Recently, Gashi Automotive Research Institute released the “Insights on Automobile Consumption Preferences in Hefei in the First Quarter of 2024” report.
In the first quarter of this year, Hefei passenger car terminal sales were 61,243 units.
Among them, sales of new energy vehicles were 23,713, accounting for 38.7%. Self-owned brand sales were 32,445 vehicles, accounting for 53%.
(For more passenger car production and sales data, please check the Gisi Automobile Production and Sales Forecast Database.
) From the perspective of faction preferences, Hefei tends to buy domestic cars, accounting for 52.
9% of the total market, which shows the strong momentum of domestic car brands and consumers ‘recognition of local brands.
Qin PLUS, Wenjie M7, and Song PLUS are the most popular domestic models in the area.
In addition, European, American, and Japanese and Korean cars are also seeking breakthroughs in the highly competitive market.
Among American cars, the Tesla Model Y performed outstandingly, becoming the best-selling model in Hefei in the first quarter.
From the perspective of brand preference, BYD became the highest-selling car brand in Hefei with sales of 7,741 vehicles, leading the market.
It was closely followed by Volkswagen, with sales of 6,895 vehicles.
Audi, Geely and BMW are also on the list, with fierce competition among the three, with sales of around 3,100 vehicles each.
Judging from the TOP5 best-selling model, there are 4 models that are new energy vehicles, indicating that new energy vehicles are becoming increasingly important in the market and are gradually accepted by more consumers.
Tesla Model Y topped the list with sales of 1,697 vehicles, with Qin PLUS, Wenjie M7 and Song PLUS ranking second, third and fifth respectively.
Looking at power type preferences, fuel vehicles still dominate, accounting for 54.
7% of sales.
Among them, the top three models in sales are Passat, Audi A6L and Audi Q5L.
at the same time, cars and SUVs are purchased in Hefei.
More vehicle types, compact and mid-sized cars are purchased in more model levels.
Judging from the preferences of various price ranges of models, the proportion of 100,000 – 200,000 yuan accounted for more than 40%, with sales volume of 26,504 vehicles in the first quarter.
followed by those within 100,000 yuan, accounting for 20.
9%, with sales volume of 12,813 vehicles.
The price range of 200,000 – 300,000 yuan ranked third, at 17.8%. It is worth noting that the top two sales in the two major price ranges of less than 100,000 yuan and 200,000 – 300,000 yuan are new energy models, and the range of 100,000 – 200,000 yuan is also being penetrated by new energy.
Song PLUS ranks second with sales of 1,017.
In general, the current automobile market in Hefei is in a development stage where fuel vehicles are dominated and new energy vehicles are gradually emerging.
With the development of China’s new energy vehicle industry and changes in consumer preferences, it is expected that new energy vehicles will account for the proportion in Hefei will continue to increase.
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