement that it has appointed Russell Minahan as the brand’s new head of global marketing.
Minahan was responsible for Ineos ‘global public relations last year.
, Image source: Ineos Automotive, an Ineos spokesperson said in a statement: “Matt Dunnakey left our team two years after joining the company, and in those two years we launched our first advertising campaign, Built for More.
We wish him every success in his new position.
After completing maternity leave, Sarah Pelling will return to the company and continue to lead global public relations efforts.
“, On June 17 this year, Ineos first launched the “Built For More” advertising campaign in the UK, and later that month it launched the campaign in Germany and the United States.
The ads mainly focus on popular sports events, introducing Ineos and its Grenadier models to a wider audience.
, When the ad was launched, Dunnakey told the media: “We are not hiding the fact that many people have not heard of us.
This is a challenge.
The more people who hear about us, the more potential customers we want to convert and the more cars we can sell.
It’s that simple.
This is a business reality.
“, Return to the first electric network home page>,.
